Director of Growth Marketing

Adventist Development and Relief AGCY - Silver Spring, MD 20904

Salary Range

$90,608.00 - $107,170.00 Salary/year

Level

Management

Position Type

Full Time

The Adventist Development and Relief Agency is a global humanitarian organization of the Seventh-day Adventist Church that demonstrates God’s love and compassion. ADRA works with people in poverty and distress to create just and positive change through empowering partnerships and responsible action.

ADRA International is a religiously qualified Equal Opportunity Employer under Title VII of the Civil Rights Act. As such we have the right to prefer a member of the Seventh-day Adventist (SDA) church in the hiring process. If a qualified Seventh-day Adventist candidate is not found, we will give the opportunity to candidates who must understand, respect, and honor the mission, purpose, and identity of ADRA.

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SUMMARY

Under the guidance of the Sr. Director of Growth Marketing and Philanthropy, the Director, Growth Marketing will oversee the development and management of ADRA International growth marketing efforts, including digital engagement, adoption, creative, content gathering, and event management that is required to support the long-term strategic direction. This role is responsible for the integration of effective full funnel, performance, growth marketing strategies, both internally and externally, across all functional areas of ADRA International. This position will also provide leadership, strategic vision, and direction to a team of marketing professionals including professional development. This position is a member of ADRA's senior leadership team and serves as a key leader on organization-wide strategic priorities.

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OUTCOMES

• Drive sustainable donor growth through integrated marketing campaigns, improving donor conversion, and expanding the qualified supporter audience.
• Strengthen Marketing Performance by improving ROI, operational efficiency, audience engagement, digital conversions, and revenue contribution.
• Build high-performing marketing campaigns by improving workflows, digital technology adoption, and through consistent execution of priorities.
• Support organizational revenue goals by delivering marketing initiatives that contribute directly to revenue generation.

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PRE-REQUISITES

Education

• Bachelor’s degree in marketing, business administration, or related field required (Master's Preferred.)

Required Qualifications

• The ideal candidate will be eager to engage supporters, drive innovation through experiences, and strong at both doing and collaborating with other members of the team.
• 7-10 years progressive marketing experience, including at least 3 years of experience leading teams and managing budgets.
• Experience in leading teams, including responsibility for strategy, personnel, and fiscal management.
• Demonstrated understanding of, and experience with some of; integrated marketing, GTM, full-funnel campaigns, performance marketing, social media, search engine optimization, digital communications, influencer marketing, and web practices for engaging supporters/customers and raising funds/revenue.
• Demonstrated ability to develop and implement data-driven strategic marketing plans and campaigns with both quantitative and qualitative insights.
• Applied experience developing partnerships and collaborating with diverse teams across a similarly sized organization.
• Demonstrated ability to identify and act upon opportunities to enrich and expand an organization’s relevancy to donors, a supporter base, external stakeholders, and partners.
• Strong partnership-oriented and collaborative working style; strong interpersonal skills and diplomacy; superb listening and influencing skills; the ability to cultivate and sustain trust and credibility with colleagues.
• Excellent organization skills and demonstrated ability to solve complex problems, define goals and assess the effectiveness of initiatives and projects.

Specialized Skills/Knowledge

• Must be a strong and innovative problem solver, creative strategist, and a great tactical leader who has a humble, self-motivated working style.
• Collaborative leadership skills to conduct brainstorming sessions for project kick-offs.
• Considerable creative and analytical strength, including awareness of best practices, tools, and relevant experiences building compelling marketing campaigns that drive results.
• Experience overseeing the design and production of print materials and publications, website management, and digital/social media content creation and management.
• Effective, articulate, and persuasive public speaking and presentation skills.
• Excellent organization and leadership skills — ensuring projects deliver on time by working with the right people on the job.
• Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution.
• Ability to work independently and responsibly while managing numerous projects simultaneously.
• Helps create a work environment that embraces and appreciates diversity and inclusion.

Preferred

• Understanding of international relief and development issues, challenges and trends is a plus.
• Previous experience volunteering in developing countries (mission trips, student missionaries, short-term work with ADRA, etc.).

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BEHAVIORAL COMPETENCIES

• Leading and Supervising (1.2) -Provides others with a clear direction; sets appropriate standards of behavior
• Creating and Innovating (5.2) -Produces new ideas, approaches or insights; creates innovative designs
• Deciding and Initiating Action (1.1) -Makes prompt, clear decisions which may involve tough choices or considered risks.
• Adapting and Responding to Change- Adapts to changing circumstances; accepts new ideas and change initiatives.

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RESPONSIBILITIES

Supervisory Responsibilities

• Manage the events, creative and digital teams, as well as contractors and others as needed
• Responsible for staff performance and development goals, establishing staff priorities, and conducting annual performance appraisals.

Essential Responsibilities

• Translate the vision, strategy, and priorities for the Growth Marketing team to advance the Growth Marketing and Philanthropy team and position among vital internal and external stakeholders.
• Advance audience growth and engagement strategies while supporting organizational brand objectives.
• Lead in the planning, development, and implementation of the growth marketing, strategy that includes social media, print, events, digital content, and email marketing.
• Monitor growth marketing investments and vendor expenditures and evaluate ROI on all channels.
• Owns campaign strategy, audience growth, conversion, and marketing performance.
• Develop and optimize supporter and donor journeys from awareness through awareness, consideration, conversion, retention, and advocacy.
• Establish and monitor key performance indicators for audience growth, engagement, donor acquisition, conversion, and revenue generation.
• Oversee the development and production of all marketing publications, collateral communication material, and social media initiatives related to growth.
• Build strategic, integrated, and comprehensive multi-media communications for diverse audiences that build organizational visibility, credibility, engagement, and donor support.
• Oversee the utilization and evaluation of new and existing digital technologies to further the work of ADRA in relationship to growth marketing and brand awareness.
• Provide inclusive team leadership that inspires creativity, utilizes data analytics to make strategic and data-driven decisions, adopts new technology, implements best practices, and maximizes opportunities.
• Work with leadership team and staff to identify internal and external marketing communication opportunities and develop strategies that support solutions.
• Support the Sr. Director of Growth Marketing & Philanthropy, Director for Philanthropy, Director of Adventist Partnerships, and Director of Brand and Media in the planning and implementation of department, team, and organizational strategic goals and objectives.
• Promote a culture of high performance and continuous improvement and develop staff using a supportive and collaborative approach.

Other Key Duties/Responsibilities

• Maintain strong relationships with key partners and represent ADRA at professional and community events, in a leadership role.
• Assist in the fundraising and development process by building and maintaining awareness and authentic relationships with supporters, donors, and partners.

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TRAVEL

• Up to 25% domestic travel required. Occasional international travel as needed. Must have the ability to travel on short notice if necessary.

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Must be able to work in a fast-paced and customer service-oriented environment; to perform duties under pressure and meet deadlines in a timely manner; to work as part of a team as well as to complete assignments independently; to take instructions from supervisors; to exercise problem-solving skills; and to interact with Marketing and Public Relations staff, Pastors, church staff, church attendees and volunteers, school principals, teachers, and students, as well as the public in a professional and pleasant manner.

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A person must be able to perform essential job functions with or without accommodation. Incumbent should be in optimal health for local travel in general.

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