LONDON CYCLING CAMPAIGN
Senior  Digital Fundraising
Recruitment

 Pack  – January 2026

 Officer

 £45,694

(35 hours per week)

Contract: Permanent
Hours: Full time
Salary:
Holiday: 28 days per annum plus office shutdown
Pension: 8% Employers contribution
Probation Period : 6 months
6
Start Date: March 202

over festive period

Deadline for applications is
will likely be held on Thursday

11:30 am  on Monday  9 February  and  in - pers on interviews

19 th  February .

About LCC

LCC  campaigns for cycling in London to be safe every
cycling charity  with  over 20,000 supporters,
every London  borough . We believe that making cycling the number one transport choice for
every -day, local journeys will generate immense environmental, health and economic
benefits for London.

where and fun for every

12,000 members and

group of  volunteers in

one . We ’re a

LCC ’s strategy  summary is included at the end of this document

About the Role

The new post of Senior Digital Fundraising Officer is an essential role, delivering digital
campaigns to engage new supporters and acquire new members and donors, ultimately
ensuring LCC’s campaigning continues to be impactful and effective for years to co

me.

You’ll bring strong experience gained in a similar role for
or membership body; and you’ll demonstrate past success in generating income through
digital advertising and email marketing. A fantastic communicator, you’ll translate LCC’s work
into compelling cases for support, buildin
fundraising and member acquisition campaigns.

g a year -round programme of multi

-channel

a  charity, campaigning organisation

Acting as the organisation’s ‘digital lead’, you’ll help ensure our digital communications,
systems and processes continuously evolve and improve in line with emerging trends and
best practice. And you’ll play a key role in strengthening our approach to di
providing advice and support across the staff team to embed digital thinking in priority
projects.

gital marketing,

As we launch a new growth strategy and invest in our digital fundraising capacity this is an
exciting role and an exciting time to join LCC. You’ll be a linchpin in a small, talented, friendly
team; working on a cause where the impact of your work is quick

ly visible.

With huge scope to develop and implement your own ideas, the role will suit someone with
an entrepreneurial mindset and the energy and enthusiasm to experiment, strive for
improvement, and deliver growth.

We’re passionate about developing our people and we’ll work with you to make you the best
digital fundraiser you can be.

To be successful you will need:

•  Minimum of five years’ experience working in a similar digital fundraising or marketing

role(s) for other charities, membership organisations, or agencies.

•  High level of proficiency working with Facebook Ads Manager, including strong
experience using the platform to deliver fundraising and supporter acquisition
campaigns.

•  Strong experience using email marketing platforms to build supporter journeys and

run email fundraising campaigns or appeals.

It would also be beneficial to have:

•  Knowledge of Google Ads, Google Tag Manager, Google Analytics.
•  Experience articulating compelling cases for support.
•  Experience running multi
•  Good understanding of paid search/display advertising.
•  Experience using CRM systems to run reports, analyse campaign effectiveness, and

-channel digital advertising / fundraising campaigns.

segment audiences.

•  Experience using content management systems such as WordPress and Drupal.
•  Experience commissioning creative suppliers such as graphic designers, illustrators,

animators,

filmmakers.

Why work for London Cycling Campaign

LCC is a small charity  making  a big , visible  impact  in London. The organisation comprises
15  permanent staff,
board of trustees,
core activities are political campaigning,
people  build confidence cycling,
governance are also key aspects of our work.

 and supporting LCC members.

running  behaviour change

programmes to help
As  a charity  fundraising and

volunteers  across London. Our

 and  groups of active

a

As an employee , LCC  will  support  you  with hybrid and flexible working,
, 28 days leave  with an additional
with  an  8% employers’ contribution
the festive  period , and  a  35 hour working week

.

a  pension  scheme
 office shutdown  over

Equality, Diversity & Inclusion

To be genuinely effective in campaigning for all Londoners who want to cycle, we need to be
representative of London at every level within our organisation; equality, diversity and
inclusion must be integral to all we do. However, we recognise that we are

not there yet. We

will strive to increase the diversity of our staff, trustees and volunteers to ensure our voice is
strong and inclusive

.

LCC’s EDI statement can be found here

Diversity & Inclusion

- London Cycling Campaign

Hours and place of work

LCC is pleased to offer hybrid working arrangements
opportunity to work remotely for up to three days per week
office near Chancery Lane for two days per week.

 to all it’s staff, you’ll have the

, combined with working from our

In addition, you’ll receive a
accommodate  flexible working  requests where consistent with role responsibilities. We
operate flexible start/
16:00.

end times with core hours being between 10:00 & 12:00 and 14:00 &

 range of flexible working

, opportunities

, and  LCC will l seek to

All staff  should expect to undertake
they can  claim Time off in Lieu.

Application Process

occasional out of hours and weekend work

 for which

To apply for this post y
letters will not be accepted and

ou  need to  complete  the LCC application form .. CVs and covering

your application  will be rejected .

has sections for

The application form
most important
your skills and experience
Successful ap plicants will be invited

 section  is the personal statement

 personal details, education and career history. The
 - this is your chance to
 outlined in the job description below

demonstrate  how

.

meet  the  requirements

 to  an in  person  interview  at LCC’s offices

.

-5 people for each position.

We usually interview 3
people  who  will ask questions
job description. This is also called
prepare  a presentation  or  compl ete  a task as part of the
this will be provided
interview.

 beforehand.  For some roles,

You will be interviewed by a panel of three

to further explore  how  your skills and experience

match the

competency -based  interviewing. You may be asked to

inter vie w process – information on

applicants may

 be  invited  to a second

If you have any  questions  or  if the instructions are
at  jobs@lcc.org.uk

un clear , please  don’t hesitate to  contact us

Job Description

Principal Purpose of Role
The Senior Digital Fundraising Officer leads the day
LCC’s digital fundraising and member acquisition functions. They are responsible for
recruiting new members and donors and contributing to the growth of membership a

-to-day coordination and management of

nd

fundraising income. They act as the organisation’s ‘digital lead’, ensuring LCC’s digital
communications, systems and processes continuously evolve and improve in line with
emerging trends and best practice.

Duties and Responsibilities

•  Lead on digital fundraising and member acquisition, including developing annual plans

and managing related income and expenditure budgets.

•  Plan, deliver and optimise paid media campaigns to promote advocacy actions and

acquire new supporters.

•  Provide expert digital knowledge to actively shape fundraising propositions and

maximise the potential return of marketing spend.

•  Lead planning and delivery of digital fundraising and member acquisition campaigns

on Facebook Ads Manager.

•  Contribute to overseeing

Google Tag Manager and Google Analytics

, including working

with an analytics consultant to provide access to data required to analyse effectiveness
and inform decisions about fundraising activities.

•  Rapidly respond to news and real

-world events to create opportunities for supporter

acquisition.

•  Build, evaluate and continually optimise email welcome journeys for new supporters.
•
Implement and continually optimise landing pages and online donation and join forms.
•  Plan and deliver multi

-channel fundraising appeals and member acquisition

campaigns.

•  Commission designers and creative agencies to produce compelling creative to

support member recruitment and fundraising campaigns.

•  Monitor performance and analyse results to provide status reports on active

campaigns and in
continually improve performance.

-depth end of campaign reports, including recommendations to

•  Utilise data and audience insight to identify opportunities and make recommendation

to improve and enhance strategies and plans.

•  Proactively maintain excellent knowledge of emerging trends and digital fundraising

best practice.

•  Work across the organisation as the ‘Digital Lead’, advising senior managers and

project leads on the potential for digital marketing to drive growth, and ensuring digital
thinking is embedded in all strategically important projects.

•  Draw on expertise and knowledge to lead initiatives to continually strengthen and

improve the organisation’s approach to digital marketing and fundraising.

•  Maintain an up -to-date knowledge of current legislation and industry standards and
adhere to all relevant regulations and guidance including from the ICO and Fundraising
Regulator.

 Key Result Areas and Measures

•  Contribute to increasing the number of new members LCC recruits by 5% annually.
•  Contribute to the year

-on -year growth of LCC’s membership numbers.

•  Diversify LCC’s income, measurably increasing the proportion of income received

from donations vs. membership subscriptions.

Key Relationships

 - The Senior Digital Fundraising Officer is based within LCC’s Marketing &

Internal
Membership team and works closely with the Head of Marketing & Membership, Senior
Membership & CRM Officer, and Senior Marketing Communications Officer.

In addition, the role requires frequent collaborative and cross team working, especially on
major projects, and especially with LCC’s Campaigns & Community Development Team.

 - The Senior Digital Fundraising Officer is the main point of contact for LCC’s digital

External
fundraising agency and will contribute to developing the relationship with the google
analytics consultant.

They are required to identify, brief and manage relationships with suppliers including
designers, photographers, illustrators, animators and filmmakers.

Skills, Knowledge and Experience

•  Minimum of five years’ experience working in a similar digital fundraising or
marketing role(s) for other charities, membership organisations, or agencies.
•  High level of proficiency working with Meta Ads Manager, strong experience using

the platform to deliver fundraising and supporter acquisition campaigns.

•  Strong experience using email marketing platforms to build supporter journeys and

run email fundraising campaigns or appeals.

•  Knowledge of Google Ads, Google Tag Manager, Google Analytics.
•  Experience articulating compelling cases for support.
•  Experience running multi
•  Good understanding of paid search/display advertising.
•  Experience using CRM systems to run reports, analyse campaign effectiveness, and

-channel digital advertising / fundraising campaigns.

segment audiences.

•  Experience using content management systems such as WordPress and Drupal.
•  Experience commissioning creative suppliers such as graphic designers, illustrators,

animators, filmmakers.

Key Behaviours and Competences

•  Excellent analytical and numerical skills; ability to interpret and act on complex data

sets and digital campaign results.

•  Excellent copywriting skills; ability to adapt style to audience, de

-jargonise and

simplify complex language, write inclusively; make clear, concise, compelling written
cases for support.

•  Excellent written communications skills.
•  Ability to manage competing priorities and work across multiple projects

concurrently.

•  Results orientated with ability to maintain focus on meeting targets.
•  Entrepreneurial and agile in approach; ability to spot and act on opportunities as

they arise.

•  Commercially aware, naturally keeps abreast of technological change and industry

trends.