Campaigns Manager

Job Description

About the Trust 

We're one of the UK’s biggest charities and we care for 2,000 miles of canals, rivers, docks and reservoirs because we believe life is better by water. We're looking for people who support our cause and want to make a difference for future generations. Could this be you?  

Along with our waterways we also manage museums, archives and the country's third largest collection of historic buildings, as well as the nature and wildlife that calls our canals home. All of this enables us to provide wellbeing opportunities for millions of people each year.

Join Our Team: Campaigns Manager opportunity

Navigate your future and lock in your career as we keep our canals open and alive.

Our National Campaigns Team leads the development and delivery of high-impact, integrated campaigns that build national understanding of the value of canals and rivers and mobilise public support to protect them. Working across marketing, PR, content, social media, fundraising and influencer engagement, we create moments that connect people to waterways - championing nature, promoting wellbeing, highlighting environmental challenges and supporting fundraising and volunteering.

We’re seeking a proactive and resourceful Campaigns Manager to plan and deliver engaging and impactful multi-channel campaigns that raise brand awareness, deepen understanding of us as a charity, and build our supporter base. Working with the National Campaigns Manager, you’ll ensure each campaign reaches the right audiences, strengthens our brand, drives support and helps protect canals for future generations.

Working Hours & Location

This role follows 37 hours, Monday to Friday working pattern. The vacancy will be offered on a remote working basis, with a requirement to attend our main hub spaces as and when required. Regular travel across our network will be required. See here: https://canalrivertrust.org.uk/canals-and-rivers

Relevant Hubs: Newark on Trent, Leeds, Ellesmere Port, Burnley, Birmingham, Milton Keynes, Gloucester.

Role Overview

Key Responsibilities

• Lead the end-to-end delivery of campaigns across multiple channels, from inception to completion.
• Define and plan campaigns – set objectives, KPIs, audiences and turn them into clear, actionable briefs for internal teams and external partners.
• Select and manage agencies to deliver cost-effective, creative and impactful campaigns.
• Provide creative and strategic direction – contribute to campaign ideation, manage the creative approach, and ensure all work is on-brand, high-quality and audience-focused.
• Coordinate stakeholders and teams – act as central liaison, manage relationships with internal colleagues and external agencies, and deliver presentations, briefings and updates to ensure alignment and effective delivery.
• Manage budgets and resources – plan, track, and ensure efficient use of campaign budgets and resources.
• Monitor performance and optimise – track progress, analyse data, report on outcomes, and use insights to improve future campaigns.
• Collaborate closely with the multi-disciplinary Campaigns Team, providing support where needed across core team workstreams, including celebrity, influencer, TV and filming activity.
• Ensure compliance, campaign processes and brand integrity – embed campaign frameworks, follow legal and internal policies, and maintain the Trust’s brand, tone of voice and style.
• The role is home-based, with a need for flexibility to meet its demands, including travel across our network for meetings, team days and campaign or marketing activities.
• Promote diversity and inclusion - ensure it is integrated into all aspects of Trust activity, challenging behaviours, practices or actions that are counter to the Trust’s policies and values.

Relationships:

• Works collaboratively across teams and directorates, influencing and coordinating with colleagues in Brand, Marketing, Fundraising, Digital, PR and Insight to deliver integrated campaigns.
• Partners with functions across the Trust—including regional teams, volunteering, heritage and environmental colleagues—to create campaigns that support wider organisational needs.
• Manages relationships with external media, creative and delivery agencies, ensuring campaigns are delivered effectively, on brief and to the required standard.

About You

You’re a driven campaign specialist who knows how to turn ideas into impact across multiple channels. Organised, insight‑led and confident with data, you keep projects on track and make smart decisions that boost performance. With strong communication and content skills, you engage audiences effectively and collaborate seamlessly with teams and partners. Comfortable using modern planning and project‑management tools, you bring energy, clarity and momentum to every campaign.

Skills & Qualifications

Technical Skills

• Proven, hands-on experience delivering end-to-end, multi-channel campaigns, including briefing internal teams and external partners to ensure campaigns are executed effectively.
• Strong experience managing campaigns or other multi-channel marketing and digital activity, coordinating delivery teams, multiple stakeholders and driving performance against objectives.
• Expertise in evidence-led approaches, evaluating performance, gathering insights, and using data tools (e.g., GA4, Looker Studio) to plan marketing campaigns and optimise results.
• Proven ability to manage budgets and resources effectively, delivering campaigns efficiently and on budget.

General Skills

• Excellent planning, organisational and time‑management skills, with the ability to prioritise multiple tasks and meet deadlines while maintaining high standards.
• Strong interpersonal, communication, presentation, copywriting and proofreading skills, with the ability to develop compelling, audience‑focused content that communicates campaign messages effectively.
• Confident representing the team internally and externally, providing clear, evidence‑based recommendations.
• Proficient in collaborative planning and project management tools, such as Monday.com, and visual mapping platforms like Miro to plan, track and communicate campaign progress efficiently.

Contact & Application

If you have any questions, feel free to reach out to us at CRT.recruitment@canalrivertrust.org.uk.  We encourage early applications as we may close the vacancy once we receive enough suitable candidates.

What We Offer

In addition to your annual base salary of £40,000, we also offer a competitive pension scheme, increasing holiday entitlement, and a range of employee benefits. For a full breakdown of our benefits, check out our brochure here: EVP - 1.

Learn more: https://canalrivertrust.org.uk/about-us/work-for-us/our-benefits

Our values

We care passionately for our waterways, and as importantly, for those who look after and use them. We are committed to building a diverse and inclusive workforce where everyone can thrive. We are striving to represent the diverse communities that we are a part of and welcome applicants from across all sectors of the community.

We want everyone to have the opportunity to perform at their best during our recruitment process. If you require any reasonable adjustments - whether for a disability, neurodiversity, or health condition - please let us know what you need and how we can support you. We’ll work with you to make any necessary changes.

All of our jobs can be considered on a part time, flexible or job share basis.

We operate a Guaranteed Interview Scheme for disabled applicants who meet the minimum criteria for the role. You are considered disabled under the Equality Act 2010 if you have a physical or mental impairment that has a substantial and long-term negative effect on your ability to carry out normal day-to-day activities. We recognise not everyone who is classified as disabled under the Equality Act personally identifies this way, or with this definition of disability. Please do not let this discourage you from applying under the scheme.

At Canal & River Trust, we are committed to fair, transparent, and ethical recruitment practices. As part of our hiring process, we may use AI to analyse applications and support us work more efficiently. However, all hiring decisions – without exception - are made by our hiring managers. 

Navigate your future and lock in your career as we keep our canals open and alive.

Find out more about us on our website: https://canalrivertrust.org.uk/about-us

Job Details

• Pay Type
• Salary

• Hiring Min Rate
• 40,000 GBP

• Hiring Max Rate
• 40,000 GBP