Box Office and Data Insights Manager

Join the family

Job Pack:
Box Office and Data Insights Manager

“The team at the

theatre are organised,
professional, and very
welcoming. We felt at

home.”

“I can’t imagine our

community without Theatre
Royal Winchester, the
extraordinary Hat Fair or

Playmakers.”

Hello and welcome

We are delighted you are interested in coming to work with us
at Play to the Crowd.

We are a fantastic arts and education charity based in Winchester, Hampshire, with a friendly,
committed core team of about 25 people with a further 25 or so in the broader casual team as
well as many volunteers.

People say they love working with us because they feel part of a family and everyone pulls
together in a supportive environment to make wonderful, memorable experiences for our
audiences and participants.

Contents

•  About this role

•  What you will do

•  What you will bring

•  Other stuff and how to apply

•  About Us

•  Our Vision and Values

•  Our Personality

About this role

This is a full-time, permanent position (36 hours per week) with a salary scale of £28,950 -
£32,754 depending on experience.

The role of Box Office and Data Insights Manager takes the responsibility of managing the Box
Office and all aspects of ticket sales including staffing, administration of the ticketing system
(Spektrix) and reporting. The role will focus on increasing income through Spektrix, developing
group sales, maximising fundraising opportunities and upselling merchandise and Bar
packages.

In addition this role will provide vital data analysis, reporting and insight to support strategic and
programming decisions.

This role plays a vital part in developing new audiences for all of Play to the Crowd’s activities
and working with the wider team to ensure an excellent audience experience and improving our
access offer.

This role may be required to work both daytimes and evenings, including weekends when
covering the Box Office counter.

What you will do

Box Office and Ticketing System

•  Ensure the efficient and effective operation of Play to the Crowd’s Box Office including

managing the hardware interfaces with computers, screens and ticket printers as well as
operating in accordance with policies and procedures, GDPR regulations, fundraising
code of practice and Safeguarding best practice

•  Working with the Digital Experience Manager and Communications and Development

Director, to ensure that we fully exploit the potential the Spektrix system can deliver for the
charity

•  Ensure that the Box Office team works efficiently, responding to customer queries in a

clear and concise way and maximises sales

•  Manage set up of performances, goods and offers within the Spektrix system

•  Work with the Finance Manager to ensure prompt and accurate reconciliation of shows

and provide additional accounting reports as required

•  Ensure banking is correct and Theatre Tokens are reconciled

•  Utilise all resources available from Spektrix effectively, attend regular Spektrix training,
connect with other venues to learn from others’ best practice and to ensure we are
maximising all opportunities

Box Office and Ticketing System

•  Line manage the Box Office Supervisor and casual Assistants, carrying out annual
development reviews and recommend development opportunities or training where
appropriate

•  Prepare staff rotas and holidays and respond to sick leave cover and emergency staffing

issues

•  Submit weekly timesheets for the casual Assistants to the Accounts team

•  Train new staff and ensure existing staff are adequately trained on Spektrix

•  Ensure that all procedures and staff comply with GDPR

glorious theatrical opportunities
and experiences that enrich

“Play to the Crowd offers
us all.”

What you will do

Sales and Audience Development

•  Help to ensure all Box Office, Front of House and Bar staff and volunteers are fully briefed

on all Play to the Crowd’s activities and opportunities

•  Manage key external relationships with group and school bookers, ensuring timely, warm

communications and prompt payment

•  Work with colleagues to develop and implement a group booking strategy

•  Research, identify and develop new group bookers and establish a relationship with them

to develop more regular attendance

•  Deliver tours and familiarisation visits as part of the group sales strategy

•  Work with the wider team to improve engagement with local schools to support sales,

programming and engagement

•

Increase our ticket agency income by actively promoting this service to other presenters /
venues, and manage relationships and the Box Office presence at these events

•  Work with colleagues to generate revenue through upselling hospitality and merchandise

packages

Fundraising

•  Maintain excellent knowledge of the charity’s Membership scheme and fundraising

opportunities, proactively encouraging donations and Membership purchases

•  Support the Fundraising Manager in developing relationships with our Members and

increasing their engagement with the charity

•  Work with the Box Office team to ensure they hit fundraised income and membership

targets

•  Ensure gift aid declarations are collected where applicable

•  Actively promote Play to the Crowd as a charity to customers

What you will do

Access and Audience Experience

•  Work with the wider team to ensure that we are as accessible and welcoming as possible,

both as a building, on the streets and online

•  Support the visiting companies as well as our own panto’s accessible performances,

running Touch Tours when applicable

•  Manage the relationship with our freelance BSL interpreter and Audio Describer for our

pantomime

•  Actively engage with the Play to the Crowd’s customers and constantly seek to improve

the level of customer service at every point in the customer journey

•  Monitor post show feedback

•  Report feedback – both positive and negative – to the Communications and Development
Director and relevant team manager, to help Play to the Crowd improve service, systems
and offer

General

•  Champion the organisation’s values and brand and adhere to organisational policies and

procedures

•  Act as an advocate for the organisation

•  Work with the Senior Leadership Team to identify relevant development projects for your

areas of work and lead these projects to completion

•  Be prepared to be flexible and work across the organisation where necessary to support
other areas of work or colleagues when required by the needs of the business. This may
include acting as Duty Manager in the building at times

•  Carry out all tasks in accordance with best practice and organisational action plans in

respect of diversity and disability equality

•  Attend internal and external meetings, participate in training and other forms of staff
development and be available to work evenings, weekends and bank holidays when
necessary

•  To act as a dedicated first aider and fire marshal

brought to Winchester from
Play to the Crowd. Long may it

“We love the cultural richness
continue”

What you will bring

Knowledge, experience and skills

Essential

Desirable

•  Excellent written and oral communication

•  Experience working within an arts

skills

venue

•  Experience of managing staff

•  Experience of working with a ticketing

•  Able to work flexible hours including

evenings and weekends

system (ideally Spektrix)

•  Knowledge of GDPR

•  Good organisational skills with the ability

•  Understanding of Sales, Marketing and

to prioritise

Fundraising principles

•  Excellent attention to detail

•  Understanding of Access requirements

within in venue

•  Clear and friendly manner

•  Experience of working in a customer

facing role

Personal Qualities

•  Willingness to learn

•  Strong sales skills

•  Ability to work under pressure

•  Ability to analyse data

•  Experience of group sales

•  Strong numeracy skills

•  Flexible with a can do attitude and

approach

•  Cash handling skills

•  Passion for the arts

•

Imagination and creativity

•  Confidence in working with a diverse

range of people

•

Initiative

•  Team player

•  Honesty and integrity

Job details

Job title: Box Office and Data Insights Manager

Reports to: Communications and Development Director

Direct Reports: Box Office Supervisor, Box Office casual Assistants

Contract: Permanent, full-time

Salary: £28,950 - £32,754 depending on experience

Hours: 36 hours per week

Location: Theatre Royal Winchester

Holiday: 25 days annual holiday plus bank holidays, increasing by 1 day a year up to 30 days plus

    bank holidays (pro-rata for part-time employees)

Benefits:

•  Contributory pension
•  Employee Assistance Programme
•  Access to complimentary theatre tickets
•  Free membership of Play to the Crowd
•  Bar discounts

•  Confidence in working with a diverse

range of people

How to apply

Please download an application form from playtothecrowd.co.uk/jobs

If you want to know more or for an informal chat about the role please contact
kirstie@playtothecrowd.co.uk

In addition to a commitment to the values, aims and objectives of Play to the Crowd, candidates
should be able to show clear evidence of how their knowledge/skills/experiences match the Person
Specification and support delivery of the Job Description in their application.

Play to the Crowd is an equal opportunities employer and welcomes applications from people from
the widest possible diversity of backgrounds, cultures and experiences.

Personal Qualities

•  Passion for the arts

•

Imagination and creativity

•

Initiative

•  Team player

•  Honesty and integrity

About us

Play to the Crowd is an arts and education charity which consists of:

• Theatre Royal Winchester, our lovely 400 seat heritage theatre with a busy, diverse
  programme and our own annual pantomime production.

• Hat Fair, our famous International Outdoor Arts Festival.

• A year round programme of creative learning, participation, community projects and youth
  work including Playmakers Youth Theatre.

The charity also has a wholly owned trading subsidiary called – wait for it – Trade to the Crowd!

We are proud to connect with over 150,000 people each year and turnover approximately £2m a
year of which over 90% is earned or fundraised income.

Our vision and identity

We believe in a world where Communities are Delighted and United through live performance and
participation.

We put culture, learning, joy and community at the heart of all our work. We run both a beautiful
heritage venue, Theatre Royal Winchester, and the internationally recognised Outdoor Arts Festival,
Hat Fair.

Our values

Inclusive – we believe in collaboration and equitable access to the arts for all

•
•  Passionate – we are passionate about and ambitious for the positive impact our work has on

people’s lives

•  Kind – we foster kindness for each other, our environment and the diverse communities with

whom we work

Our mission

To Delight and Unite Communities through the power of live performance and participation by:
•  Celebrating the joy that excellent creative performance experiences offer
•  Connecting people together to improve community cohesion and reduce loneliness
•
•  Nurturing talent and offering opportunity

Improving mental wellbeing and fostering happiness

Our personality

Friendly
Warm, relaxed,
relationship-building, ready
to have fun along the way.

Bold
Getting out there,
getting involved, standing
up for what’s right.

Collabrative
Always open to working
together, listening and
acting respectfully.

incorporating

Approachable
Expansive, amiable,
inviting all-comers, the
opposite of elitist

Cheeky
A little bit naughty yet
always nice, full of life
and gentle irreverence

Playful
A provider of fun and
frolic, we believe in play.

Vibrant
Buzzing, alive, colourful;
full ofinterest, excitement
and enthusiasm

Expressive
Unselfconscious,
creative, committed and
always captivating

Curious
Our creativity will be
invitational, intriguing and
inquisitive

Sociable
Meeting people and
making them happy,
one-on-one or whole
crowds

Intriguing
Mystery and excitement
that draws people in,
often new, always original

Open
Our practice will be
transparent, accessible
and shared.

friendly and first rate. They

“The team were so warm,
made the day so easy”

Play to the Crowd arts and education registered charity. Charity No. 1077139. Registered in England 03696681.