We are looking for a passionate and creative digital marketing expert who specialises in events and hospitality to promote our two venues, the Great Yorkshire Events Centre and Pavilions of Harrogate as well as the Harrogate Caravan Park. The commercial businesses are all based on the Great Yorkshire Showground and profits generated, go to the Yorkshire Agricultural Society, a registered charity supporting farmers.
The role is site-based 9.00am to 5.00pm, 5 days over 7 to ensure social channels, enews and websites have a constant stream of engaging content, stories and blogs to raise profile and drive footfall.
This is a one-year maternity cover post which will start in April 2026.
Our USPs:
Our profits go to charity Yorkshire Agricultural Society to support farmers
250 acres of green space
Thousands of free car parking spaces
Award winning and passionate teams dedicated to helping you create the perfect event
Two versatile events venues that can host a range of events
Objective: For 2026, we aim to increase the number of corporate conferences, meetings, roadshows and product launches coming to the Great Yorkshire Events Centre
Objective: For 2026, we aim to increase the number of socials, weddings and corporate bookings for Pavilions of Harrogate.
What we need:
A digital marketing expert who can reach a mix of potential clients in both B2B and B2C, from the corporate, wedding and events sector.
A flexible approach, to support other parts of the business if needed – to include Fodder and Great Yorkshire Show, all part of the Yorkshire Agricultural Society family.
Skillset:
Create a digital marketing strategy along with the sales team to help achieve our objectives
Identify trends, insights, and opportunities to improve digital performance and innovate across platforms.
Manage and create content for the social media channels across all platforms- specifically targeting Linked In and organise paid adverts.
Devise and write regular blogs and enews for B2B and B2C
Oversee the marketing plan 2026 and ensure deadlines are hit for the planned advertising strategy
Understand the events and hospitality sector and how best to reach those markets
Come up with creative ways to reach our target markets and see new business opportunities.
Skills:
Wordpress
Sprout Social
Mailchimp
SEO
PPC
Website & SEO Management
Maintain and optimise websites, ensuring they are up-to-date, user-friendly, and high performing.
Provide input into SEO best practices, keyword strategy, and content optimisation to support visibility and search rankings.
Collaborate with external SEO specialists or agencies where appropriate, offering guidance to align efforts with marketing goals.
PPC
Collaborate with external PPC specialists or agencies where appropriate, offering guidance to align efforts with marketing goals, as well as reviewing and reporting results.
Email Marketing
Plan and implement email campaigns to segmented databases using MailChimp.
Analytics & Reporting
Set and monitor KPIs for digital activity.
Use tools like Google Analytics 4, and social platform insights to measure and report on performance.
Provide reports and identify actionable insights and areas for improvement.
Personal Skills
· Excellent verbal and written communication skills.
· Knowledge of the Microsoft Office Software Suite.
· Polite and approachable.
· Focus, thoroughness, and keen attention to detail.
· Good level of written skills and ability to produce reports.
· Has a ‘can do/will do’ attitude.
· Excellent planning & organisational skills.
· Analysis of own performance and takes steps to improve this.
· Remains focused when faced with competing demands.
· Keeps people informed of progress on key tasks.
· Adapts their communication style to suit their customer / colleagues, responding to their feedback or queries.
· Work to tight deadlines.
· Accepts new ideas and change initiatives.
· Always conducts themselves in a courteous and professional manner.
· Always maintains the strictest levels of confidentiality.