RECRUITMENT PACK

Development
& Income Director

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Development & Income DirectorInternet Watch Foundation Recruitment PackWorking to stop child sexual abuse online

Protecting children is at the heart of

Sadly, the internet makes it easier to share

•  Working together. With international

everything we do. For nearly 30 years, since

these images. We use advanced technology

partners in government, law

the early days of the internet, our job has

and human expertise to help young victims. If

enforcement, reporting hotlines, charities

been to help victims of child sexual abuse by

we can remove the record of suffering online

and the tech community we work to

hunting down and removing the online record

and stop those images circulating, then we can

stop illegal images of children being

of the abuse.

stop the abuse being perpetuated. This makes

circulated again and again. We share vital

the internet a safer place for all children

information that could lead to the rescue

It’s a tough job. Our image analysts are

and adults.

amongst the best in the world. The children in

of a child from terrible abuse.

the pictures are real. Their abuse and suffering

How we do this

•

IWF Hotline. This gives people a safe

is very real. Our experts never forget that.

•  Our team of human analysts. Tech

The criminals who sexually abuse children,

companies and law enforcement

then record their suffering and share the

worldwide trust the assessments,

horror online are ruthless. Sometimes they

experience and knowledge of our

create images with audiences in mind. Victims

extraordinary team of people.

range from babies to young teens. Abusers are

often experienced at online grooming, skilled

at manipulating young minds. Sometimes

victims don’t even realise they are being

abused until it’s too late.

•  Tech-for-good. Our in-house tech team

build tools designed to make it easier to

identify and remove online images and

videos of child sexual abuse. In short,

tech to protect kids.

and anonymous place to report online

images and videos suspected to show

the sexual abuse of children. Our team

of dedicated Hotline Analysts work

tirelessly to locate and seek the removal

of criminal imagery making the internet

safer and protecting survivors from

repeated victimisation.

The children in the
pictures are real.
Their abuse and
suffering is very real.
Our experts never
forget that.

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Development & Income DirectorInternet Watch Foundation Recruitment PackOur Chair & CEO

The IWF sits at the forefront of fighting for

victims of child sexual abuse. We’re seen

as global leaders, standard-setters, and

team players. Our strong relationships with

companies around the world have enabled

us to carve a much-needed place to both

protect children and provide the means by

which industry partners can ensure that their

websites, platforms, games, and online spaces

are safer for us all.

Since 1996, the IWF’s unmatched work and
determination has led to the removal of
millions of criminal images and videos from
the open internet. Our datasets and services
are used to protect more than 4bn online users
and accounts globally.

This is possible because of the commitment
and fortitude of the incredible IWF team. Every
department from our front-line analysts to
our HR team, plays a critical role in helping us
achieve our mission of a global internet free

from child sexual abuse material.

We’re trusted as an extremely safe pair
of hands by governments, tech companies,
law enforcement and other child protection
non-profits.

Catherine Brown, Chair

Tracking down and identifying truly harmful

Working at the IWF is not for everyone, but for

I’m proud to say I lead the team at the IWF.

child sexual abuse imagery is at the very core

our staff, knowing they have contributed to the

Every person, regardless of which department

of what we do at the IWF.

removal of thousands of images and videos of

they are in, works with a sense of tireless

We develop cutting-edge technologies, and

work with some of the biggest tech companies

on the planet - but without the skills,

knowledge, and determination of our amazing

staff, there is no way this vital work could

be done.

child sexual abuse from the internet, helped

determination and passion which is vital to

prevent the future revictimisation of victims,

delivering our mission.

and even helped rescue children from abusive,

dangerous situations, makes this the most

satisfying place to work in the world.

Kerry Smith, CEO

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Development & Income DirectorInternet Watch Foundation Recruitment Pack
Our vision

We’re creating an internet free from child sexual abuse that is
a safe place for children and adults to use around the world.

Our mission

We detect, disrupt, remove, and prevent

Child sexual abuse images and videos are

Our work relies on compassionate and

online child sexual abuse material using

just as much a weapon as a knife. We actively

resilient staff members, across  diverse teams,

our expertise and resources as effectively

search for this imagery and for the past 29

including Analysts and Assessors in our

as possible.

years, we’ve given people a safe place to

Hotline, Finance, Admin, Communications and

The Internet Watch Foundation (IWF) is a child

protection organisation, utilising ground-

report it to us, anonymously, now covering

Technology, who are all highly trained and

54 countries.

carefully looked after.

breaking tech to make the internet a safer

We assess every report we receive. If it shows

The children in these pictures and videos are

place for children and adults across the world.

the sexual abuse of a child, we make sure the

real. The suffering captured in this imagery

image or video is removed from the internet.

and the knowledge that it could be shared can

We provide bespoke services, products and

haunt a victim for life.

We’re a not-for-profit organisation, supported

by internet, tech and social media industries,

private companies and the generosity of

ordinary people.

We work closely with police, governments,

We care.

the technology sector and NGOs globally, who

trust our work.

datasets to our industry Members to prevent

the imagery from re-appearing and make it

harder for offenders to find and share.

That’s why it’s our mission to remove this

material for good. And to show every child

there is someone out there who cares

enough to help.

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Development & Income DirectorInternet Watch Foundation Recruitment PackOur values

It’s a huge responsibility to have the job of searching for, stopping,
removing and preventing child sexual abuse imagery online.

We don’t take this lightly. Our values act as

Being excellent

•  Preventing internet users from

Creating a caring and safe

our backbone, our core strength, a guide and a

reminder of the importance of our work. They

are embedded in everything we do.

Being open and honest

•  We treat every child victim of sexual

abuse with the utmost and total respect;

•  Every day we strive to be the best in

the world at what we do;

•  We set the global standard of

best practice;

•  We build Tech-for-good tools to help

defend child victims of sexual abuse. We

accidentally stumbling on child sexual

internal environment

abuse images and videos;

•  We respect, value and encourage

•  We make it harder for criminals to find

individual contributions to our work

child sexual abuse imagery online, by

and mission as well as those of our

disrupting the illegal sharing.

wider teams;

Being team players

•  A supportive environment is vital for

•  We always act with integrity and

make the internet a safer place, by:

•  Working together is vital. We always

professionalism;

•  Protecting child survivors of sexual abuse

•  We make sure our communications

from being victimised again and again. By

acknowledge the importance of

partnerships;

and actions are appropriate, true,

stopping offenders sharing pictures and

•  We recognise, reward and celebrate our

transparent and accountable.

videos of the abuse online, we’re making

success and achievements. If we win, so

it more difficult for these criminals to

do children.

perpetuate the abuse;

people who work to protect children. We

promote best-practice welfare for our

staff who are committed to stopping the

spread of child sexual abuse imagery;

•  We encourage constant learning and

personal development. It helps people

thrive. It’s good for us all.

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Development & Income DirectorInternet Watch Foundation Recruitment PackBuilding an inclusive culture

We are building an inclusive culture to make the IWF a place where
our people feel valued, have a voice and can be their authentic selves.

We value difference and diversity, not only

the systemic racism and inequality that is

behaviour. We are committed to challenging

because we believe it is the right thing to

experienced in the everyday lives of Black and

and preventing structural racism within every

do, but because it will help us to be more

minority ethnic people.

aspect of our work.

innovative and make better decisions.

We affirm explicitly our commitment to being

We commit to:

We always aim to recruit people who are most

an anti-racism organisation. We acknowledge

suited to the job and encourage applications

that racism causes significant harm and can

from people of all backgrounds – people of all

be both conscious and unintentional. As

•  Affirm our identity, explicitly and

publicly, as an anti-racism organisation;

ages, sexual orientations, gender identities,

an anti-racism organisation, we challenge

•  Employ individual and organisational

nationalities, religions and beliefs.

ourselves to understand and correct any

We fully support candidates with a disability or

long-term condition who require adjustments

during the recruitment process and throughout

inequities we may discover and gain a better

understanding of ourselves during this

purposeful process.

any subsequent appointment.

Addressing racism requires courage, respect

and compassion and may not always be or

seek to be comfortable.

exploration and examination of

bias, advantage, and oppression to

continually learn about and dismantle

racism and all its impacts;

•  Reflect our anti-racism in the culture of

our organisation through our policies,

procedures, and practices;

Anti-racism statement

IWF stands in unity with all who experience

racism and discrimination. As a team, we

are committed to better understanding

We have a zero-tolerance approach to racism

•  Particularly encourage applications

and condemn all racist and discriminatory

from Black, Asian and Minority Ethnic

candidates.

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Development & Income DirectorInternet Watch Foundation Recruitment PackJob description

We are seeking a visionary and strategic

•  Lead, motivate and develop a high-

Development & Income Director to lead

performing Development and Income

our income generation, membership, and

team, setting clear objectives, monitoring

commercial partnership efforts. This is a

performance, and supporting professional

pivotal role at the heart of IWF’s leadership

growth as well as robust budget and

team, driving long-term sustainability and

resource management.

impact through ambitious fundraising and

engagement strategies.

•  Work collaboratively with the Chief

Executive and Executive Team to shape

The successful candidate will be expected to

and deliver the organisation’s business

deliver across the following core areas:

and strategic priorities.

Organisational and Team Leadership:

•  Provide strategic insight and assurance

•  Provide strong and visible leadership

across the organisation, contributing

to the delivery of IWF’s strategy,

operational effectiveness, and long-term

sustainability.

•  Take overall responsibility for

the Membership, Fundraising and

Partnerships functions, ensuring

alignment with organisational goals and

at Board and relevant sub-committees,

ensuring transparent, accurate reporting

on income generation and fundraising

performance, supporting advancement in

organisational performance, innovation,

and impact.

•  Champion an inclusive, values-driven

culture and act as a role model for IWF’s

values and leadership behaviours.

impact objectives.

•  Serve as the organisation’s expert advisor

on income generation, membership

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Development & Income DirectorInternet Watch Foundation Recruitment PackJob description (continued)

and partnership strategy, providing

not exclusively, corporate membership,

•  Build and maintain strategic partnerships

professional guidance to the Chair, CEO

commercial partnerships, trusts and

with members, and other key external

and Trustees.

foundations and philanthropy.

stakeholders to extend IWF’s reach and

•  Work with the Finance team to produce

•  Lead the development and implementation

influence amongst supporters.

robust long-term income forecasts,

of major fundraising and partnership

•  Ensure membership cases for support

assessing risk and ensuring strong return

initiatives, identifying new opportunities

are compelling, data-driven, and costed,

on investment across all income streams.

for income, awareness, and influence.

articulating IWF’s impact in a way that

Income Generation and Growth:

•  Embed a culture of income generation

drives engagement and partnership.

•  Lead the development and execution of a

ten-year income growth strategy, driving

a step-change in revenue to support IWF’s

mission and long-term resilience.

•  Set ambitious but achievable income

and external engagement across the

•  Ensure strengthen relationships with

organisation ensuring that all activities,

existing members through compelling,

communications, and partnerships

meaningful and structured engagement

contribute to growth.

and two-way communication channels.

Partnership and Membership:

•  Represent IWF externally building

targets and design the programmes,

•  Oversee the strategic direction and growth

activities, cases for support and

of membership engagement and retention,

investment plans required to deliver

ensuring IWF remains a valued, high-impact

them.

•  Develop and communicate a clear,

partner to its members and delivers robust

membership development and engagement.

evidence-based vision and strategy

•  Champion the use of digital and data-

for fundraising and income generation

driven solutions to enhance fundraising,

across all streams – including, but

engagement, and relationship management.

alliances and representing the

organisation on relevant forums,

partnerships, and international

collaborations.

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Development & Income DirectorInternet Watch Foundation Recruitment PackPerson specification

Experience

Skills, abilities and knowledge

Requirements
Experience in a senior
leadership role, leading income
generation and fundraising
strategies in an organisation
with complex audiences and
stakeholders.

Experience of running member
engagement programmes and
related activities.

Experience in strategic
development in a senior role,
setting a vision and objectives
and measuring impact.
Experience in building strong
and effective relationships with
a wide range of internal and
external stakeholders.
A proven track record of
successfully generating income
and fundraising in a charity
setting with proven experience
in commercial agreements.

Demonstrable experience in
developing high-performing
teams.

Criteria

Requirements

Criteria

Requirements

Criteria

Requirements

Criteria

Essential

Experience of leadership in a
charity, social enterprise or
membership organisation.

Essential

Highly developed
communication, engagement
and presentation skills.

Essential

Essential

Essential

Essential

Essential

Essential

Experience in developing and
implementing engagement
strategies for a range of
different audiences.

Essential

Experience in shaping and
producing compelling narratives
to assist in influencing potential
stakeholders and members.

Essential

Proven track record of strategy
development and operational
delivery across a range of
income and engagement
streams.

Experience in developing
digital solutions in the field of
fundraising and engagement.

Understanding of key
principles in communications,
marketing and brand
positioning for growth.

Essential

Essential

Essential

Knowledge of key income
generating channels.

Essential

Demonstrable experience of
negotiating complex fundraising
and income generating
proposals at C suite-level.

Essential

Ability to lead, inspire, motivate
and develop staff at all levels.

Essential

Knowledge of business and
financial management in a
charitable organisation.

Essential

Ability to inspire and influence
funders, members and
stakeholders.

Essential

Ability to collaborate and work
in partnership with external
organisations.

Essential

The authority, presence and
emotional intelligence to
command respect from the
Board of Trustees, the Executive
team and colleagues within
the charity, across IWF’s
membership and external
stakeholders and contacts.

Essential

Personal qualities

Requirements

Criteria

Strong intellect with the
ability to interpret relevant
information, analyse complex
data, creatively review
alternative solutions and
come to speedy, well-informed
conclusions.

Essential

A confident, independent and
effective decision-maker.

Essential

Commercially astute with
excellent business planning
skills.

Essential

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Development & Income DirectorInternet Watch Foundation Recruitment Pack

Main contacts

•  The Executive Team

•

IWF Board of Trustees

Reports to:

•  CEO (Member of the Executive Team)

Direct reports:

•  Head of Membership

•  Head of Partnerships

Important notes

•

The role may require you

to view criminal images.

Counselling will be provided.

•

This position is subject to an

enhanced DBS check.

We’re a dog-friendly
organisation and
believe in the positive
impact dogs can
have on workplace
happiness and
well-being.

Details

Salary: From £108,000.00 depending on

experience + benefits

+ Benefits:

•  30 days annual leave entitlement

(Plus time off for Christmas closure)

•  Pension Scheme

•  Life Assurance

•  Private Health Care

•  Cycle To Work Scheme

•  Employee Assistance Programme

Hours: Full time (35 hours per week).

We are a family-friendly employer

and take a flexible approach around

personal commitments when agreeing

work patterns.

Location: This role is based at our

Cambridge office, with hybrid working

options available and occasional travel

required. The building is also accessible

with a lift and disabled toilet.

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Development & Income DirectorInternet Watch Foundation Recruitment PackHow to apply & more info

How to apply

Please download and complete

the following documents:

•  Application Form

•  Equal Opportunities Form

•  Confidential Disclosure Form

To ensure fairness and equality in our

application process, completion of an

More info

Website: iwf.org.uk

Annual Report: iwf.org.uk/annualreport2024

Social Media:

•  Bluesky: iwf.org.uk

•  X: @IWFhotline

•  Facebook: InternetWatchFoundation

application form is required. CVs will not be

•  LinkedIn: IWF

Listen to our Podcasts

Our podcast tells, for the very first time, the

story of online child sexual abuse through

the words of victims, the people fighting

to eradicate it, law enforcement, internet

companies and, even perpetrators:

iwf.org.uk/podcast

Our series of short podcasts feature exclusive

discussions with IWF staff, leading experts and

academics covering a wide variety of topics

accepted Please email the completed forms

to: recruitment@iwf.org.uk

Closing date: Sunday 23 November 2025.

•

Instagram: internet.watch.foundation

including our Hotline, tech, encryption, policy

•  YouTube: IWFHotline

Our office:

Discovery House

Vision Park, Chivers Way

Histon, Cambridge

CB24 9ZR  UK

Tel: +44 (0)1223 20 30 30

Email: recruitment@iwf.org.uk

and how these impact the criminal circulation

of child sexual imagery online:

iwf.org.uk/shortcast

A day in the life

We follow our Hotline Manager Tamsin on a

regular workday. Read more:

iwf.org.uk/adayinthelife

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Development & Income DirectorInternet Watch Foundation Recruitment Pack© Internet Watch Foundation - iwf.org.uk

Recruitment Pack