barnsleycivic.co.uk

MARKETING OFFICER

INFORMATION PACK

WELCOME

ABOUT US

Thank you so much for your interest in Barnsley Civic
and the role as Marketing Officer.

We are a future-focused, contemporary arts centre
positioned in the heart of Barnsley town centre.

Barnsley Civic is a regionally significant,
contemporary arts centre in the heart of Barnsley
town centre. With ambitious new leadership in place,
and a growing cultural programme, this is a brilliant
time to join our dynamic team.

We are a passionate and creative bunch. We believe
in our shared cultural & social aims, and work hard
together to deliver on them. Our collaborative team-
led approach gives everyone a chance to shape what
we do and how we do it.

In late 2024 we reopened our Eldon St entrance
after more than 26 years, as part of a £2.5 million
redevelopment project. As we prepare for our 150-
year anniversary in 2027-28, further capital investment
will unlock more of our unique building, and we will
be developing a wider and more diverse cultural
programme; both inside and outside our historic walls.

In these challenging times, we are constantly seeking
out new opportunities and new partnerships. The
diversification of income streams goes hand-in-hand
with an expansion of cultural ambition. Our optimistic
vision for the future is that Barnsley Civic will play an
ever-increasing role in the cultural and civic life of
South Yorkshire, and the wider regional & national
cultural landscape.

If you are looking for a new challenge, are ambitious
for your own career, and want to be part of a positive
& hopeful staff team, then please consider applying
for this role. We look forward to hearing from you.

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Barnsley Civic is a large and diverse arts & cultural
centre. Our 150-year old building is Grade II listed.
Across four floors, and over 50,000 square feet,
our public spaces include an adaptable 400-
seat assembly theatre, a 50-seat studio theatre,
three large development spaces, contemporary
exhibition spaces, a classes studio, bars and
catering spaces, and a welcoming community
space in our newly reopened frontage. Alongside
these public rooms, the building also holds a
range of different office spaces occupied by
resident companies and artists.

As a receiving house we programme a rich variety
of performance and visual arts, welcoming
national and regional tours and touring art
exhibitions. We host a broad mix of theatre, dance,
family shows, gigs, comedy and entertainment.
Alongside external programming, we are
expanding our in-house production capacity,
with both solo and co-produced projects in
development. Like all mixed-use arts buildings
we also support a range of private hire events to
cross-subsidise our artistic programme.

Both within our building and beyond, our in-
house engagement team works with a wide
range of community partners and educational
institutions to bring creative activities to Barnsley
communities. Core activities include Cross the
Sky, a theatre company working with learning-
disabled adults. We also deliver a growing
heritage engagement programme, with support
from partners like Historic England. A productive
partnership with local and regional government
provides the additional resources needed to help
us maximise the impact and reach of our creative
engagement and cultural programme.

As an Arts Council England National Portfolio
Organisation we are focused on supporting the
development of the local and regional cultural
ecosystem. Our artist support and development
activity includes a diverse studio theatre
programme of new works, and the provision of
creation space for both visual and performing
artists. As the most significant ACE-funded
cultural building in our area, we host many
associate and resident artists and companies,
and act as a meeting place for the whole regional
cultural sector.

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A BIT ABOUT BARNSLEY

     MARKETING OFFICER

Barnsley is a welcoming, thriving, and vibrant location
and is fast becoming one of Yorkshire’s most exciting
places to live, work visit and explore.

JOB DESCRIPTION

The main focus of the role is to carry out the day to day marketing activity to promote
Barnsley Civic’s shows, exhibitions, venue hires and  learning & engagement programme
under the guidance of the Head of Communications.

Diversity

Barnsley Civic welcomes applications from everyone regardless of age, gender, ethnicity, sexual
orientation, faith, socio-economic background or disability. All appointments are made on
merit, following a fair and transparent process. The organisation employs positive action where
appropriate to ensure our staff team better reflects our audiences and communities.

Living in Barnsley gives you the best of what
South Yorkshire has to offer - bustling towns
surrounded by incredible outdoor space, it’s
minutes from the M1 and has superb transport
links (train/ bus/ road).

Sitting on the northeast edge of the Peak District
National Park, Barnsley is perfect if you enjoy
getting out and about.

With picturesque countryside, beautiful parks and
gardens (Yorkshire Sculpture Park), stately homes,
industrial heritage, nature reserves, the Trans
Pennine Trail, galleries, a wealth of public art, and
bustling historic markets, right on the doorstep, it
has plenty to offer.

There are some fantastic places to set up a home.
Like most of South Yorkshire, Barnsley is best
known for its rugged stone-built terraced homes
but the most popular properties in the area are
three-bedroom semi-detached homes - outlining
Barnsley’s appeal to families.

And with new developments springing up, the
town also offers its fair share of newer houses,
as well as town centre apartments close to the
station for commuters.

Barnsley town centre recently underwent a £220M
transformation, bringing a brand-new retail and
leisure complex, The Glass Works and a great
day, evening and night-time offer. This is driving
footfall and business and attracting visitors from
across the region.

The town centre is also home to The Seam
development, Barnsley’s Digital Campus. An urban
village will transform the two Digital Media Centres
and the Barnsley College Sci-Tech Digital Hub and
will be a testbed for innovative ideas, supporting
the Barnsley economy to grow, with digital and
smart tech at the heart of it.

Across the borough, investment continues, with
several major schemes underway and more in the
pipeline.

Organisational
Structure

CEO & AD

GENERAL
MANAGER

HEAD OF
PROGRAMME

HEAD OF
COMMUNICATIONS

HEAD OF
OPERATIONS

FINANCE
ADMINISTRATOR

EXHIBITIONS
CURATOR

MARKETING
OFFICER

FRONT OF HOUSE
 MANAGER

FRONT OF HOUSE
 MANAGER

COMMUNITY &
OUTREACH
MANAGER

COMMUNITY &
OUTREACH
OFFICER

TECHNICAL
MANAGER

BOOKINGS
ADMINISTRATOR

TECHNICIAN

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     MARKETING OFFICER

     AREAS OF RESPONSIBILITY

Social media

•

•

 Content creation and scheduling of posts across Facebook, Instagram, LinkedIn and
TikTok.

 Deliver campaigns to promote shows, exhibitions, venue hires and our learning &
engagement programme.

Website

•  Upload and update news items, events and images.

•  Support website development.

•  Manage paid advertising across social media channels for target audiences.

Audience Development and Direct Marketing

•  Liaise with external promoters on contra advertising deals.

•  Deliver direct marketing activity.

•  Compile reports on engagement and reach.

•  Monitor social media messages and comments.

Email marketing

•  Support audience development strategy and learning & engagement programme.

General

•  Support the Box Office team with general admin of the ticketing system.

•  Draft, design and schedule email newsletters and seasonal launches.

•  Task management of additional marketing activity carried out by wider team.

•  Keep all personal marketing expenditure recorded and up to date.

•  Coordinate event listings on external listings sites and social media groups.

•  Any other duties and tasks as appropriate to the role and identified by line manager.

•  Use audience segmentation to target campaigns.

•  Monitor open, click-through rates and sales generated.

Promotion within the venue

•  Manage physical posters and displays around the venue.

•  Programme venue digital display screens.

•  Liaise with promoters on production and delivery of physical marketing assets.

Print and design

•

 Produce, design and order short run flyers, booklets, signage and posters using
templates and Barnsley Civic brand assets.

•  Design digital assets for display screens and social media.

•  Provide copy and images for seasonal programmes.

•  Manage local print distribution.

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     MARKETING OFFICER

     SKILLS, EXPERTISE AND EXPERIENCE

Essential:

•  Experience of working within a marketing team.

•  Excellent copy writing and communications skills.

•

 Experience of tailoring communications to reach specific audiences across different
platforms.

•  Experience of managing or running social media channels.

•  Experience of designing digital and print assets using software such as Canva

•  Experience of creating and editing video content for social media.

•  Experience of using email marketing software.

•  Ability to organise workload, prioritise tasks and meet deadlines.

•  Ability to work collaboratively as part of a wider team.

•  High level of attention to detail.

Desirable (but not required):

•  Experience of working in a cultural or heritage organisation.

•  Experience of using data to inform marketing practices.

•  Experience of using Adobe design packages (Photoshop, Indesign).

•  Knowledge or experience of using a commercial ticketing systems.

•  A knowledge of WordPress.

•  A knowledge of Barnsley and the wider South Yorkshire region.

Distances
from Barnsley
20mins
Sheffield
Leeds
25mins
Manchester  70mins

Barnsley

IMPORTANT INFORMATION

LOCATION
Barnsley Civic
Eldon Street
Barnsley
South Yorkshire
S70 2JL

EQUALITY
Barnsley Civic passionately believes
in equality of opportunity and is firmly
committed to encouraging equality, diversity,
and inclusion throughout the cultural sector.
We encourage applications from every part of
society and will strive to make any necessary
adjustments for the successful candidate and
interviewees.

Reasonable expenses can be paid for travel or
access requirements.

Terms and Conditions:

Salary:   £26-28K PA (dependent on experience)

Hours:

Full time (35 hours per week)

Holidays:  26 days plus public holidays

Applications:

If you’re interested in the position, please send your CV
and a cover letter detailing how your experience and skills
match the above job description to Ralph Parmar, Head of
Communications, ralphparmar@barnsleycivic.co.uk.

Applications will close at 9am on 20th October 2025.
Interviews will provisionally be held on 27th October 2025.

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