? Childnet
APPLICATION PACK
July 2026
About Childnet
Helping make the internet a great and safe place for children and young people
Childnet is a children’s charity with a mission to work with others to help make the internet a great and safe place for children and young people.
Since 1995 we have had a positive impact with our empowering, youth-led, evidence-based, collaborative approach to empower children and young people to use the internet safely and positively.
For further information on Childnet and our work see:
We are a small charity with a huge impact and dedicated and passionate staff. From our innovative resources for 3-18s, parents, carers and teachers, to our coordination of the UK’s largest online safety awareness day, we have stayed at the cutting edge of the latest technology trends by speaking to thousands of children and young people each year.
childnet.com
saferinternet.org.uk
Youth voice plays a central role in all of our work, and we involve young people in our creation of resources, education work, policy responses and campaigns. Through our Youth Advisory Boards, we empower young people to speak up about the issues that most impact them online and work with partners and Government to ensure they are listened to.
As one of three charities in the UK Safer Internet Centre, we coordinate the award-winning Safer Internet Day campaign, reaching millions of UK children every year.
We achieve a wide impact by influencing best practice and policy, both in the UK and internationally, working to shape the online environment and ensure that the needs of children and young people are listened to. We are represented on Meta’s Safety Advisory Council, co-Chair the Anti-Bullying Alliance Advisory Group and we founded and run the UK Online Harms Early Warning Working Group.
Our funders and partners include high profile names such as the UK Government, Nominet, Meta, Disney, Microsoft, Apple, BT, the BBC and Premier League football clubs, and we work closely with a wide range of key stakeholders across government, industry, media, education, police and the charity sector.
Key projects and recent work
saferinternetday.org.uk
Safer Internet Day
On 9th February 2026 we mobilised 3,540 organisations, reached 56% of UK children and 37% of parents, and trended across social media.
Youth voice
We embed young people’s voice throughout our work and ensure that young people have their say.
Free resources
We create free, engaging resources which can be used in school and at home to help support young people with the issues impacting them online.
Education visits
Our education visits provide interactive, discussion-based sessions for young people as well as parents, carers and educators.
EWWG
We founded and chair the UK Online Harms Early Warning Working Group, a group of helpline and organisations working across the UK to keep children safe online.
Digiduck storybooks
Our children’s storybooks help even the youngest internet users learn how to be a good friend online.
Film Competition
Our annual Film Competition sees hundreds of children create short films to inspire their peers to stay safe online.
Research
We regularly conduct largescale research on children’s experiences of AI, VPNs, social media bans, scams, online hate, online gaming and expiring content.
About the role
Our Communications and Marketing Manager will help us reach more young people, teachers and families than ever to help young people get the best out of their digital lives. In this role, you will:
• Oversee our communications including managing the Communications Officer.
Manage the communications and marketing outputs for major projects and campaigns like Safer Internet Day, which this year reached more than half of children and young people aged 8-17 years.
Work closely with colleagues across Childnet to ensure that our programmes and initiatives reach as many young people, teachers, parents and stakeholders as possible.
• Manage Childnet’s external communications across email, web, social media, and other digital channels.
• Help shape Childnet’s response to emerging online safety policies, trends and issues.
• Drive forward our communications and marketing strategy and brand.
Your work will support our key audiences, young people, teachers, education professionals, and parents and carers to engage with and get the most out of our programmes, including the annual Film Competition, and our awardwinning learning and advice resources. This role will also include working in partnership across the internet industry, charities, government and others to amplify our campaigns.
We are looking for a strong team player with experience of managing people, projects, stakeholders and campaigns. You will also play a pivotal role within Childnet, collaborating across the organisation with our education and online safety specialists.
You'll need to have
great verbal and written communication skills
experience developing communications and marketing strategies
• the ability to manage your own and your team's capacity across multiple projects
• the ability to work creatively, bringing new ideas and solutions
• enthusiasm for working collaboratively with our small but mighty team
If you would like to discuss any aspect of the role, please feel free to arrange a call with the Childnet Team by emailing jobs@childnet.com
Salary
£44,000 per annum
Plus, employer’s pension contribution (currently 10%)
Location
Hybrid – Currently 1 day a week in office, 4 days remote working.
Our offices are in Brockley, Southeast London.
Contract
Permanent after probationary period
Working hours
Full-time 35 hours per week
We welcome flexible working requests and will consider these on a case by case basis.
Holiday
25 days per annum, plus statutory holidays
Start date
ASAP
Reporting to
CEO
Job Description
The key tasks and responsibilities fall under several main areas:
| 1.Marketing (40%) | Develop an effective marketing strategy to gain and deepen Childnet's engagement with educational settings and key stakeholders | |
| Manage marketing campaigns, from market research and planning, to delivery and evaluation, | ||
| including managing external contractors and relationships Work across Childnet's teams to market and promote Childnet's programmes, resources, | ||
| partnership work and education visits Champion Childnet's brand, ensuring a consistent approach across all outputs | ||
| Maintain relationships with partner organisations to promote and expand the reach of our work Work as part of the UK Safer Internet Centre (UKSIC) communications team to market and | ||
| promote the UKSIC and initiatives such as Safer Internet Day Work closely with colleagues to embed Salesforce across Childnet, ensuring that data for | ||
| marketing purposes is managed and used effectively Work across the Childnet team to coordinate a range of communication activities to raise | ||
| 2. Media and communications (45%) | awareness of the work of Childnet and UK Safer Internet Centre with key target audiences, | |
| Develop, implement and evaluate the communication strategy for Childnet across digital, social | ensuring communications are inclusive and reach diverse audiences | |
| media, media and PR, making recommendations for improvements Manage Childnet's external communications strategy across email, web, social media, and other | ||
| digital channels Oversee Childnet's media work and strategy, including responding to enquiries, drafting press | ||
| releases, creating media briefings and managing key relationships with media outlets Lead on the digital strategy and research for Safer Internet Day, managing media outreach and | ||
| planning and implementing key launches Co-ordinate communication activities across Childnet, keeping up-to-date with best practices to | ||
| develop innovative approaches Act as a spokesperson for Childnet and the UK Safer Internet Centre as required Write and collte reports to funders as required | ||
| 3.Management (10%) | Line manage the Communications Officer to ensure best performance and that targets are met | |
| Contribute to internal communications and ensuring all staff are kept up to date about the Communications Team's work, priorities and developments in online safety issues | ||
| Assisting the Heads and Managers group in supporting the Childnet Team | ||
| Participate in the Childnet Development Working group to help shape fundraising efforts and | ||
| income strands Participate in Childnet's Equality Diversity and Inclusion Committee championing equality and | ||
| diversity throughout the organisation with a focus on improving representation and inclusion within our audiences, communications, programmes, outputs and workforce | ||
| Support the development of Childnet's and the UK Safer Internet Centre's organisational | ||
| 4. General (5%) | strategies including developing new projects, fundraising and income strands | |
| Support Childnet and UK Safer Internet Centre initiatives, projects and attend events as required Represent Childnet and the UKSIC at conferences, events, in meetings and networking | ||
| opportunities as required Work with the whole Childnet team to ensure that the organisation is GDPR compliant and fulfils | ||
| its safeguarding responsibilities Sit on the UK Online Harms Early Warning Working Group, contributing to the UK's approach to | ||
| online harm and share information about issues facing young people online | ||
| Lending support for other team members when needed, for tasks which may be outside of your core role and responsibilities | ||
| Effectively deliver and complete administrative tasks required for the role | ||
| Thinking creatively about new ways to support Childnet's long term goals Ensuring Childnet's ethos and values are consistently applied throughout all work |
Person Specification
Essential:
• A strong commitment to Childnet’s mission and values. See www.childnet.com/what-we-do/vision-and-values
• Relevant experience in marketing and communications preferably within the education and/or charity sector
• Experience creating, managing and developing digital content to promote and market programmes or products
• Experience in devising and implementing effective communications and marketing strategies
Experience of social media advertising
Experience of line management
• Experience of delivering research and creating reports which are easily accessible and understandable for diverse audiences
Experience using a CRM system, preferably Salesforce
• Ability to mobilise and sustain innovation within a small organisation
• Experience of media outreach and an understanding of local, regional and national media
• Track record of successfully managing projects and programmes with multiple and conflicting priorities to deadline and budget
• Working knowledge of GDPR and data protection legislation in the context of marketing and communications
Desirable:
• Knowledge of the education marketplace and the needs of teachers and schools
Familiarity with Wordpress CMS
• Familiarity with Adobe Creative Cloud with some knowledge of design
Experience of working in a small team
Experience acting as a media spokesperson
• Understanding of safeguarding when working with children
How to apply
Please apply for the role by submitting your CV and cover letter to jobs@childnet.com
Your one page cover letter should explain why you are the right candidate for the role, including:
Why you want to work at Childnet
• Your experience of devising and implementing effective communications and marketing strategies
• Your experience of managing a communications campaign, including how you measured success
• Your experience of using a range of communications channels and how these can be used to reach different audiences
To discuss this role informally before you apply, please contact the Childnet Team by email at jobs@childnet.com
Applications will be reviewed on a rolling basis. We encourage early submission as the vacancy may close once a suitable candidate is appointed. It is planned that interviews for this role will be held virtually.
Childnet International is committed to safeguarding and promoting the welfare of children and young people. All positions require an enhanced Disclosure and Barring Service check and registration with the DBS Update Service, together with all other relevant recruitment checks including obtaining references.
Employment is conditional upon receiving satisfactory references, and enhanced DBS clearance.
Any updates to this vacancy can be found on our website childnet.com/vacancies
We are happy to consider any reasonable adjustments that candidates may need during the recruitment process and you will be asked whether you require any during your application. If there are additional options you'd like to request, please contact jobs@childnet.com. We also offer reasonable adjustments on the job.
Commitment to Diversity
Childnet is committed to building an organisation that values diverse perspectives and experiences, reflecting the communities and young people we serve. We are most interested in hearing from applicants who are committed to Childnet’s mission and values, and even if you don’t feel like you meet all of the outlined skills, we would still love to hear from you.