AIRTATTOO.COM HEAD OF COMMERCIAL CANDIDATE BRIEF INDEX About Us Airshow by Numbers Opportunity – Head of Commercial Responsibilities Competencies How to Apply Pg 5 Pg 6 Pg 9 Pg 10 Pg 12 Pg 14 2 | AIRTATTOO.COM AIRTATTOO.COM | 3 AIRTATTOO.COM | 3 ABOUT US The Royal International Air Tattoo (RIAT) has been running for over International delegations use RIAT as a platform for diplomacy and 50 years and is staged in support of the Royal Air Force Charitable strategy, whilst corporate attendees, including defence primes, Trust. The Royal Air Force Charitable Trust’s vision is to ignite the leverage the event as an opportunity to support their nations’ air passion for aviation and space, and inspire young minds upwards. force and enhance their international visibility. With 71 air force Empowering them with the knowledge, skills, inclusive opportunities and government delegations, and representation from 52 industry and experiences to aspire and pursue a rewarding and innovative leaders, RIAT plays a key role in developing vital diplomatic and trade career in the field of aerospace. relationships. The Royal International Air Tattoo is more than just an airshow. It is a three-day event that will overwhelm your senses. From the roar of jet engines ripping through the air to the cheer of the crowd line – it’s an experience like no other. Experience sights, smells and sounds that will leave your heart racing and raise the hairs on the back of your neck as aircraft and nations descend on RAF Fairford for a festival of flight. Beyond the public airshow, RIAT is an event which focuses on progressing strategy partnership with, and investing in, the RAF and UK defence, providing dedicated time in the annual calendar to advance these relationships. Three-day event (plus three arrival and departure days) Held at RAF Fairford, in the glorious Cotswolds Over 175,000 visitors 29,000 upgrade enclosure customers Unrivalled networking opportunities for the military, areospace and defence sectors 224 aircraft, representing 27 nations Over 18 hours of incredible flying displays 4 | AIRTATTOO.COM 4 | AIRTATTOO.COM AIRTATTOO.COM | 5 AIRSHOW BY NUMBERS 9,300 Corporate guests 52 Global commercial partners 71 Senior government delegations 56% Visitors attend with families 9.5 Hours, average time spent at the airshow 200+ Media reps attending each day incl. BBC, ITV & Sky 130,000 Followers on Instagram 182,000 Followers on Facebook 20,500 Followers on YouTube Excellence is difficult to achieve, and even harder to sustain and then enhance. 73,000 Followers on X 41,000 Followers on TikTok 58,000 E-newsletter subscribers That you are doing this, and therefore allowing the Group to deliver on its objectives of promoting the RAF and inspiring young people, is simply exceptional and we are most grateful. AIR MARSHAL PHIL OSBORN CBE FRAES CHAIR OF THE ROYAL AIR FORCE CHARITABLE TRUST 6 | AIRTATTOO.COM AIRTATTOO.COM | 7 AIRTATTOO.COM | 7 OPPORTUNITY HEAD OF COMMERCIAL The Head of Commercial will be the driving force behind delivering an as a convening power amongst the most influential figures in the world exceptional experience for corporate, military and govement visitors to of defence aviation, including the Ministry of Defence (MOD), Royal Air the Royal International Air Tattoo. With relevant experience in premium Force (RAF), United States Air Force (USAF) and NATO, the successful events, they will possess the vision and determination to retain and develop candidate will be instrumental in shaping the strategic success in the the Company’s reputation as the premier, and unique networking and years ahead. They will manage, and generate new corporate partners and engagement event that it has become. sponsors, pursue opportunities with corporate partners to demonstrate the advancements in sustainable aviation, and increase participation to As a member of the senior leadership team, reporting directly to the CEO, showcase the cutting-edge of sustainable technology and the people behind it. Gavin Gager, this role will lead a passionate and dedicated team responsible for delivering a suite of world-renowned, first-class events and experiences Making sure that our iconic airshow is a success every year is at the core of to our commercial customers, their guests, and the most senior members of this role. This opportunity is for someone who wants to take our airshow international defence forces. This visionary leader will have a proven track to the next level. You should be ready to propel the show and our parent record of building exceptional business relationships, founded on integrity, charity, the Royal Air Force Charitable Trust, into the limelight faster and to excellence, and trust. new audiences to enable our profile to stand out as we think it should, and enabling the Trust to use the funds we generate to inspire young people to Joining the Company at a pivotal time, as the organisation embarks on fulfil their potential in air, space and technology. an ambitious 10-year business vision, building on a renowned reputation 8 | AIRTATTOO.COM 8 | AIRTATTOO.COM AIRTATTOO.COM | 9 RESPONSIBILITIES Serve as a contributing member of the senior leadership team and support To manage and develop senior strategic stakeholder relationships within the the delivery of its purpose. Actively contribute and participate in thorough RAF, wider MoD, specialist membership organisations and other significant business planning, policy development, and implementation. Lead, direct Company supporters and manage the Commercial Department to achieve the Group’s expected To ensure corporate clients derive maximum benefit at the events through outputs carefully considered seating planning and meeting management Lead by example, and collaborate with all colleagues to drive, innovate and Lead, oversee and support the research, development and delivery of the continuously improve its events and activities hospitality offering for all corporate clients Develop and implement the vision and strategies that support the Oversee and sanction all department revenue generation and expenditure in corporate partnerships and guest experience across the event accordance with the Company’s procurement and sales policies, including the Lead the development, implementation and delivery of commercial preparation of budgets and targets, the provision of accurate forecasting and strategies and plans to generate corporate revenue and deliver optimum the management of comprehensive tender processes profit margins Oversee department activity to ensure that all HSE and CDM regulations are Be accountable for, and manage where required, the delivery of all implemented, compliant and co-ordinated with the operations teams. sponsorship packages and activities Prepare and present accurate and high quality reports, presentations and Lead, oversee and support the planning, delivery and management of first- briefings for the Board and external stakeholders as required class corporate events Ensure the Commercial Department is adequately resourced in both Lead, direct and support the guest management operation to include the permanent and fixed term personnel to deliver its outputs including the setting and managing of policies and the delivery of networking activities recruitment, personal development and performance management of the team and visit programmes for guests and clients 10 | AIRTATTOO.COM AIRTATTOO.COM | 11 AIRTATTOO.COM | 11 COMPETENCIES Education: Knowledge: • Degree level educated or equivalent Account and stakeholder management • Significant and proven track record in a senior Military and diplomatic procedures management position Contractual and financial management • Commercial experience in the scoping, planning and IT applications and database management delivery of a premium, large-scale national event • Extensive experience of working with the military and defence community Skills: Leadership and motivation Ability to work under pressure and to tight deadlines Excellent attention to detail, organisation and project planning Excellent communication skills with the ability to converse at all levels Relationship management Excellent sales, negotiating and networking IT literate Excellent writing skills 12 | AIRTATTOO.COM Qualities: People focussed leader Enthusiastic, confident and well-presented Team player Results oriented Commitment to excellence Ambition and pride Customer service oriented Training Requirements : See Department Training Matrix AIRTATTOO.COM | 13 AIRTATTOO.COM | 13 HOW TO APPLY In order to apply, please submit a comprehensive CV along with a covering letter which sets out your interests in the role and encapsulates the aspects of your experience. Direct applications to: Trish.williams@tfconnect.global PERSONAL DATA: In line with GDPR, we ask that you do NOT send us any information that can identify children or any of your Sensitive Personal Data (racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, data concerning health or sexual orientation in your CV and application documentation. 14 | AIRTATTOO.COM AIRTATTOO.COM AIRTATTOO.COM | 15 AIRTATTOO.COM | 15