Fundraising Marketing Manager (Maternity Cover)

Comic Relief

• Closing:This role has no specific closing date.

Perks and benefits

Candidate happiness

8.54 (11364)

Job Description

Please note this is a hybrid role based on the successful candidate working at least two days a week in our London office. Remote contracts would not be considered for this role. 

​​ Comic Relief reserves the right to close the role early if a large number of applications are received.

Purpose of job:

At Comic Relief, we harness the power of entertainment and pop culture to create a just world free from poverty. And, as our Fundraising Marketing Manager, you’ll contribute to this by developing brilliant marketing strategies and fundraising toolkits for multiple fundraising campaigns.

You’ll identify ways in which we can use powerful stories and integrate our content and communications to maximize impact across difference audiences. You’ll also lead on awareness generating activity to fill the top of the funnel, and ultimately leading supporters to donations and other activations. You’ll balance data and creativity in equal measure; you’ll think strategically, act tactically and you’ll be a natural collaborator, informing and delivery to ultimately drive joyful generosity.

                                                               

Key responsibilities:

Manage the development of marketing plans to support fundraising campaign strategies and objectives that support fundraising income generation.  This may include for example working with internal and/ or external teams to create:

o Creative campaign propositions/ strategic approaches to fundraising campaigns

o Look and feel guidance

o Campaign Proposition Guidance (Songsheet), including headline messaging approaches Hero campaign assets such as advertising asset concepts or marketing photography shoots.

o Developing money buys and identifying suitable stories to enable and facilite powerful impact led storytelling.

• Work with the Senior Fundraising Marketing Manager to develop campaign and marketing activity briefs for delivery teams and external agencies.

• Specify how marketing activities for campaigns will contribute to, and help achieve, fundraising goals. Specify key channels and tactics to consider for driving awareness and moving audiences through stages of engagement towards conversion and ultimately donating, whilst also ensuring CR comms content/ activity is consistent, strategically aligned and focussed.

Work with digital fundraising experts (for example in paid media) and delivery experts (for example in content production or third parties) to implement the agreed plan and ensure that it activity is aligned and integrated. This may include

o The management of BBC Marketing Campaigns with BBC Marketing and BBC Creative

o Day to day management of campaign creative agencies.

o Working with internal or external creatives on delivering top of the funnel assets for paid media and other channels.

• Working with the corporate partnerships and new business teams to introduce creative campaign propositions to new and existing corporate partners with the goal of achieving wider integration and alignment across campaigns to achieve enhanced conversion and income generation.

• Overseeing the communications calendar and supporting integration and alignment of communications

• Playing an active part in the success of our fundraising and engagement strategy by contributing to the development of team wide annual plans and budgets, using learnings and insight to make recommendations to facilitate growth

• Proactively participating in and leading aspects of wider team planning activities.

• Keeping abreast of the fundraising marketplace and wider legislative and regulatory landscape to ensure Comic Relief’s fundraising campaigns and activities are compliant

• Playing an active role in the Fundraising Team championing inclusivity and diversity in order to drive high performance and an action-oriented culture

• Undertaking and managing ad-hoc duties as needed, ensuring alignment with the scope and responsibilities of the role

• This role may develop to include line management responsibilities and duties as the portfolio expands in the future. Postholders may be expected to take on line management responsibilities when required.

Person specification

Essential criteria

• Strategic marketing planning:

o Knowledge of fundraising campaigns, fundraising tactics, and fundraising channels, especially digital channels.

o Experience of planning marketing activity or projects for campaigns that drive audiences to take action (creative, headline messaging, hero assets etc.)

o Experience of marketing/fundraising planning and tracking, including setting and monitoring performance KPIs and metrics across online and offline channels.

o Ability to analyse complex data to identify actionable insight to produce clear plans, briefs and effective marketing plans

o Experience working across online and offline channels

o Experience of creating campaign alignment, integration and channel alignment to help optimise campaigns.

• Stakeholder management:

o Experience of working collaboratively with a range of team members, including audience strategists, media buyers, PR experts, content specialists, channel experts and creative leads

o Experience of managing external parties such as creative agencies and broadcast partner marketing teams as well as working collaboratively with corporate partners.

o Experience working and influencing across multiple teams and functions to achieve a common goal.

• Knowledge and experience in developing and rolling out activity specific activations as part of a wider integrated campaigns, actively opportunity spotting; championing collaboration and adapting in response to wider factors.

• A creative self-starter with proven ability to work independently, managing own work plan to deliver against goals and objectives.

• Excellent project manager, able to demonstrate effective use of tools, processes and ways of working to deliver projects to plan.

• Effective relationship builder with strong stakeholder management and communication skills, and the ability to adapt to different styles and ways of working.

• Excellent oral, written communication, attention to detail, and presentation skills with the ability to inspire and influence stakeholders.

• Ability to understand risks, issues and dependencies within a project / campaign and to use this information to inform decision making in a timely and accurate way

Desirable criteria

• Experience of fundraising for both international and national charity causes

• Accredited fundraising or marketing qualification

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Comic Relief we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Why work at Comic Relief 

There are lots of good reasons to join us at Comic Relief. You can read more about our employee benefits, such as our commitment to flexible and hybrid working. We ask staff to come to the office twice a week, normally on agreed team days, so that we can do all those things that are difficult to do online. Our office is based in Whitechapel, London, There are lots of opportunities to develop your skills and experience at Comic Relief, including opportunities to become a Mental Health First Aider or to participate in our Employee Network Groups that focus on making Comic Relief a more inclusive place to work 

Disability Confident employer 

As part of the Disability Confident scheme, we take positive action by providing first-round interviews to candidates who have a registered disability, provided they meet the minimum criteria for the role, as demonstrated on their CV or application scores. We ask that candidates that wish to be considered for this scheme email Recruitment@comicrelief.com to discuss further. Please do not email CV's/cover letters.

Removing bias from the hiring process

Removing bias from the hiring process

• Your application will be anonymously reviewed by our hiring team to ensure fairness
• You’ll need a CV/résumé, but it’ll only be considered if you score well on the anonymous review