Commercial Development Manager

Job Description

Commercial Development Manager

Responsible to

Chief Executive

Job Purpose

To be responsible for the development, implementation and management
of new commercial income generating opportunities to run alongside our
existing fundraising and other income streams to support the funding of
the hospice.  This will involve development and leadership of these new
income streams from ideation through to implementation and operational
delivery.  To maximise income and profitability of these new initiatives.
To work closely with service based charitable colleagues in developing
these initiatives.

The post holder will work closely with the Chief Executive in developing
these new initiatives and will be ultimately responsible for leading,
directing and managing new commercial business opportunities across
the organisation.

Values

The post holder will hold and engage with our organisational values;
Together
Excellence
Actively Engaged
Meaningful

Compassion
Accountability
Respect
Empathy

Further information on our values and expected behaviours are listed at the
back of this document

Main Duties
and
Responsibilities

Strategic Responsibilities

•  To lead the development, implementation and growth of existing
and new business designed to generate sustainable income for
Oakhaven Hospice Trust.

•  Formulate strategies, measurable objectives and detailed plans
which are designed to achieve the financial and operational
targets

•  To work with the Chief Executive in identifying potential new

commercial based income streams.

•  To review existing charitable services and determine how these
may appropriately be adapted to develop commercial income –
utilising existing skills and resource.

•  To work with the Chief Executive in developing business cases to

support new initiative proposals to gain Board approval

Main Duties and
Responsibilities

•  To be responsible for, in conjunction with the Head of Marketing,

to ensure new initiatives have a strong marketing plan/branding in
place.

•  To ensure there is a robust customer management tool in place.
•  To work with the Commercial Development Committee in building

commercial income streams across the organisation.

•  Appropriately manage  and report on budgets.
•  Maintain and develop strong relationships with colleagues and

teams in the Trust.

•  Manage change, including internal and external communications.
•  Produce reports and updates for the CEO and Board of Directors

on performance, opportunities and risks.

Operational Responsibilities

•  To have overall responsibility for the day-to-day running of all

initiatives.

•  Produce and oversee communication and marketing material,

including use of social media, instructing and taking advice from
professionals as relevant

•  Establish systems and processes to support service delivery
including bookings, ordering and customer management,
ensuring there are appropriate IT systems in place to support
initiatives.

•  Manage all client bookings and operational logistics of all

initiatives.

•  To support Charitable colleagues in delivery of initiatives.
•  Responsible as the recognised primary driver for Oakhaven

Drive.

•  To develop and manage a team of volunteers to support

initiatives.

•  Recruit and manage staff as required to support business

operations.

•  To source and acquire appropriate equipment as approved.
•  To implement all marketing initiatives as needed including both

electronic and traditional.

•  Liaise with Operations Manager for health & safety, moving and

handling issues and all facilities/maintenance matters.

•  Ensure compliance with all the Trust’s Policies and Procedures

relevant to role.

•  To work as an effective team member, undertaking other tasks as

requested by the Chief Executive.

•  To do what is necessary to give any initiative the best chance of

success.

Current Approved Initiatives

•  Oakhaven Kitchen – Event catering and frozen food retail and

home delivery service.

•  Oakhaven Drive – A driving and companionship service.
•  Oakhaven Therapy – A counselling and complementary therapy

wellbeing service.

•  The role will also be responsible for identifying and developing

additional commercial opportunities.

General

Public Relations – To represent Oakhaven Hospice in the community and
public domain as appropriate

Personal Development – to keep up to date on current developments
appropriate to duties and responsibilities of the post. To identify personal
development needs with agreement
of line manager.

Training - To remain appropriately trained for the role and keep
up to date with mandatory training requirements.

Data Protection – To be conversant with the requirements of the Data
Protection Act and ensure compliance in safeguarding confidential
information.

Infection Control -  All employees must follow consistently high
standards in the prevention and control of infection including
adhering to infection prevention and control policies and
procedures relevant to their work, in both non clinical and clinical
settings.

Health and Safety – To be aware of and comply with current
Fire, Health and Safety Policies and Procedures operated at
Oakhaven Hospice. Ensure risk assessments are conducted for each
event and appropriate insurance cover obtained.

Confidentiality – To be aware of the confidential nature of
hospice affairs and comply accordingly.

Finance – To act with a sense of integrity and sound judgment and to take
personal responsibility for understanding and
following all relevant financial policies.

Additional Duties – In discussion with line manager to undertake work as
and when required in support of Oakhaven Hospice.

OAKHAVEN HOSPICE

Notes

•  The post-holder may have access to confidential data on staff, patients and services within the hospice.

Failure to maintain confidentiality will lead to disciplinary action, which could ultimately lead to dismissal.

•  The  post-holder  may  be  required  to  contribute  towards  clinical  and  corporate  governance  agenda  as

appropriate.

•  The post-holder will be the subject of regular annual appraisal and objectives.
•  The post-holder will be expected to produce work to a high standard and to promote quality at all times.
•  The Hospice is committed to Equal Opportunities for all current and potential members of staff and patients,
irrespective  of  gender  (including  gender  re-assignment),  marital  status,  sexual  orientation,  race,  colour,
creed, religion, belief, nationality, ethnic origin, age, disability, a positive diagnosis of HIV/AIDS, or Trade
Union membership. Therefore, the Hospice expects of its staff to understand, support and apply this policy
through their working practices, which requires all individuals to be treated with respect, dignity, courtesy,
fairness and consideration.

•  The post-holder will be expected to keep themselves updated on all matters relating to Hospice Policies

and Procedures.

•  The  post-holder  must  familiarise  themselves  with  matters  relating  to  health  and  safety  management,
reporting any potential risks immediately in accordance with the Hospice’s Health  and Safety policy and
procedures.

•  The employee will also be expected in discussion with their manager, to understand their role and level of
accountability in respect of Emergency Planning procedures and ensuring controls assurance within their
work area.

•  This is an outline job description and may be subject to change, according to the needs of the service, in

consultation with the post holder.

•  Oakhaven Hospice is a non-smoking building and this is to be observed at all times.

The ‘Why’ of Oakhaven

PERSONAL VALUES

Making every moment matter

We do what we do at Oakhaven Hospice because as individual people we hold the personal values of Compassion, Accountability,
Respect and Empathy in high regard. In other words we CARE about what we do and the people we work with.

Compassion

We show compassion when

we act with understanding and work
cooperatively with others.

We treat each individual as

unique, valuing them without
distinction or judgement

Accountability

Respect

Empathy

We continually learn from

our experiences and use this
understanding to develop
services and maintain
excellence as standard.

We treat and communicate

with our team members,
patients and community
with mutual respect,
recognising the importance
of their contribution

We demonstrate awareness

of  an  individual's  situation
from  their  perspective  and
respond compassionately in
an understanding manner.

We take responsibility for our

decisions and actions,
alongside creating a culture of
no blame.

We value the diversity of

others in both opinion and
culture and do not dismiss
what we do not understand
or agree with.

We listen and help people

based on their individual needs
and feelings.

The ‘Why’ of Oakhaven

ORGANISATIONAL VALUES

Making every moment matter

As an organisation we strive to ensure our service is one that: works Together with others; delivers Excellence and is based on best
practices and principles; is Actively engaged on all levels be it with patients, families, the local community, staff and services both
internal and external; is Meaningful for those who experience it. We strive to work within and as part of a TEAM.

Together

We work as one team across

We make the best use of

Oakhaven and share our
knowledge, skills and
experience with others to
deliver excellence.

resources by accessing knowledge
and skills from partners to support
Oakhaven in delivering excellent
service.

Excellence

Actively
engaged

Meaningful

We strive for a professional,

high quality service which is
responsive to need and works
to ethical, sound and best
practice principles.

We demonstrate a belief in

the ethos and principles of
Oakhaven and are supportive
of the day to day operation at
all levels, individual, team and
organisational.

We are aware of the value

and impact Oakhaven can
have on individuals, teams,
organisation and the
community.

We reflect and act on constructive

feedback from others in order to
learn.

We respond positively to new

ideas and approaches and propose
solutions when faced with
problems.

We understand how our response

and actions can affect a person’s
experience.

Requirement

Essential

Desirable

Personal specification

Business, management or
commercial qualification.
Project Management
Qualification

Experienced with volunteers.

Education,
Training and
Qualifications

Skills and
Knowledge

Relevant training appropriate to the role.
Educated to A Level or equivalent.

A flexible person willing to put their hand to
whatever is required to make a success of
initiatives
Written and verbal communication skills.
Excellent people management skills.
Strong interpersonal skills with the ability to
engage with stakeholders at all levels.
Strong organisational skills with attention to
detail.
Good numeracy skills and ability yto interpret
financial information.
Good IT skills including Microsoft 360 and
digital systems.
Confident
Ability to develop create solutions and new
ideas.
Experience of controlling budgets and financial
reporting.
Data analysis and reporting skills.

Experience

Experience of business development or
developing new services or initiatives.

Experience of managing people.

Experience of planning and implementing
projects.

Experience of working with
marketing or promotion of
services.
Experience of managing
budgets or financial
performance.
Experience of working with and
supporting volunteers.
Experience of working in the
charity, healthcare of social care
sector.

Personal
Attributes

Proactive and self-motivated with the ability to
work independently.
Collaborative team player able to build positive
working relationships.
Friendly, outgoing personality
flexible and adaptable attitude to meet the
needs of the initiatives.
Able to travel as required for the role.
Able to work flexibility across the week.