Individual giving marketing manager
Closing date: Wednesday 01 October 2025
Location: Based in Andover, Hampshire or home based with frequent travel to Andover, Hampshire
Salary: £38,000 - £40,000 pro rata - Full time - 37.5 hours per week
This role is for internal candidates only
Join us in Beating Macular Disease
Do you have experience with direct marketing campaigns? Do you want to make a real difference to people living with sight loss? Join the Macular Society as our individual giving marketing manager and help us Beat Macular Disease by supporting our incredible fundraisers and growing our community.
About the Macular Society
Macular disease is the biggest cause of sight loss in the UK, with around 300 people diagnosed every day. We're the only UK charity determined to beat the fear and isolation of macular disease through:
- World class researchto find new treatments and a cure
- Practical supportfor people affected by sight loss
- Trusted advice and support servicesthat empower those living with macular disease
About the role
Individual giving is a major contributor to net income at the Macular Society. We have ambitious targets over the following five years and plan to grow our fundraising programme to ensure we meet the needs of our members and donors. The individual giving marketing manager will lead on recruiting and developing new supporters to deliver long term income to help Beat Macular Disease.
As our individual giving marketing manager, you will:
- Project manage individual giving acquisition and retention direct marketing campaigns end to end, and all associated communications on time and to budget including direct mail data selection, creative, print and data analysis - maximising supporter engagement and lifetime value.
- Line manage the Individual Giving Marketing Officer, delegating as appropriate to ensure campaigns are delivered on time, to budget and to a high standard of quality.
- Develop campaigns, identifying opportunities for improvement and growth. Produce accurate campaign reporting, together with end of campaign results and make sound recommendations.
- Lead on annual budget setting as well as ongoing budget management. Set out campaign targets and take responsibility for financial forecasting, supporting the head of individual giving with development of departmental objectives and key results (OKRs).
- Develop exemplary stewardship to donors which responds to individual needs and inspires continued support, to ensure current and prospective donor and member relations are managed to the highest standard.
About you
Our ideal candidate will have:
- A successful track record in managing a direct marketing programme including omni-channel campaigns and direct mail.
- Experience of developing campaign income and expenditure budgets including direct marketing key performance indicators (KPIs).
- Able to take a set of campaign results and insight and interpret to create a set of recommendations.
- Excellent delivery skills and ability to manage diverse and demanding workloads. Well versed in multitasking and prioritising multiple projects and work streams.
- Ability to work in a test and learn environment, comfortable with changing plans and pivoting as necessary, updating colleagues as appropriate.
- Excellent team working and collaborative working skills and the ability to develop effective working relationships, manage stakeholders and support colleagues across the organisation.
Why join us?
In return, we provide a great working culture – we do something worthwhile and are proud to work together to Beat Macular Disease – as recognised by our inclusion in The Sunday Times Best Places to Work 2023 list.
Benefits include:
- Flexible working options
- 26 days annual leave, rising to 27 after one year
- Option to buy or sell annual leave
- Supportive family-friendly policies
- 6% pension contribution
To read about our benefits in more detail, see link below.
Inclusion and diversity
We are an equal opportunities employer and a Disability Confident Employer. We welcome applications from all suitably qualified persons, particularly people with lived experience of sight loss.
- Guaranteed interview for disabled applicants who meet the minimum (essential) criteria and disclose their disability in their application
- Opportunities to request reasonable adjustments for interviews and the role
We aim to be an inclusive employer reflecting the communities we serve.
How to apply
This role is for internal candidates only
For a full job description and person specification, please see below.
To apply: Please email your CV with a covering letter to recruitment@macularsociety.org
Questions? Please address any questions by email to helen.blyth@macularsociety.org
Closing date: 1 October 2025
Interviews: Week commencing 6 October 2025