Candidate Pack Business Account Manager
A message from our Chief Executive Officer
Welcome to Agored Cymru.
Our vision is “to enable individuals to gain the knowledge and skills they need to maximise their potential, enrich their lives and contribute to their communities and a strong economy”
We achieve this by developing high-quality bilingual products and services that are accessible to all learners and that meet the needs of all types of providers and employers.
Our expert teams have been supporting providers and supporting learner success for over 30 years. To ensure we have maintained our relevance within an ever-changing education sector we have constantly evolved our offer and ways of working to align with the requirements of our providers and stakeholders.
We firmly believe in providing the best service possible with the foundations to ensure our staff have the relevant up-to-date skills and knowledge to support our centres and partners.
If you are ambitious and want to work as part of a team where your skills are recognised and rewarded, we would like to hear from you.
Darren Howells
CEO
About Agored Cymru
Agored Cymru is a recognised awarding body and Access Validating Agency with a proud history of supporting learners, providers and employers for more than 30 years. Our qualifications, assessment services and educational programmes support thousands of learners across Wales and the wider UK, helping individuals develop the knowledge, skills and confidence they need to progress in learning, employment and life.
As a charitable organisation and social enterprise, our purpose extends beyond qualification delivery. We are committed to widening participation, promoting social mobility and creating accessible opportunities for learners from all backgrounds. We work with schools, colleges, universities, training providers, local authorities, employers, third-sector organisations and government stakeholders to develop qualifications and learning solutions that respond to the needs of learners, communities and the economy.
Building strong and lasting partnerships is central to our success. We pride ourselves on providing high-quality support to our centres and customers, developing solutions that meet their needs, and helping them deliver positive outcomes for learners. Our collaborative approach, sector expertise and commitment to excellent customer service have enabled us to establish trusted relationships across Wales and beyond.
As we continue to grow and evolve, we are committed to identifying new opportunities, strengthening existing partnerships, and delivering innovative products and services that create value for learners, providers, employers and communities.
This is an exciting opportunity to join an organisation that combines commercial ambition with social purpose, helping to shape educational opportunities and learner success across Wales and the wider UK.
How to Apply
If you are interested in this role, please submit your CV and a covering letter explaining why you are suitable for the role to hr@agored.cymru.
The closing date for applications will be close of business on Friday 17th July 2026.
Agored Cymru reserves the right to close this vacancy early if sufficient applications are received and may begin interviewing before the closing date.
First stage interviews will be held online to ensure accessibility and flexibility for all candidates.
• First stage interviews are expected to take place week commencing 27th July 2026.
• Second stage interviews are planned for week commencing 3rd August 2026.
Please note that you must have proof that you have the right to work and live in the UK.
Job Description
| Job Title | Business Account Manager (FE/AHE) |
| Reports to | Head of Business Development |
| Division/Department | Commercial |
| Employment Status | Permanent |
| Working Hours | Full-time, 37 hours per week |
| Responsible For | Increase sales revenue, market share and the profile of Agored Cymru's products and services across all FE colleges in Wales. |
| Salary | £46,500 - £48,000 per annum (dependent on experience) |
Job Purpose
The purpose of the role is to:
➢ To drive revenue growth through the identification and conversion of new business opportunities for Agored Cymru.
➢ To lead strategic engagement through the development of strong, long-lasting relationships across the Tertiary Education sector in Wales.
The postholder will act as a senior commercial lead within the Business Development Team, operating as a conduit between the Head of Business Development and the wider Business Development Team. The role will provide strategic direction, commercial oversight, and leadership support to ensure projects, opportunities, and growth plans are delivered effectively and consistently.
This role requires an experienced and commercially focused sales/business development professional with up-to-date knowledge of the FE sector in Wales, leadership capability, and the ability to influence both external contacts and internal colleagues.
Role Accountabilities
1. Sales Performance and Strategic Account Management
Achieve stretching sales targets that both defend and increase our market share within FE Colleges in Wales.
Implement the company's sales strategy, ensuring results meet or exceed budget expectations.
• Contribute to organisational strategic and operational projects.
Identify, analyse and report on market trends and insights to drive business decisions and continuous improvement.
• Support strategic partnership activities and wider stakeholder engagement.
• Provide accurate monthly revenue forecasts to aid organisational planning.
2. Relationship Management & Commercial Delivery
• Build and maintain relationships at appropriate levels to achieve sales and income targets.
Develop and work to a detailed contact strategy.
Manage partnership contracts, agreements and collaborations, ensuring mutual compliance.
• Track and report customer opportunities, new business pipelines and successful outcomes.
Identify funding developments and emerging market and skills needs to inform business growth.
3. Market Development, Brand Growth & External Engagement
Represent the organisation at relevant external events to promote the Agored Cymru brand and gather market intelligence.
Collaborate with the Social Media & Marketing Officer to align campaigns with the sales strategy within the agreed customer base.
• Support targeted growth initiatives within FE colleges and Access to HE providers
• Share relevant insights on education funding, policy changes and market drivers.
4. Reporting & Data Management
• Provide data-led market insights for leadership and operational teams.
Oversee and report on the financial performance across the allocated customer base.
Produce sales, customer monitoring and performance reports using CRM and internal systems.
• Record and maintain accurate customer meeting notes, actions and follow-up activity.
Monitor and report on competitor activity and sector developments to inform strategic decision-making.
5. Customer Experience and Internal Collaboration
Deliver a high standard of customer experience while maintaining strong commercial focus.
Work collaboratively with internal teams to support delivery, remove barriers, and improve customer outcomes.
• Take ownership of resolving issues that may impact customer retention, growth, or revenue.
6. General
All staff are expected to create an environment of service excellence by engaging and thinking from the customer's perspective and being highly motivated to deliver outstanding customer service.
• All staff are expected to be aware of and comply with the policies, processes, and procedures of the organisation.
• You may be asked to undertake any other duties commensurate with the nature and level of the post.
The duties and responsibilities outlined in this job description are liable to change to meet the needs of the business. The Chief Executive Officer will discuss and agree any significant changes that arise.
All managers must ensure that staff are treated consistently, equally, and fairly in the management of their performance. You will motivate, inspire outstanding performance, and deal appropriately with performance that needs to be improved.
Skills & Knowledge
What we need you to have -
A proven ability to present, influence and persuade to both large and small audiences
First-class business development and account management skills
Proven experience of exceeding sales targets and strict cost management
Excellent negotiation and objection handling skills
Demonstrable ability to build long-lasting relationships and at all levels
The ability to turn opportunities into action
A natural curiosity
A strong understanding of current opportunities, challenges and solutions within the FE market
Financial acumen and forecasting skills
A working knowledge of quality assurance and regulatory practice
What we’d like you to have -
A passion for education
An up-to-date knowledge of the Tertiary sector
A broad understanding of curriculum development
A commitment to self-development
Experience and discipline of field-based / remote working enviornments
The ability to operate through the medium of Welsh
Person Specification
Values and behaviours
The postholder will:
demonstrate Agored Cymru’s values and behaviours
• take a practical, solution-focused approach
• provide a helpful and professional service to colleagues
• communicate clearly with both technical and non-technical colleagues
• build constructive working relationships across the organisation
• handle confidential and sensitive information appropriately
Other Requirements
Willingness to travel across Wales (and UK if required), including overnight stays.
• Full driving licence.
• Proof you have the right to work and live in the UK.
Working at Agored Cymru
We are both a business and a charity, united by a mission to support our centres and empower education in Wales and beyond.
Our leadership team and Board of Trustees is deeply committed to our educational and charitable goals, ensuring everything we do is driven by purpose and impact.
We take pride in our customer-focused approach, collaborating with schools, colleges, charities, and learning providers nationwide to deliver meaningful outcomes.
Our team is made up of 40 plus core staff, supported by a wider network of consultants and associates, bringing the total workforce to around 60 dedicated professionals.
We are entering an exciting period of organisational development, investing in our qualifications, assessment systems, quality assurance arrangements and digital capabilities to ensure we remain responsive to learners, centres, employers and regulators. This role will play a key part in helping shape that future.