Head of Communications and Marketing
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Reports to: Director of Philanthropy and Communications
Direct reports: Communications Executive
Location: Hybrid: mainly at home, with monthly co-working days in London and meeting with team and external clients ad needed
Salary: £46,000 - £50,000
Hours: Full time; 37.5 hours a week. We are happy to consider requests for flexible or part time working
Contract: Permanent
We believe that experienced professionals can make exceptional teachers who shape young lives. That's why, since 2017, we've attracted, supports and championed those who make a courageous career leap into the classroom; more than 1,300 so far.
We currently have teachers in over 700 schools, teaching over 125,000 students. Our purpose is to stand beside career-change teachers as the navigate a new professional identity and bring their experiences, skills and networks to the students, subjects and schools that need them.
We are looking for driven and committed people to help us meet new goals, increase our Network and create more impact in schools.
We're looking for a strategic, creative and collaborative Head of Communications and Marketing who will shape and share the story of Now Teach, reaching and engaging our multiple audiences in support of our vision, mission and annual goals. This role blends high-level strategic planning with practical delivery and is ideal for someone who thrives in purpose-led environments.
This role comes with strategic responsibility for increasing brand awareness and driving engagement with our recruitment campaigns to brings experiences professionals into our network of teachers.
- Work with the Director of Recruitment to shape an annual attraction marketing strategy to recruit new teachers through digital channels, working with a significant budget to assess and deploy spending and creative to achieve a high return on investment. You will accountability for generating the 'expressions of interest' which come from candidates wanting to join our programme.
- Develop and grow the Now Teach brand, ensuring brand consistency throughout the team, in our day-to-day work and across all channels.
- Provide media support, including reactive responses by managing an outsourced press office to secure regular targeted media coverage in support of our strategic priorities.
- Oversee and cohere production and maintenance of key cross-organisational assets including our website, blogs, annual impact report, films, and core content.
- Lead projects from initiation through to implementation and evaluation, identifying and delivering opportunities in line with our wider plan.
- Create and monitor communications metrics and KPIs and course correct as needed.
- Product owner for our marketing automation platform (Active Campaign) leveraging this and other technology to support, scale and automate all of our marketing activities.
In this role you will work closely with a wise range of stakeholders to achieve success, including...
- The Recruitment Director and their team to shape and continually refine the marketing strategy to attract candidates to apply to Now Teach.
- the Director of Philanthropy and Communications and the CEO to develop our policy and public affairs plan including recommendations on any need for outsourced support.
- the Director of Programme and Network as they oversee communications to Now Teachers who are in our network.
- the fundraising team to ensure that communications effectively engage and steward donors to achieve income goals.
- the team working to develop our new strategic aim to grow our strategic partnerships with Multi Academy Trusts and Training Providers.
- those working to define and monitor our impact as a charity to shape and shout about Now Teach impact on an annual basis.
- Passionate about ensuring that schools and students benefit from the inspiring professional and life experience of career change teachers.
- You will be at your best when working to ambitious but achievable KPIs and making strategic decisions on the basis of evidence, including open and clickthrough rates, testing, site behaviour and visit numbers, conversions, surveys and feedback.
- You will have the ability to balance leading on strategy with hands-on problem-solving. You'll be comfortable setting priorities, making judgement calls, and giving clear directions to your direct report, while also collaborating well across departments and supporting staff in other teams to do their best work.
- We're looking for someone who can think long-term, but who also cares about the details and the day-to-day reality of getting communications right.
- Significant experience of decision-making for communications or marketing.
- Experience in a communications role devising strategies for optimal impact and reach.
- A record of accomplishment of effectively communicating about a cause deploying wide ranging communications tactics.
- Demonstratable experience of engaging multiple external audiences and leveraging internal colleagues to achieve organisational goals.
- Experience of line management and managing contractors and consultants to drive performance and impact for investment.
- Ability to work in matrix cross organisationally to maintain consistency of brand.
- Record of accomplishment of project management alongside innovative solutions.
- Significant technical experience of marketing automation platforms and other multi-channel marketing technologies.
Don’t meet every requirement?
Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every qualification. At Now Teach we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway.
Our people join and stay because they value Now Teach’s flexibility, close-knit team culture and social purpose. 32% of employees at all levels of the organisation work part time and everyone works flexibly, with time off in lieu part of our standard working practices. We are a small, collaborative and supportive team of nearly 20 people. We are non-hierarchical, and we set clear expectations and celebrate the successes of teams and individuals.
Schools and students benefit from the inspiring professional and life experience of career change teachers.
Now Teach has four core values which encompass how we work together to deliver our vision and mission: Drive impact through expertise; Focus on who matters most; Make change happen; Build connections that amplify.
Our culture and values are central to us encouraging and supporting people into teaching. Without our positive, honest, and flexible approach we wouldn't be able to adapt to meet the needs of Now Teacher. We have been named as one of Escape the City's Top 100 Employers in 2021 and 2022 and have been recognised as a Working Mums' Top Employer and at the Workings Dads Employer Awards. We have won awards for our Culture, Flexible Working and Excellence in Public Service.
As well as flexible working and a great culture, we offer a wide range of benefits including 25 days annual leave per year (plus bank holidays), an additional 3 days for Christmas closure (25th Dec-1st January), a pension scheme with a generous 11% employer contribution, enhanced parental leave policies, a rewards platform with employee discounts, access to an Employee Assistance Programme and an annual professional development budget for each employee.
Full time/part time role, flexible working patterns possible. Now Teach are supported to work flexibly at co-working spaces or at home as needed with monthly working days in London. You will be required to cover your own travel expenses to London.
Applications close on 30th April
First stage interviews will take place on 7th or 8th May online.
Second stage interviews (if appropriate) will take place on 14th May in person at a location in London.
Prospectus are supporting us in the recruitment for this role. To apply, please submit your CV in the first instance. Should your experience be suitable, Prospectus will arrange for a meeting to brief you on the role. You'll then have all the information you need to formally apply. Prospectus can advise on and support on each part of the role and hopefully your application, if you feel you meet some of the criteria but not all, we really hope you'll enquire and learn more.
Please see the link to find out more about the role here: Head of Communications and Marketing - Prospectus Recruitment Agency
We welcome all candidates to apply, regardless of age, sex/gender, disability, race, religion, sexual orientation, marital status or pregnancy/maternity. If you have any disability and require reasonable adjustment/s to any part of the process, then please contact George Cook at George.Cook@prospect-us.co.uk.
Now Teach strives to be a workplace that is diverse, equitable and inclusive where we can ALL be ourselves. We encourage applications from people of all backgrounds, ethnicities, ages, gender identities, stages of life and those with hidden or visible disabilities.
All applicants must have an existing Right to Work in the UK.
Now Teach are committed to safeguarding and promoting the welfare of children and young people. To meet this responsibility, we follow a rigorous selection process, and all successful candidates will be subject to a Basic Disclosure and Barring Service (DBS) check.