Digital Marketing Officer

Job Introduction

Role: Digital Marketing OfficerLocation: Hybrid working with a minimum 2 days per week in Thame (Oxfordshire) Salary: £32,000.00Hours: 37.5 per weekContract: Permanent

✨ The Opportunity

Are you a values-driven digital communications professional ready to amplify voices and build online communities that create real change? This is a hands-on delivery role, focused on supporting the day-to-day coordination, creation, publication and evaluation of digital content across the organisation’s key channels.

As our Digital Marketing Officer, you will provide digital activity linked to a range of organisational priorities, including recruitment, public affairs, stakeholder engagement and commercial activity.  You will work with colleagues across the organisation to gather stories, information and content, helping to maintain a varied and regular flow of accurate, relevant and engaging material.

You’ll work under the direction of the Senior Marketing & External Affairs Manager to maintain and update website and social media content, support agreed search engine optimisation (SEO), generative engine optimisation (GEO) and pay-per-click (PPC) activity to help strengthen the organisation’s online visibility and engagement.

What You’ll Do

Website Management

• Coordinate day-to-day website content and updates.
• Use Google Search Console and GA4 to monitor website traffic, user engagement and search performance.
• Support the implementation of agreed SEO and GEO activity to improve online visibility and reach.

Social Media Content and Community Management

• Build and nurture trust and engagement across social media platforms.
• Empower and enable colleagues to share values-led content that showcases our work and impact.
• Create engaging and accessible content that reflects the brand’s tone of voice and values, targeting a range of audiences and stakeholders including people we support, families, commissioning teams and public affairs professionals.

Content Creation & Digital PR

• Produce accessible multimedia content (video, graphics, storytelling).
• Support agreed digital PR activity to amplify campaigns, events, and partnerships.
• Prepare targeted content for public affairs and stakeholder engagement activity.

Analytics, Evaluation and Improvement

• Review digital performance and continuously optimise for greater impact.
• Monitor competitor activity and emerging digital trends to keep our digital presence strong and support future planning.

✅ What You Bring

• Degree or equivalent experience in digital marketing, communications, media or a related field.
• Experience creating, publishing and updating digital content for websites and social media channels for an organisation or brand.
• Working knowledge of website content management, SEO principles and social media best practice.
• Good writing, editing and proofreading skills, with the ability to adapt content for different audiences, platforms and purposes.
• Collaborative approach with the ability to align digital activity with organisational goals.
• (Bonus) Experience in health, social care, or non-profit sectors & familiarity with accessibility tools.

Why Join Us

• £32,000 salary + excellent benefits.
• Hybrid working (min. 2 days/week in Thame).
• 31 days’ annual leave (inc. bank holidays), rising with service.
• Health cash plan, pension, life assurance, Employee Assistance Programme.
• Blue Light Card, Cycle2Work, option to buy additional holiday.
• We celebrate diversity and are proud to be Disability Confident – we guarantee an interview for any applicant with a disability who meets the minimum criteria.

This is digital work with purpose. Build communities. Amplify voices. Drive change.

For full details, please see the attached job description.

INDHOF

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