Performance Analyst (Website)
Do you have a passion for using data to create exceptional online experiences?
We’re looking for a Performance Analyst (Website) to help optimise Dogs Trust’s digital platforms, driving engagement, conversions, and impact. You’ll analyse website and SEO data, uncover opportunities for improvement, and work closely with our Digital Product Team to deliver data-driven enhancements that support our mission to help dogs everywhere.
About the role:
As a Performance Analyst (Website) you will:
- Monitor and analyse website performance using analytics and UX tools to identify trends and opportunities for optimisation.
- Develop clear dashboards and reports to communicate key insights and automate delivery of core website metrics.
- Collaborate with Product Managers to inform user journey improvements, CRO testing, and SEO strategy.
- Provide data-driven recommendations to enhance content, engagement, and conversion across digital platforms.
- Ensure tracking accuracy and compliance through effective use of Google Tag Manager and best-practice implementation.
Could this be you?
You’ll bring proven experience in web analytics and website performance, with a strong track record of using data to enhance user experience and drive measurable results. Skilled in SEO tools, UX optimisation, and CRO testing, you can translate complex insights into clear, actionable recommendations. With strong analytical and communication skills, and a passion for evidence-based decision making, you’ll help ensure every Dogs Trust digital experience is user-focused, engaging, and effective.
About the Team:
The Marketing & Communications team plays a critical role in building the Dogs Trust brand and driving engagement with its mission to help the dogs who need us most. The Digital Team is responsible for developing and maintaining Dogs Trust's digital presence, including its website. Within the Digital Team, the Digital Product Team focuses on optimising the user experience across our website by optimising our current website and developing new digital products and services.
About Dogs Trust
We love dogs. That’s why we do whatever we can to make sure every four-legged friend gets the love they deserve. We’ll never put a healthy dog down, so our work is focused on helping dogs in need, supporting owners every step of the walk, and creating a better world for dogs in the future. It’s what we’ve been doing since 1891 and how we’ve grown to become the UK’s leading dog charity, helping 12,000 loyal friends find their forever homes every year.
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To apply for this position please click the APPLY NOW button. Our application process requires you submit a personal statement explaining your interest and suitability for the role.
Dogs are incredibly diverse, much like the humans that love them! At Dogs Trust we value diversity, and we're committed to fostering an inclusive culture. We actively encourage applications from people of all backgrounds, abilities, and cultures and believe that a diverse workforce helps us to achieve our mission. Our colleague networks give our people a voice, acting as vehicles for real and meaningful change within Dogs Trust. We truly want to see every candidate shine throughout the entire job application process, interview stages, and during their time with us. If there's anything on your mind or any adjustments you may need, don't hesitate to reach out to us. Feel free to send us an email at
jobs@dogstrust.org.uk. We're here to support you every step of the way.