SOAS Students' Union
| Section 1: Key Information | |
| Job Title | Social Media Coordinator |
| Department(s) | Marketing |
| Responsible to | Marketing & Insights Manager |
| Responsible for | Planning and scheduling content across SU social channels (Instagram)Creating short-form video and photo content on campus and at eventsWriting copy in the SU's tone of voiceCommunity' management: comments, DMs, student voiceTracking engagement and feeding insight back into campaign planning |
| Contract type | Part-Time, Term-Time Focused – 8 - 12 Hours per Week |
| Hours of work | In-person, with busier periods around major campaigns, especiallyWelcome Week in September. Evening cover required for key eventssuch as late licences and Halloween. |
| Purpose of role | To own and grow the SU's social channels, turning each campaign brief into engaging, on-brand content that reaches and activates students. Tocover student life on campus and serve as the SU's voice on Instagram. |
| Strategic alignment | Support delivery of the SU's annual campaign calendar. Grow studentengagement and reach across social channels. Represent the SU as acredible and trusted voice for student life at SOAS. |
Section 2: Key Responsibilities
Content Planning & Production
Plan and schedule content across the SU's Instagram channel against the annual campaign calendar. Film and edit short-form video and photo content on campus and at SU events using mobile and accessible tools. Write captions and copy in the SU's tone of voice that speaks authentically to a student audience.
Community Management
Manage the SU's social community: respond to comments and DMs in a timely and on-brand way. Surface and amplify student voice. Cover key events including late licences and Halloween.
Analytics & Insight
Track engagement data via the Instagram dashboard. Feed insight back into campaign planning - identifying what content formats and topics land best with the SOAS student audience.
Campaign Collaboration
Work to creative briefs and brand guidelines. Collaborate with the Graphic Designer and Website & Digital Coordinator to ensure consistency across all channels. Contribute to campaign planning and debrief sessions.
Other Duties
Comply with relevant data protection policies and GDPR. Contribute to a collaborative and inclusive team culture. Support the Union's EDI commitments in all content produced.
| Section 3: Person Specification | |
| Requirements: Candidates will be expected to demonstrate: | Essential (E) / Desirable (D) |
| Skills & Experience | |
| Strong short-form content skils - filming and editing on mobile | E |
| Confident, on-brand copywriting for a social media audience | E |
| Reliability and ability to hit deadlines and work to a brief | E |
| Comfortable reading and interpreting basic analytics (reach, engagementrate) | E |
| A feel for trends and fast content turnaround | E |
| Understanding of a student audience or SU context | D |
| Values, Attitudes & Personal Style | |
| Creative and self-directed - takes initiative within a structured brief | E |
| Collaborative and works well as part of a small team | E |
| Professional approach with a commitment to quality | E |
| Passion for student life and community at SOAS | D |