SPREAD A SMILE

Director of FundraisingCandidate Pack  January 2026About Us & What We Do Our Organisational StructureDirector of Fundraising Role Profile & Person SpecificationWhat’s on Offer & Next StepsContents34593About Us & What We Do Spread a Smile brings joy and laughter to seriously ill children in NHS hospitals andhospices across the country. Through in-person and virtual visits and events, Spread aSmile’s entertainers – from magicians to musicians, artists, fairies and therapy dogs -enhance wellbeing and help young patients and their families cope with the pain andanxiety of serious illness and hospitalisation.4Our Organisational StructureChairman and TrusteesChief ExecutiveDirector of ServicesDirector of Strategy andOperationsDirector of FundraisingHead of MarketingDigital MarketingExecutiveTrusts and FoundationsManagerCommunity Fundraising  ManagerHead of CorporatePartnershipsCorporatePartnerships ManagerFundraising andEvents OfficerFundraisingExecutive5Spread a Smile has been scaling at pace since 2017, growing income from £270k to over£2.3m and expanding services significantly to reach more seriously ill children andteenagers.We are now entering the next crucial phase of our development. Over the next few years,we will continue to grow (our target next year is £2.5m) while also taking the time to builda sustainable team and the foundations needed to secure our long-term future. Our goalis to ensure that every seriously ill child in the country who needs our support has accessto it.We are also undertaking an important programme of work in partnership with anacademic institution to demonstrate the impact, rigour and essential nature of ourservices. This research will strengthen our case for support, shape our strategy and unlocknew opportunities for transformational income.Within this context, the Director of Fundraising will play a pivotal role. We need an  exceptional fundraising leader who is hungry for growth and also committed to building  sustainable, scalable systems and teams. Someone who can harness our momentum  whilehelping to shape the structures, culture and long-term plans required for nationalexpansion. They will support and challenge the existing team, bringing fresh perspective,pace and high standards while developing capability and confidence across the function.The Director of Fundraising will lead our income generation strategy, cultivate high-valuerelationships and drive a major fundraising campaign to support the charity’s evolution.They will work closely with the Chief Executive, the Board of Trustees and be a coremember of the Senior Leadership Team to ensure fundraising has the ambition, rigour andvisibility it needs.Director of Fundraising Role Profile & Person Specification6Strategy and planningKey responsibilities and DutiesDevelop and implement multi-year income strategies aligned with organisationalgoals and the charity’s plans for national expansion.Lead financial planning and budgeting for the fundraising team, producing an annualbusiness plan, forecasting model, KPIs and dashboards.Provide regular, evidence-based reporting to the Chief Executive and Board includingclear insight, challenge and recommendations.Pivot strategy where needed to meet performance targets, capitalise onopportunities and mitigate emerging risks.Support and empower the team to deliver sustainable growth across major donors,trusts and foundations, and corporate partners, ensuring excellence in cultivation andstewardship.Personally manage a portfolio of high-value supporters and prospects, securing sixand seven figure multi-year commitments.Equip and support the Chief Executive and Trustees with high-quality accuratebriefing, intelligence and follow-up to maximise their fundraising impact.Play a leading role in the design and delivery of Spread a Smile’s major fundraisingcampaign to expand our presence to all hospitals in England by 2030.Build and maintain a sophisticated new business pipeline supported by research,insight and strong networks.Oversee the creation of compelling donor products, experiences and stewardshipassets that reflect Spread a Smile’s warmth and care.Ensure all proposals, reports and collateral are of the highest quality and aligned withthe charity’s brand.Attend high value events, briefings and cultivation opportunities, including eveningsand weekends where required.High value supporter managementPublic fundraisingPartner with Marketing to build brand visibility, supporter acquisition and emotionallyengaging donor journeys.Lead the development of individual giving and repeat predictable income, includingdigital fundraising, regular giving, in-memory and legacy programmes.Oversee community fundraising, challenge events and public campaigns to ensure anexcellent supporter experience.7Ensure smooth donation processes, timely thanking and efficient systems thatreinforce Spread a Smile’s culture of heartfelt care.Lead, inspire and support the fundraising team, ensuring clarity of goals, highperformance, creativity and collaboration.Foster a team culture where innovation, new ideas and constructive challenge arewelcomed.Provide coaching, thought leadership and ongoing professional development.Work closely with the Services team to ensure fundraisers remain emotionallyconnected to the mission and understand the impact on families.Lead by example as an outstanding fundraiser, demonstrating tenacity, courage,rigour and empathy.LeadershipStakeholder engagementRepresent fundraising at SLT, shaping organisational priorities and advocating for theteam’s needs.Build strong cross organisational relationships to ensure alignment betweenfundraising, services, operations, finance and marketing.Serve as a fundraising contact for the Board of Trustees and future Campaign Board,enabling their contributions and unlocking networks.Oversee Gift in Kind partnerships in collaboration with the Services team.Play a key role in championing and devising the charity’s planned integratedfundraising campaign, gaining buy-in from key stakeholders across the organisation.Systems, compliance and governanceDevelop policies, processes and systems that reflect best practice and supportsustainable growth.Ensure full compliance with Fundraising Regulator standards, GDPR and Charity Law.Champion effective use of Donorfy and data led decision-making across fundraising.GeneralUphold Spread a Smile’s mission, vision and values.Ensure safeguarding responsibilities are understood and followed.Support organisational wide activities and fundraising events as required.8Proven success leading, motivating and developing high-performing teamsStrong track record of fundraising growth and income generationExperience of budget setting, financial management and business planningExcellent relationship-building, influencing and communication skillsSignificant experience leading multi-stream fundraising, including high-valueprogrammesIn-depth knowledge of fundraising best practice and current trendsDirect experience of high-value fundraising (major donors, trusts and/or corporates),ideally securing six- and seven-figure giftsStrong written and verbal communication skills, including public speaking andproposal writingStrategic, analytical thinker able to turn insight into actionSelf-motivated, entrepreneurial and opportunity-focusedStrong time management and ability to meet deadlines in a fast-paced environmentConfident and able to challenge senior stakeholders constructivelyHigh attention to detail and ability to implement effective systems and processesCollaborative team player willing to support day-to-day activityStrong commitment to Spread a Smile’s mission and improving outcomes for seriouslyill childrenSkills and Experience EssentialDesirable Experience leading major fundraising campaignsExperience scaling income during periods of organisational growth or changeExperience using Donorfy or similar CRM systemsRelevant degree or professional fundraising qualification (e.g. Chartered Institute ofFundraising)9What’s on Offer & Next StepsPay and benefitsSalary of £80,000 - £90,000.25 days holiday plus bank holidays and additional days off over Christmas.Flexible working options. This is a full-time role, with a minimum of three days in theoffice in London N5.Core office hours are 9am–5pm or 9.30am–5.30pm. How to applyPlease send your CV and a supporting statement outlining how your skills and experiencemeets our job requirements to: apply@goldstoneassociates.com  Additional InformationWe are committed to safeguarding and protecting the children and families we work with,creating a setting in which everyone feels welcome and safe. Our safer recruitmentprocess and organisational safeguarding system is underpinned by a range of policies andprocedures which encourage and promote safe working practice across the organisation.Any offer of employment made will be subject to a satisfactory Enhanced Disclosure andBarring Service (DBS) and Regulated Activity check.David GoldstoneCEO and Founder David@goldstoneassociates.comSpread a SmileUncommon25 Horsell RoadLondon N5 1XL