Associate Director of Marketing & Communications

Ref: 000019 | Associate Director of Marketing & Communications | Home-based, UK

However, frequent travel will be required as part of this role including some overnight stays | Salary circa £75,000per annum (+ London weighting depending on post code) | 35 hours per week

Reporting directly to the Executive Director of Giving, Volunteering and Voice, this role will lead the talented Marketing and Communications team and play a critical role in shaping how the charity engages with stroke survivors, supporters, partners, policymakers and the wider public. Working closely with Executive Directors and teams across the organisation, you will develop and deliver an integrated marketing and communications strategy that advances our organisational goals and strengthens impact.

As Stroke Association builds a more agile and collaborative culture, multidisciplinary teams are embracing test-and-learn approaches, using insight and evidence to focus efforts where they can make the greatest difference.

We’re looking for an exceptional leader who combines strategic vision with creativity, influence and collaboration. Someone who can inspire and develop a high-performing team, champion the value of marketing and communications across the organisation, and help the charity reach more people affected by stroke than ever before.

Key Responsibilities

• Ensure a coherent and compelling marketing, communications and brand strategy that strengthens the charity's profile, supports organisational priorities and builds public understanding of stroke and its impact.
• Drive insight, evidence and learning to inform decision-making, enabling the continuous evolution of marketing and communications approaches, channels and activities.
• Create the conditions for marketing and communications to operate as a strategic partner across the organisation, supporting the delivery of fundraising, influencing, research and stroke support priorities.
• Champion a co-creation approach, building meaningful partnerships with colleagues, stroke survivors, volunteers, supporters and external stakeholders to shape communications, campaigns and organisational priorities
• Embed an audience-led approach that enables meaningful engagement, broadens reach and deepens connection with diverse communities.
• Ensure the voices and experiences of stroke survivors, carers and communities are authentically represented and embedded within the charity's communications, campaigns and brand narrative.

Person Specification

• Proven experience of developing and delivering organisation-wide communications and marketing strategies that support organisational objectives and drive measurable impact.
• Experience of leading and developing high-performing multidisciplinary teams, creating an inclusive, empowering and values-led culture.
• Demonstrable experience of building and protecting organisational reputation, including managing complex communications, sensitive issues and reputational risk.
• Experience of working collaboratively with senior leaders to shape organisational priorities and influence decision-making.
• Experience of developing compelling audience-led communications, campaigns and engagement approaches across multiple channels.
• Experience of working with lived experience, service users, beneficiaries or communities to shape communications, campaigns or organisational activity.
• Experience of managing significant budgets, resources and external agency relationships.
• Experience of supporting organisational influencing, campaigning or policy objectives.
• Experience of leading communications through organisational change, transformation or periods of significant growth.

Please submit your CV demonstrating your suitability for this role by clicking here (please do not apply via email). If you are applying under the Disability Confident scheme, please indicate this when applying for the role.