Brand Marketing Manager (12 month maternity cover)

Are you an experienced brand marketing manager looking for your next career move?

Great Ormond Street Hospital Charity (GOSH Charity) is actively hiring for a Brand Marketing Manager for a 12-month maternity cover contract.

Salary

The salary for this position is £43994.00 per annum and this position is a 12-month fixed term maternity cover contract. 

Since launching our brand refresh, we’re on a journey to amplify and grow brand marketing to help supercharge our growth ambitions. We need a passionate brand marketer to:

• Lead and/or support the planning and delivery of brand marketing activity, from briefing through to evaluation.
• Manage the brand and embed it across teams, channels and partner touchpoints to build a consistent audience experience.
• Champion the brand and build organisational understanding of how the brand is applied, communicated and measured.
• Support fundraising teams to shape and deliver campaigns and activities.

If you’re a brand marketing professional, looking for a role that will challenge you and allow you to work for a well-known and much-loved charity brand – then we want to hear from you. 

Key Responsibilities

• Play a leading role in developing and delivering the charity’s integrated brand marketing activity, working closely with the wider Brand Marketing and Brand teams, other internal and external stakeholders, the hospital and agencies as appropriate:
• Lead and/or support with the project management of this activity to ensure delivery is on time and budget (there will be whole projects that you own and are responsible for).
• Ensure any brand activity is an effective representation of our brand strategy and identity to the external world and has audience insight at its heart.
• Evaluate and share actionable learnings to optimise future campaigns.
• Champion the brand within the charity and hospital. Work with charity fundraising teams to ensure campaigns, activity and communications that are developed are ‘on-brand’ and rooted in the brand strategy and narrative.
• Demonstrate the value of the brand to the organisation by helping to create tracking methods and measurement of our brand. Use data from various research sources and analyse it to elicit useful and actionable brand insight for the whole organisation.
• Monitor key performance indicators (KPIs) and help to adjust strategies accordingly.
• Lead and project manage business-critical projects and manage complex stakeholders, ensuring maximum engagement on projects, facilitating collaborative and efficient decision making.
• Lead and plan the brand internal communications calendar. Helping to ensure teams across the organisation are continually aware and onboarded on brand-related updates, news and best practice examples.
• Overseeing the awards calendar
• Spot and maximise brand building opportunities across the organisation and lead on bringing these to life.

Skills, Knowledge and Expertise

• Experience leading brand marketing campaigns and activity
• Experience managing a brand.
• Experience implementing and rolling out a refreshed brand internally and externally.
• Ability to develop strategic brand marketing and campaign plans based on audience research and insight.
• Experience developing brand tracking, brand measurement and data analysis to create actionable brand insights.
• Ability to provide strategic marketing integration advice for fundraising campaigns.
• Ability to juggle multiple workstreams at once.
• Experience managing agency relationships.
• Excellent project management skills.
• Exceptional relationship builder.
• Line management experience.

Benefits

• 30 days annual leave (plus bank holidays)
• A flexible approach to working arrangements.
• Access to our enhanced pension scheme
• Life assurance
• Access to various health and wellbeing schemes, including the employee assistance programme.

About Great Ormond Street Hospital Charity

Every day, around 750 children and young people from across the UK are seen at Great Ormond Street Hospital (GOSH). At Great Ormond Street Hospital Charity, we help the hospital go above and beyond for seriously ill children, enabling kinder and better treatments, bringing hope for children with the rarest and most complex illnesses, and making hospital a little bit easier and a lot more fun for the thousands of children who are treated at GOSH every year. Our staff raise vital funds to support ground-breaking research, cutting-edge medical equipment, and the creation of child-centred facilities to help save more young lives, and essential support services that help save childhoods too.

Together, we can help give seriously ill children the best chance, and the best childhood, possible. We were delighted to be named Charity Times - Charity of the Year 2024, recognising the impact of our shared mission.

Our commitment to Equity, Diversity and Inclusion

We believe that GOSH Charity and the charity sector more widely should reflect the diversity of patients, communities, and society at large. We also know that having a more diverse and inclusive workforce will make us more innovative, challenge the status quo, and enable us to deliver more impact. We encourage applications from people of all backgrounds. In particular, we encourage applications from those who are currently under represented within the charity sector as they may be marginalised by race and/or ethnicity, sexual orientation, disability, long-term health conditions, or socioeconomic status. 

If you would like more information about our approach to inclusive hiring please see our Inclusive Hiring Page here. You can also find out more about our commitments to EDI within our EDI Strategy here

As a Level 2 Disability Confident Employer we are more than happy to make reasonable adjustments wherever possible throughout the recruitment process. For more information on this please contact recruitment@gosh.org

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