Brand Marketing Manager
Brand Marketing Manager
Are you a brand marketer who wants more than just delivering campaigns - someone who wants to own work, shape ideas and see them through from start to finish?
Great Ormond Street Hospital Charity (GOSH Charity) is looking for a Brand Marketing Manager to join us on a 12-month fixed term contract. This is a hands-on, high-impact role where you’ll lead projects, take ownership of delivery and play a key part in how our brand shows up across the organisation and in the outside world.
Since launching our brand refresh, we’re building momentum - and we’re looking for someone who can create clear, engaging and consistently high quality work. From major campaigns to everyday touchpoints, you’ll ensure our brand doesn’t just appear but connects.
You’ll have the autonomy to lead projects end-to-end working with teams across the charity and hospital to turn ideas into well-executed activity that people notice, understand and remember.
Salary
The salary for this position is £45, 754 per annum and this is a 12-month fixed term contract. In line with our hybrid working policy, there is a requirement to be in the office two days per week.
In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate.
Key Responsibilities
- Lead brand marketing projects from concept to delivery, taking full ownership of planning, execution and evaluation.
- Bring the brand to life across campaigns, channels and partner activity ensuring everything we do feels consistent, engaging and well-crafted.
- Work closely with fundraising and other teams to shape campaigns, embedding brand thinking from the outset.
- Turn audience insight and brand strategy into clear, effective and creative marketing activity.
- Manage projects confidently, working with stakeholders and agencies to keep work moving, aligned and delivered to a high standard.
- Evaluate performance and use insight to improve future activity, strengthening the impact of our brand over time.
- Champion the brand across the organisation, helping others understand how to apply it and why it matters.
- Spot opportunities to strengthen the brand in both big and small ways and take the lead in bringing these to life.
- Plan and deliver internal brand communications, ensuring teams feel informed, confident and equipped.
Skills, Knowledge and Expertise
- Experience leading brand marketing activity or campaigns, with clear ownership of delivery.
- Experience managing and applying a brand across different channels and audiences.
- Strong project management skills, with the ability to lead multiple workstreams and deliver at pace.
- Ability to translate insight into ideas that are clear, engaging and effective.
- Experience using data and research to evaluate performance and inform decisions.
- Strong stakeholder management skills, with the ability to build relationships and influence across teams.
- Experience working with agencies and external partners.
- A proactive, self-starting approach, with the confidence to take ownership and drive work forward.
This is a role for someone who wants to take ownership, lead work and make a visible difference - shaping how our brand is experienced across everything we do, from major campaigns to the smallest details.
Please click on the apply button in the top right-hand corner where you will be taken to a short application form to complete.
Please click on the apply button in the top right-hand corner where you will be taken to a short application form to complete.
Closing date:13th May 2026#LI-HM1
Benefits
- 30 days annual leave (plus bank holidays)
- A flexible approach to working arrangements.
- Access to our enhanced pension scheme
- Life assurance
- Access to various health and wellbeing schemes, including the employee assistance programme.
#LI-HM1
About Great Ormond Street Hospital Charity
Every day, around 750 children and young people from across the UK are seen at Great Ormond Street Hospital (GOSH). At Great Ormond Street Hospital Charity, we help the hospital go above and beyond for seriously ill children, enabling kinder and better treatments, bringing hope for children with the rarest and most complex illnesses, and making hospital a little bit easier and a lot more fun for the thousands of children who are treated at GOSH every year. Our staff raise vital funds to support ground-breaking research, cutting-edge medical equipment, and the creation of child-centred facilities to help save more young lives, and essential support services that help save childhoods too.
Together, we can help give seriously ill children the best chance, and the best childhood, possible.
Our commitment to Equity, Diversity and Inclusion
We believe that GOSH Charity and the charity sector more widely should reflect the diversity of patients, communities, and society at large. We also know that having a more diverse and inclusive workforce will make us more innovative, challenge the status quo, and enable us to deliver more impact. We encourage applications from people of all backgrounds. In particular, we encourage applications from those who are currently under represented within the charity sector as they may be marginalised by race and/or ethnicity, sexual orientation, disability, long-term health conditions, or socioeconomic status.
If you would like more information about our approach to inclusive hiring please see our Inclusive Hiring Page here. You can also find out more about our commitments to EDI within our EDI Strategy here
https://www.gosh.org/about-us/equality-diversity-and-inclusion-edi-strategy/As a Level 2 Disability Confident Employer we are more than happy to make reasonable adjustments wherever possible throughout the recruitment process. For more information on this please contact recruitment@gosh.org