Marketing Officer

Green Lane Masjid & Community Centre

PERMANENT: Full-time, 37.5 hours per week

REPORTS TO: Head of Fundraising and Marketing

SALARY: £23,850.00 - £25,000.00 (dependent upon experience)

LOCATION: Green Lane Masjid and Community Centre.

BACKGROUND TO GLMCC:

Green Lane Masjid and Community Centre is a leading UK mosque situated in the heart of Birmingham serving
the community since 1979. Operating from its award-winning grade II listed Victorian building, GLMCC fulfils its
mission of inspiring, educating and serving through its educational college, outreach work, welfare services,
youth work, international humanitarian wing, as well as its fully functional mosque which is attended by thousands
every week.

1.  PURPOSE OF THE ROLE:

The Marketing Officer will play a pivotal role in driving the marketing strategies of Green Lane
Masjid, working closely with the Head of Fundraising and Marketing to implement innovative
campaigns that raise brand awareness and promote initiatives. This role oversees marketing
channels, creates compelling materials, conducts research, and organises events to enhance
brand presence locally and globally, effectively engaging our target audiences.

2.  MAIN RESPONSIBILITIES FOR THE ROLE

•  Manage and update marketing channels (social media channels, website, GLM App) daily.

•  Develop and oversee email marketing campaigns using email marketing automation tools.

•  Coordinate the creation of media assets with graphic designers and videographers.

•

•

•

Supporting internal departments to drive their marketing strategies and increase brand
awareness through various means.

Plan and execute comprehensive marketing campaigns across various media, including
social media and print.

Liaise with stakeholders and vendors to optimise marketing efforts.

•  Monitor, analyse, and report on the effectiveness of marketing campaign.

•

Prepare and distribute marketing materials and content.

3.  PERSON  SPECIFICATION  (EXPERIENCE,  ATTRIBUTES,  QUALIFICATIONS)

CRITERIA

QUALIFICATIONS:
1.

Educated to degree level or equivalent relevant experience

ESSENTIAL/
DESIRABLE

ESSENTIAL

DESIRABLE

ESSENTIAL

Bachelor’s degree in marketing, business administration, or related field

ESSENTIAL

2.

3.

Valid UK Driving License

EXPERIENCE:
4.

Solid knowledge of marketing techniques and principles, with a keen understanding
of the Muslim community's dynamics.

5.

6.

7.

8.

9.

10.

Proficiency in market research techniques, statistical analysis, and data

ESSENTIAL

interpretation.

Excellent proficiency in MS Office and marketing software, such as CRM platforms.  ESSENTIAL

Thorough understanding of social media platforms and web analytics.

ESSENTIAL

Exceptional organisational and multitasking skills, with the ability to prioritise tasks
effectively.
Outstanding communication and interpersonal abilities, with a customer-oriented
approach.
Excellent collaboration skills, with the ability to work effectively with cross-
functional teams

ESSENTIAL

ESSENTIAL

ESSENTIAL

11.  Creativity and commercial awareness to develop innovative marketing campaigns.  ESSENTIAL

12.

A collaborative team player with a passion for contributing to our  mission.

ESSENTIAL

13.

Excellent planning and organisational skills

14.

Ability to work independently and collaboratively

15.

Ability to work in various environments to maintain relationships

16.

Experience of working in the UK Islamic charity sector

17.

Excellent interpersonal and communication skills

SKILLS AND ATTRIBUTES:
18.

Strong Islamic character and values.

ESSENTIAL

ESSENTIAL

ESSENTIAL

DESIRABLE

ESSENTIAL

ESSENTIAL

19.

Professional and polite under all circumstances, adhering to Islamic principles.

ESSENTIAL

20.  Commitment to the aims and objectives of GLMCC.

ESSENTIAL

21.

Excellent communication skills in English (written and verbal).

ESSENTIAL

22.

Able to manage a demanding workload and work within tight deadlines.

ESSENTIAL

23.

IT literate and competent in using MS Office packages (Excel, PowerPoint,
Outlook).

ESSENTIAL

4.  BENEFITS

•  Enjoy 28 days of annual leave, inclusive of public holidays.
•  Additional days off for Eid.
•  Discounts on GLM educational courses.
•  Free Madrasah places for your children.
•  Additional leave for Hajj or exceptional circumstances
•  Continuous professional development tailored to your role
•  Conducive working religious environment.
•  Shariah-compliant pension offered.
•  Bright Exchange discounts available.
•  Volunteering options for employees.

DISCLAIMER:

This job description is only a summary of the typical functions of the job, it is not an exhaustive or
comprehensive list of all possible job responsibilities, tasks, and duties. Due to the nature of the
role, the responsibilities, tasks, and duties of the jobholder might differ from those outlined in the
job description. Other duties, as assigned, might be part of the job. Ultimately, all post holders at
Green Lane Masjid and Community Centre are expected to be working to the best of their abilities
seeking the pleasure of Allah (SWT).

The application deadline for this role is Friday 17th October 2025.

To apply, please email your CV and cover letter to HR@greenlanemasjid.org