Head of Marketing, PR and Communications

Head of Marketing

• Oxford/Aylesbury Office or Lincolnshire Head Office - Hybrid working.
• Permanent Role.
• Salary: £70,000 to £75,000 per annum, depending on experience plus £6k car allowance.

About the role

We are seeking a dynamic Head of Marketing to lead enquiry generation and brand development for one of the UK’s largest not-for-profit care providers. Reporting to the Sales & Marketing Director, you will be accountable for delivering marketing strategies that directly drive occupancy growth across our 70+ care homes and specialist services.

This is ahands-on leadership role, combining strategic vision with practical delivery. You will manage a high-performing team of Regional Marketing Managers, a Senior Digital Marketing Manager, and a Senior Graphic Designer, ensuring that every initiative translates into measurable enquiries, admissions, and long-term brand strength.

Key responsibilities

• Enquiry generation:Own national enquiry targets, ensuring activity converts into sustained occupancy and admissions.
• Local impact:Oversee tailored regional marketing plans, stepping in when needed to keep momentum.
• Digital growth:Optimise paid search, social campaigns, and website performance to deliver sector-leading cost per enquiry (CPE) and cost per admission (CPA).
• Data-driven decisions:Use CRM insights to direct spend and activity where they achieve the greatest results.
• Brand leadership:Act as brand guardian, maintaining a consistent, values-driven identity while ensuring annual brand reviews keep us competitive.
• Collaboration:Work with Operations, Sales, Finance, and People teams to align marketing with service delivery, pricing models, and employee value proposition.
• Team leadership:Build, coach, and inspire a motivated team with clear objectives, SOPs, and opportunities for progression.

About you

You will be an experienced senior marketing professional with a proven track record in leading strategies that deliver tangible growth. Ideally, you bring expertise from health and social care, healthcare, or housing, with strong transferable skills.

Essential skills and experience:

• Significant senior marketing leadership, ideally as a Head of Marketing or Senior Marketing Manager for several years in post.
• Demonstrated success in enquiry generation to facilitate occupancy growth.
• Strong understanding of the marketing mix (Product, Price, Place, Promotion) and digital channels (goal completions).
• Strong evidence of data-driven marketing decisions, optimising CRM systems, ROI delivery, and budget management.
• Experience managing multi-site teams, with a collaborative and supportive leadership style.
• Excellent brand management and stakeholder influencing skills.

Desirable:

• CIM or equivalent professional qualification.
• Experience with private-pay care markets and/or local authority funding.
• Familiarity with intranet or digital engagement platforms.

About our Benefits

We operate a hybrid working policy where you must spend a minimum of 2-3 days in the office or one of our care homes and the remaining time can be worked from home. As a key member of the Marketing and Communications team, you can expect benefits such as:

• Contributary company pension scheme
• Life assurance
• 25 days’ holiday + Bank Holidays
• Free parking
• ‘My Rewards’ scheme and Blue Light Card giving you discount on shopping, holidays, cinema, dining, days out and much more

#HO