Marketing Executive
Applications are open to join our Communications team as a Marketing Executive with experience using Zoho.
Job reference: ME2601
The Marketing Executive plays a key role in delivering audience-led communications and marketing campaigns to drive engagement, attendance and impact for IfG publications, products, newsletters and events.
Working within the communications and marketing team, this role is responsible for day-to-day CRM execution, use of segmentation, delivery of accurate email and marketing communications, and helping research teams across the IfG to achieve wider audience engagement with their work.
Using Zoho CRM and guided by data and analytics reporting, the postholder will create and deliver marketing campaigns by maintaining clean data records, deploying segmentation and building tagging strategies.
This is a hands-on, junior-to-mid-level role suited to someone detail-oriented and confident in communication, with an interest in digital tools, marketing and how to use data to engage target audiences.
Your key responsibilities will include:
Build, test and send email campaigns using Zoho CRM (e.g. newsletters, targeted mailings, research releases).
Apply formatting, list selection, tagging, and unsubscribe/preference handling.
Ensure communications are aligned with house style and GDPR requirements and e-marketing regulations.
Liaise with teams across the IfG (e.g. Publications, Events, Partnerships) to support their email communications needs.
Maintain contact records in Zoho: de-duplicate, clean data, manage imports and tagging.
Apply pre-defined segments or audience logic to campaigns (e.g. by interest area or professional background).
Assist in implementing automated workflows wherever possible (e.g. triggered campaigns, journeys) designed by external specialists or senior staff.
Apply UTM tags, link tracking and campaign codes to outbound communications.
Assist with user tracking setup using Google Analytics 4 and tagging tools (e.g. Google Tag Manager), under the direction of the Head of Digital Content and external specialists.
Support embedding of tagging or audience flags across digital assets (e.g. email templates, forms).
Monitor and report on email performance using Zoho’s analytics and shared dashboards (open rates, click-throughs, unsubscribes).
For full details, including a person specification, please read the job application pack. We encourage all applicants to read the job pack before starting their application.
If you are interested in this role but are not sure you have all the skills we’re looking for, please do apply and give us the chance to consider you as a candidate.
The IfG is committed to supporting greater diversity and inclusion within our workforce, and to fostering an environment in which everyone feels welcome, supported and valued. We welcome applications from anyone who is interested in government and how to make it more effective, and particularly encourage applications from candidates who belong to groups currently underrepresented in the think-tank sector. This includes but is not limited to Black, Asian and ethnically diverse candidates, disabled candidates, and candidates from low-income backgrounds.
Salary
The salary for this role is £33,000–£40,000 per annum.
How to apply
To apply, please go to https://app.beapplied.com/apply/nqzhgoc0p6 and click on the apply button to complete your application. Your CV should be no more than three pages and provide an overview of your educational background, employment and other experience.
We encourage all applicants to read the job pack before starting their application.
Closing date
This vacancy has a provisional closing date of Sunday 12 April 2026 at 11:00pm. However, we may close the advert sooner once a suitable candidate is identified – early submission is therefore strongly recommended.
Interviews
Shortlisted candidates will be invited to an online interview, with second round interviews held shortly afterwards in person.
We will reimburse travel costs for candidates travelling in from outside London.