We have a fantastic opportunity for an experienced Senior In Memory and Legacy Marketing Executive to join our team on a fixed-term contract until February 2027. After some exciting developments in the Legacy and In Memory programme, it's an excellent time to join the organisation.

You will manage In Memory and Legacy campaigns across a variety of channels, including direct mail, digital and paid social. The role focuses primarily on the management of the In Memory programme, with opportunities to support in the legacy programme delivery. You'll be delivering activity to recruit new supporters, alongside stewardship journeys to ensure appropriate and sensitive onward communication with valued supporters. The role presents a fantastic opportunity to help shape the programmes and adapt processes, particularly for In Memory.

You will support the Legacy Marketing Manager and Senior Legacy Executive in the on-going development of the Legacy and In Memory strategy by providing comprehensive evaluation of campaigns, drawing conclusions, and making recommendations for future activity.

Key responsibilities include:

Development, implementation and management of the In Memory programme, including excellent supporter stewardship and encouraging long-term support.
To manage the day to day running of Legacy and In Memory campaigns; including campaign planning, overseeing creative development, liaising with key stakeholders, co-ordinating print and production, ensuring fundraising is compliant with the IoF Code of Conduct and GDPR, monitoring and analysing results and feeding back to agencies.
Managing strategic projects with the appropriate level of support.
Supporting the Legacy Marketing Management team with the development of annual campaign plans and their implementation.

The ideal candidate would have:

In Memory and/or Legacy marketing knowledge and experience, ideally gained in a large organisation
Experience project managing Fundraising campaigns across different media from start to finish. Campaigns might include direct mail, telemarketing, TV, digital marketing or other commonly used fundraising channels.
Understanding of and an ability to manage and monitor budgets.
Experience of evaluating the effectiveness of Fundraising campaigns.

Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date. We recommend that you apply for this role as soon as possible

values

People & Culture

Workplace Offer: What it means for you

The ability to buy up to another 5 days annual leave via our Buy Your Leave scheme
Service related sick pay from day 1
Cycle2work scheme
Interest free season ticket loans
20% discount at Barnardo's stores
Opportunity to purchase a health cash plan to claim towards dental, glasses, therapy etc
Free access to round the clock employee assistance program for advice and support
Access to Barnardo's Learning and Development offer

*T&C's apply based on contract

Reference number:23204
Job Title:Senior In Memory & Legacy Marketing Executive
Location:Workplace offer: Hybrid working, Barnardo's hub/office or home address
Contract type:Fixed term
End date:19/02/2027
Hours:36.5
Salary:£29,530 - £37,969 Plus £312 Office at Home Allowance
Closing Date:28 June 2026

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Senior In Memory & Legacy Marketing Executive