TREE AID
46,853 per year
Bristol, UK
Full-time
Fundraising Manager – Individual Giving
Job description

Role: Fundraising Manager – Individual Giving
Location: Bristol, UK. Currently 1 day a week in Bristol office, option to work remotely for
4 days.
Duration: Permanent contract
Working hours: Full time, 35 hours a week
Salary: £46,853 per annum + competitive holiday + pension (6% employer
contribution)
Responsible to: Head of Fundraising
Responsible for: Fundraising Officer, Database Administrator, Fundraising Assistant

Overall aim:

To develop and oversee the delivery of our Individual Giving, community and legacy
fundraising strategy, to grow our unrestricted income and maximise supporter
retention.

Key objectives

•  Strategy and Budget Implementation: Develop annual plans and deliver the

•

•

strategy to raise unrestricted income from individual supporters.
IG Campaign Development: Work with the Fundraising Officer and Digital
Marketing Manager to plan and oversee the execution of individual giving
campaigns to raise unrestricted income from existing and new supporters.
Legacy, In-Memory and Community Fundraising: Plan and oversee the
execution of legacy, in-memory and community marketing campaigns to
warm and cold supporters, working closely with the Fundraising Officer who will
deliver them.

•  Supporter Care & donation processing: Ensure excellent delivery of Supporter
Care for our donors, ensuring effective communication and stewardship,
efficient reconciliation of donations, management of financial systems for
donation processing and development of donations pages on the Tree Aid
website.

•  Compliance with regulations: Keep up to date and ensure individual giving

•

activity complies with regulations.
Team Supervision: Supervise Individuals Fundraising Officer, Database Officer
and Fundraising Assistant

Key tasks:

•  Strategy and Budget Implementation:

o  Work with Fundraising & Communications management team to

o

contribute to and deliver the fundraising and communications strategy.
In consultation with Head of Fundraising, develop annual plans and
execute the strategy to raise unrestricted income from individual
supporters.

o  Manage the “Individuals Workplan” document, working with the Head

of Fundraising to ensure the plan is a reflection of budget, and
subsequent reforecasts, and that this is implemented within the IG team.

o  Produce monthly reports against budget and campaign reports to
monitor performance, using data to optimise and drive continuous
improvement.
IG Campaign Development:

•

o  Work with the Fundraising Officer to plan and execute individual giving
campaigns to existing and new audiences across various channels
including direct mail, email, and traditional acquisition channels to raise
unrestricted income.

o  Produce key messages and set overall objectives for campaigns.
o  Oversee delivery of campaigns and provide feedback on copy and

design.

o  Work with Digital Marketing Manager to set overall campaign objectives

for digital fundraising campaigns, monitor campaign performance and
strive for continuous improvement.
Legacy, In-Memory and Community Fundraising:

•

o  Plan and oversee the execution of legacy marketing campaigns in line

with budget to warm and cold supporters.

o  Plan and oversee the execution of in memory campaigns in line with

budget to warm and cold supporters.

o  Plan and oversee the execution of community fundraising campaigns.

•  Supporter Care:

o  Ensure excellent delivery of Supporter Care for our donors, ensuring

effective donation processing, thanking and stewardship.

o  Oversee an effective and results-focussed Welcome Programme and

Warm Supporter Journey.

o  Supervision of reconciliation process (delegated to Database

Administrator) and working closely with the finance team to ensure
financial reconciliation.

o  Management of financial systems for donation processing

(Elovate/Committed Giving for existing Regular Givers (RGs), Stripe for
new RGs and CGs)

o  Working with Communications Manager to develop donations pages

for Tree Aid website

•  Compliance with regulations:

o  Keep up to date with regulations including the Fundraising Code of

Practice.

o  Ensure individual giving activity complies with regulations, particularly in

relation to Supporter Care.

o  Ensure team compliance with complaints policy and accurate reporting

of complaints.

•

Team Supervision:

o  Supervise Individuals Fundraising Officer, Database Officer and

Fundraising Assistant

o  Management of the weekly Individual Giving team planning meetings

to ensure effective implementation of plans within the team.