Head of Marketing, Admissions & Communications

Role Profile for Applicants

Make your wayto Maltman’s.Closing Date
12.00pm, Monday 6 October 2025

Interviews
Shortlisted  candidates  will  be
commencing 13 October 2025

Start Date
January 2026

invited  to

interview  week

We reserve the right to interview and appoint at any point during
the recruitment process so early applications are encouraged.

Key Dates.Welcome  to  Maltman’s  Green,  an  independent  prep  school  for  girls  aged  2-11.  We  are  a  future-ready,  forward  thinking  and
aspirational school. Our charming, wisteria clad façade belies the expansive, modern school one finds within, where a traditional
approach meets with innovative thinking in an inspirational learning environment.

The  School  is  bursting  with  facilities,  providing  ample  opportunity  for  girls  to  unlock  talents  and  find  their  passions.  An
exceptional sports provision is bolstered by an impressive indoor, 6-lane, 25-metre swimming pool, floodlit sports courts and a
gym; we have a specialist music suite, science laboratory, art suite, IT suite and a fully equipped performance hall; the bright,
spacious  classrooms  all  have  digital  whiteboards;  and  the  beautiful,  extensive  grounds  open  up  opportunities  for  Woodland
School, nature watching, pond dipping, gardening and more. There is a full-time matron, two libraries and a dining hall serving
breakfast, lunch, dinner and snacks.

Combined with these facilities, is our first-class attitude to learning. For over 100 years, Maltman’s Green has been preparing
girls  for  the  modern  world  through  a  relevant,  adaptable  and  innovative  approach,  with  an  understanding  that  children  thrive
when they are happy, inspired and motivated.  At Maltman’s there are no limits to learning, and instead
we  believe  that  girls  need  to  face  challenges  and  take  risks  every  day.  We  also  ensure  our  pupils  are  not  held  back  and  this
unique,  personalised  learning  style  gives  each  girl  the  support  and  encouragement  needed  to  work  towards  individual  goals.
Forming the foundation of the girls’ academic achievements are the six Maltman’s Mindsets, which we believe are crucial for life
beyond school – perseverance, collaboration, empathy, independence, respect and reflection.

Our aim is for every girl to reach her potential and we are proud of their achievements. Our girls progress to some of the best
schools in the county, both grammar and independent. For the past 4 consecutive years over 80% of girls who sat the Bucks
Secondary  Transfer  Test  gained  entry  for  grammar  school.  Around  a  third  to  a  half  of  the  girls  each  year  move  into  leading
independent senior schools including Cheltenham Ladies College, Downe House, Berkhamsted School, Wycombe Abbey and the
Royal Masonic.

An Introduction toMaltman’s GreenPurpose

The  Head  of  Marketing,  Admissions  and  Communications  will  be  primarily  responsible
for  the  day  to  day  management  and  control  of  the  marketing,  admissions  and
communications of the school.

Key Accountabilities

1. Marketing Responsibilities

Have  overall  responsibility  for  the  School  Marketing  and  Admissions  strategy  and
costed plan that is aligned with the School’s overall strategic direction
Act  as  a  source  of  advice  and  support  to  staff  in  the  drafting  and  sharing  of
communications as required

Monitor and report on trends and developments in the independent school sector
In  conjunction  with  the  Registrar,  be  a  brand  ambassador  who  understands  the
School’s particular value proposition, appreciating individual parent and pupil needs in
order to sell the School effectively to prospective families
Build a strong and positive relationship with the staff body, pupils and parents and be
actively involved in the community life of the School
Attend Senior Leadership Team meetings when requested
Prepare  reports  for  governors  and  attend  the  termly  Governor  Marketing  Sub-
committee meetings
Oversee from time-to-time specific marketing related projects
Support the Head in preparing the termly report to Governors on marketing initiatives
and strategy
Line manage the Marketing Assistant

2. Admissions

Line manage the Registrar to monitor admissions activity and new pupil registrations
and admissions to the School
Implement  customer  relationship  management  (CRM)  software  to  streamline  the
registration process

The Role: Head of Marketing,Admissions & CommunicationsKey Accountabilities continued...

Ensure all admissions materials are prepared for prospective pupil events. converting
enquiries into firm applications, helping to drive new enrolments to the School
Oversee  the  implementation  of  the  Marketing  and  Admissions  strategy  –  including
advertising,  events  management,  branding,  digital  marketing,  the  School  Prospectus
and PR
Manage the digital marketing strategy of the School
Provide  up  to  date  marketing  and  admissions-based  information  on  competitor
schools including fees, prospectus and open day events
Compile  regular  updates  and  reports  on  marketing  and  admissions  activities  taking
place

3. Communications

target  groups  and  create,  manage  and

Identify  key
implement  an  annual
communications  and  engagement  plan  to  raise  the  profile  of  the  School  to  these
groups

Build  relationships  and  partnerships  with  external  organisations  including  but  not
limited  to  nurseries,  feeder  schools,  estate  and  relocation  agents,  midwives,
childminders, bump and baby businesses, promoting a culture of excellence in internal
and external customer relations
Create and manage events to minimise any internal churn, such as at key transitions
points, and elevate and have active involvement with the School’s established events,
such  as  Sports  Day,  capturing  photos  and  videos  to  be  promoted  through  various
platforms to promote the vision and ethos of the School
Direct  and
communications
Maintain all aspects of the website on a day-to-day basis
Oversee the planning and organisation of Open Days and Pupil Recruitment events
Liaise with the Friends of Maltman’s Green (FOMG) regarding parent events and their
organisation
Liaise with and support the Year 6 reps with the compilation of the Year 6 yearbook
Oversee the relevant marketing-based communications with prospective and existing
parents  both  print  based  and  digital,  including  but  not  limited  to  Parent  Handbooks,
weekly menus, school newsletters, the weekly Bulletin and pre-prep learning updates

implement  website  development  activities  and  other  digital

Key Accountabilities continued...

4. Other duties

Identify  and  enter  the  School  into  national  awards  such  as  ISOTY,  Muddy  Stilettos,
Education Choices and Tatler
Identify  relevant  community-based  initiatives  in  which  the  school  can  play  a  relevant
part,  to  support  awareness  and  positive  brand  perception  and  take  an  active  lead  in
organising and attending these initiative events
Act  as  a  source  of  advice  and  support  to  the  SLT,  teachers  and  support  staff  in  the
drafting and sharing of communications as required
Adhere to the aesthetics of the School in planning and designing key areas across the
School site
Collaborate  with  the  Bursar  to  promote  commercial  opportunities  across  the  School
site
Produce recruitment brochures
Conduct  surveys  to  parents,  pupils  and  staff  and  interpret  the  data  for  SLT  and
Governors

· Be willing to undertake training to carry out the requirements of the role effectively
· Engage fully and positively in the school appraisal and performance programme
·  Forge  networks  and  links  with  professional  bodies  relating  to  marketing  and
admissions in the independent education sector
· From time to time provide cover for the front office

Applicant Specification

Qualifications

Educated to at least A’ level standard

ESSENTIAL

Skills

Excellent communication
skills and written English ·
Strong IT skills including use
of Adobe packages (InDesign,
Photoshop, Illustrator,
Acrobat and Premiere Pro)
Website content
management

Design and production of
engaging content across a
range of social media
platforms
The ability to establish a
strong rapport with adults
and children alike

Experience

Experience of working at a senior level in a marketing role

DESIRABLE
Evidence of further professional
development in marketing
Graduate in marketing or similar
field

Experience using Canva,
Mailchimp, Wordpress and
Google Analytics
Experience of using Survey
Monkey
Photography and picture editing
skills

Recent marketing experience in
an independent school

Other

Energetic, enthusiastic, and resourceful
A flexible and positive approach
A strong team player
A commitment to the community life of school
A passion for the School, its educational offer and ethos
High ethical, personal and professional standards

Application

Form,

the
To  apply,  simply  download  and  complete
to
and
Application
HR@maltmansgreen.com.  Please
letter
addressed  to  Mrs  Jill  Walker  outlining  why  you  should
be considered for the post.

email
include  a

Line Manager:
Bursar

Line Manages:
Registrar and Marketing Assistant

Pupils, teachers, parents

Professional bodies and
organisations relating to Prep School
Education

Reporting to:
Bursar and Headmistress

Interview

As  part  of  the  process  you  will  be  given  a  tour  of  the
school and attend an interview.

You  will  also  be  asked  to  provide  documentation
confirming your  identity and qualifications.

Key Relationships of the RoleInternal:External:Safeguarding and Child Protection Reponsibilities

To  comply  with  safeguarding  policies,  procedures  and  code  of
conduct
To  demonstrate  a  personal  commitment  to  safeguarding  and
pupil/colleague wellbeing
To  ensure  that  any  safeguarding  concerns  or  incidents  are
reported appropriately in line with policy
To engage in safeguarding training when required

Maltman’s Green School is committed to safeguarding and promoting
the  welfare  of  children  and  young  people,  along  with  their  protection,
and expects all staff and volunteers to share this commitment.

The successful candidate will be expected to commit to the following:
Maltman’s Green seeks to provide a safe environment for children.  All
staff  will  adhere  to  and  ensure  compliance  with  the  School’s
Safeguarding Policy and Child Protection Statement at all times.   If the
Head  becomes  aware  of  any  actual  or  potential  risks  to  the  safety  of
welfare of children in the School, he or she must immediately report any
concerns to the School’s Child Protection Officer.

Thank you for your interest in this position.
We very much look forward to hearing from you and, hopefully,
to meeting you in person.

Please  note  that  it  is  the  School’s  policy  to  employ  the  most  suitable  person  for  each  appointment  and  not  to
discriminate  against  any  person  because  of  their  age,  disability,  gender  reassignment,  marriage  and  civil
partnership, pregnancy and maternity, race, religion and belief, sex and sexual orientation.

www.maltmansgreen.com

Maltmans Lane, Gerrards Cross, Buckinghamshire, SL9 8RR
01753 883022   office@maltmansgreen.com

Registered charity 310633