Brand Marketing Manager
Brand Marketing Manager
Are you an experienced Brand Marketing Manager who enjoys leading campaigns from brief through to completion?
Great Ormond Street Hospital Charity is looking for a Brand Marketing Manager to join us on a 12-month maternity cover contract. This is an exciting opportunity to lead high-profile brand marketing projects, working across the organisation to deliver campaigns that build awareness, support fundraising and strengthen one of the UK's best-loved charity brands.
This is a genuinely end-to-end marketing role. You'll work from campaign briefing and planning through to agency management, creative development, launch, evaluation and presenting results to stakeholders. Working with colleagues across fundraising, communications and the hospital, you'll balance strategic thinking with hands-on project delivery to bring ambitious ideas to life.
We're looking for someone who is confident managing multiple stakeholders, presenting recommendations to senior leaders and building strong relationships across a complex organisation. If you enjoy bringing people together, managing agencies and delivering integrated campaigns that make an impact, we'd love to hear from you.
Salary
Salary
The salary for this position is £45,754 per annum and this is a 12-month fixed term maternity cover contract. In line with our hybrid working policy, there is a requirement to be in the office two days per week.
In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate.
Key Responsibilities
- Lead integrated brand marketing campaigns from brief through to delivery, evaluation and continuous improvement.
- Manage campaign planning, timelines, budgets and agency relationships to ensure projects are delivered on time and to a high standard.
- Work closely with fundraising, communications and other teams to develop marketing campaigns that support organisational priorities.
- Translate audience insight and brand strategy into compelling campaign activity across multiple channels.
- Build strong relationships with stakeholders across the organisation, influencing decisions and ensuring campaigns remain aligned to brand objectives.
- Present campaign plans, recommendations and performance updates to a range of audiences, including senior leadership.
- Evaluate campaign performance and use insight to improve future marketing activity.
- Champion brand consistency while identifying new opportunities to strengthen how the brand is experienced across campaigns and communications.
- Plan and deliver internal brand communications, helping colleagues understand and apply the brand confidently.
Skills, Knowledge and Expertise
- Proven experience delivering end-to-end integrated marketing campaigns, from briefing and planning through to evaluation.
- Experience managing creative, media or integrated marketing agencies and external suppliers.
- Strong stakeholder management skills, with experience influencing and building relationships across multiple teams and seniority levels.
- Experience presenting campaign plans, recommendations and results to a range of audiences, including senior leaders.
- Experience developing and applying brand strategy across campaigns and multiple marketing channels.
- Strong project management skills, with the ability to manage multiple campaigns and competing priorities.
- Experience using audience insight, research and campaign data to inform marketing decisions.
- Excellent communication skills, with the ability to translate ideas into clear and engaging marketing activity.
- A proactive, collaborative approach, with the confidence to take ownership and drive projects forward.
Note - a basic DBS is required for this role
Please click on the apply button in the top right-hand corner where you will be taken to a short application form to complete.
Please click on the apply button in the top right-hand corner where you will be taken to a short application form to complete.
Closing date: 31st July 2026#LI-HM1
Benefits
- 30 days annual leave (plus bank holidays)
- A flexible approach to working arrangements.
- Access to our enhanced pension scheme
- Life assurance
- Access to various health and wellbeing schemes, including the employee assistance programme.
#LI-HM1
About Great Ormond Street Hospital Charity
Every day, around 750 children and young people from across the UK are seen at Great Ormond Street Hospital (GOSH). At Great Ormond Street Hospital Charity, we help the hospital go above and beyond for seriously ill children, enabling kinder and better treatments, bringing hope for children with the rarest and most complex illnesses, and making hospital a little bit easier and a lot more fun for the thousands of children who are treated at GOSH every year. Our staff raise vital funds to support ground-breaking research, cutting-edge medical equipment, and the creation of child-centred facilities to help save more young lives, and essential support services that help save childhoods too.
Together, we can help give seriously ill children the best chance, and the best childhood, possible.
Our commitment to Equity, Diversity and Inclusion
We believe that GOSH Charity and the charity sector more widely should reflect the diversity of patients, communities, and society at large. We also know that having a more diverse and inclusive workforce will make us more innovative, challenge the status quo, and enable us to deliver more impact. We encourage applications from people of all backgrounds. In particular, we encourage applications from those who are currently under represented within the charity sector as they may be marginalised by race and/or ethnicity, sexual orientation, disability, long-term health conditions, or socioeconomic status.
If you would like more information about our approach to inclusive hiring please see our Inclusive Hiring Page here. You can also find out more about our commitments to EDI within our EDI Strategy here
https://www.gosh.org/about-us/equality-diversity-and-inclusion-edi-strategy/As a Level 2 Disability Confident Employer we are more than happy to make reasonable adjustments wherever possible throughout the recruitment process. For more information on this please contact recruitment@gosh.org