Senior Press Officer

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• London

• Audience, Brand and Communications

• Permanent

This role offers a competitive salary, hybrid working (2 days a week in the office), 28 days holiday a year plus Bank Holidays and a fantastic pension scheme offering 6% in year one and 11% after this.

Location: London/Hybrid (minimum two days per week in office Tuesdays and Thursdays)

Salary: £38,000 - £41,000 per annum

Please note: Although we acknowledge that the use of AI tools can be helpful, we want your application to represent you. Please ensure your CV and statement of suitability reflect your own voice and experiences.

 About the role

The Senior Press Officer is a key role in the Which? press office. This person must be able to secure outstanding media coverage that maintains and enhances Which?'s reputation as the UK's consumer champion. They must be a self-starter, capable of generating story ideas and proactive pitches, while maintaining and extending Which?'s relationships with key media contacts.

Crucially, this position leads the media coverage strategy for our advocacy work. Therefore, a solid background in public affairs, a keen interest in politics, and the analytical skill to dissect complex policy papers and identify compelling narratives are essential for success.

Key responsibilities include: 

• Developing ideas and generating positive, regular media coverage with the objective of raising brand awareness and relevance among identified key audiences (consumers, policymakers and businesses)
• Proactive pitching and creative story development, while ensuring high standards of rigour and accuracy across press releases, statements and spokesperson briefings
• Maintaining and extending Which?'s network of contacts across key national, regional and specialist media
• Establish strong relationships with internal stakeholders, ensuring a collaborative approach regarding any press-related activities
• Taking part in the duty rota of a busy 24/7 press office, including evening, morning and weekend working
• Helping the Which? press office provide colleagues around the organisation with updates on relevant news in key focus areas.

About you:

• Proven record of securing high-impact, high-volume media coverage in a fast-paced news environment and managing reputational challenges and difficult conversations with journalists
• Background or keen interest in politics and/or public affairs
• Self-starter and record of creative story development as well as ability to distill large complex policy papers into compelling narratives to sell into the media.
• First-class writing skills and record of maintaining the highest standards of rigour and accuracy
• Experience of managing relationships with internal and external stakeholders including policymakers, regulators, government and businesses
• Experience of deploying spokespeople effectively and ensuring they deliver brand and campaign messages to key audiences

Benefits

 We also have these benefits for you to consider: 

• 35 hour working week
• Generous 28 days holiday a year plus Bank Holidays & Option to buy additional days
• Excellent pension scheme – when you pay in 3%, Which? pays in 6% (rising to 11% after one year of service.)
• Discount site Sodexo which offers large %% off every day shopping and holidays
• Annual Award (depending on employee and company performance)
• Healthcare insurance & Private medical insurance and opportunity to participate in Vitality rewards programme (at 6 months)
• A discretionary death in service benefit provision equivalent to six times your annual salary
• Free access to Which? member content and free access to Which? money & legal helplines
• Free wills for all Which? employees, plus, partners of employees can make their will at cost price.
• Work from (almost) anywhere” for 4 weeks of the year policy

The interview process for this role involves: (There are two stages)

• An informal half an hour chat around your cv, (TEAMS)
• A second formal interview that includes a task (1 hour) (TEAMS)

About Which?

We promote a great work-life balance (all our roles are now hybrid), offering flexible working options in addition to a full time working week (35 hours) e.g. part time or job shares where possible. If you wish to discuss any of these options, please contact the Resourcing team at recruitment@which.co.uk.

Which? is the UK's consumer champion, here to make life simpler, fairer and safer for everyone. You can find out more about what we do, our people and culture as well as hints and tips on how to complete your application on our Careers site.

At Which? we value diversity and we're committed to creating an inclusive culture where everyone is able to be themselves and to reach their full potential. We are proud that we ranked 3rd in the ‘Top 25 Inclusive Employers' List 2024.

We want to receive applications from everyone. We believe that a diverse workforce helps us to understand and create a positive impact for consumers.

As a Disability Confident Leader, we ensure that everyone can apply and be part of our recruitment processes and so we'll make reasonable adjustments if you need them. For this or any other assistance you need with applying (i.e., would like to apply by phone or post), email recruitment@which.co.uk. Find out more about the Disability Confident Interview Scheme here.

Please note you must meet the essential criteria listed within the Role Profile, to have your application reviewed and we reserve the right to withdraw this advert at any given time due to the number of applications received.

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