Marketing executive, adult trade, Embla

Closing date for applications: 23 October 2025

Salary: £28,000 - £30,000 per annum, depending on experience

Reports to: Head of digital marketing, adult trade, Embla

Location: 5th Floor, HYLO, 105 Bunhill Row, London, EC1Y 8LZ

Working pattern: : Hybrid - minimum of two days per week in the office; up to three days per week working from home

Department: Marketing

Imprint: Embla

Turn your passion for books and social media trends into dynamic marketing campaigns that captivate readers and grow engaged online communities.

Bonnier Books UK is looking for a creative marketing executive to join the adult trade division working for our digital-first imprint, Embla. In its fourth year of publishing, Embla is already home to a number of globally bestselling authors, generating significant revenue and presenting lots of opportunities for further growth. We were shortlisted for Imprint of the Year at the British Book Awards 2025 for our innovative approach, steep growth and dedication to author care. You’ll be working on our commercial fiction, with a focus on romance, historical and women’s fiction. In this role, you will work alongside our team to plan and execute campaigns for our titles and grow our online communities.

You’ll have a passion for learning and honing your digital advertising skills and a love of content creation and social media trends. You'll have demonstrable experience in direct-to-consumer marketing, and be passionate about bringing creative marketing campaigns to life. We're looking for a marketer who is able to thrive in a fast-paced environment as a team player, with strong communication and organisation skills. You’ll be a vital part of our team, joining us on Embla’s growth journey.Responsibilities

Develop and execute multi-channel marketing campaigns for your titles that maximise reach, drive sales and revenue, including setting up and managing social advertising and digital campaigns
Actively contribute to the strategy and growth of our direct-to-consumer and influencer marketing channels, helping to grow them through social channel and newsletter management
Manage Embla’s social media, including Facebook, TikTok and Instagram looking at further opportunity channels
Create engaging multi-platform content in line with consumer insights and trends tailored to different readers
Build relationships with influencers, bloggers, bookstagrammers and booktokers
Analyse campaign performance and use data-driven insights to make informed decisions and optimise future marketing efforts
Work closely with the team to maximise digital price promotions (Kindle deals)
Support the head of digital marketing on series author and brand marketing campaigns to ensure they are best in class
Actively participating in Embla’s acquisition discussions
Assist with administrative duties including design, mailings, assisting with invoicing processing and attending events and shoots
Support a culture of collaboration and transparency, as well as deliver best-in-class author care, working closely with the sales, editorial and audio teams

Knowledge, skills & experience

Experience of running consumer focused marketing campaigns
Experience and passion for growing and engaging audiences across social platforms including X, Facebook, Instagram, TikTok and newsletter with a knowledge of what works across different platforms
Knowledge of digital advertising and some experience in running social advertising (Meta)
Strong content creation skills, including design, copywriting and video creation/editing
Experience managing social channels including content planning, scheduling, monitoring and responding to messages
Strong communication skills, and a proven ability to work effectively and collaboratively with internal and external stakeholders
Understanding of digital readers’ behaviour (ebook and audiobook) and how to reach and engage different types of audiences. You’re curious about the next big thing and look for new opportunities to use data and trends to reach and convert customers
Ability to manage workload and prioritise effectively
Ability to take a creative and imaginative approach to engaging consumers
The ideal candidate will have some experience in marketing, in the book trade or complimentary industry

Company benefits

Private health insurance
Holiday purchase scheme
Contributory pension scheme
28 days holiday plus bank holidays
Lively social committee hosting regular events
Group Life cover - including 24-hour GP service
Company-funded gym membership for all trade staff
Comprehensive staff training and mentorship programmes
Flexible working and flexible hours from day one of employment
Additional holiday allowance accrued for long service – and a full bonus week of holiday to celebrate your 10th year at BBUK
Enhanced family leave - with equal six months’ paid leave for all new parents
Employee assistance programme available to all employees and their families
Dedicated volunteering hours each year to support charities promoting literacy and reading for pleasure
Cycle to work scheme with bike storage and changing facilities on-site at our London HQ
Wellbeing programme and daily benefits such as fresh fruit and porridge in the office

If you are interested in this role, please apply via our website. We look forward to hearing from you.

We welcome and encourage applications from candidates who are under-represented in the creative industries.

Please state in your application that you found this role through Creative Access.