INFORMATION PACK

Content Creator (Officer Role)

Job Description

Thrive’s vision is that gardening is actively encouraged as part of personal health and wellbeing
management and Social & Therapeutic Horticulture (STH) services are available wherever people
live.

We’re looking for a creative and skilled Content Creator to join our Communications and Marketing
Team and help bring Thrive’s mission to life. This role is all about producing engaging, high-quality
content that inspires, informs, and connects with our audiences. From crafting compelling stories
and designing eye-catching visuals to creating videos and managing social media, you’ll play a key
part in boosting awareness and engagement across all our channels.

If you’re passionate about storytelling, have a flair for digital creativity, and want to make a real
impact in a purpose-driven organisation, we’d love to hear from you.

Broad Outline of Key Responsibilities –
•  Create engaging multimedia content (videos, graphics, vlogs, photography) for Thrive’s website

and social media channels

•  Design and deliver campaign visuals and promotional materials that reflect Thrive’s brand and

messaging

•  Manage social media activity, including scheduling posts, monitoring engagement, and

responding to trends

•  Collaborate with teams to source and develop compelling stories and case studies for online and

offline use

•  Monitor content performance and provide insights to improve engagement, influencing and

inform future campaigns

About You
You will be a resourceful and creative individual. This role will work across all areas of the
organisation, so it is important that you are confident and collaborative in supporting others to
develop the best stories.

Our Values
People Focussed – We care about and respect people as individuals
Collaborative – We achieve greater things by working with others
Excellence – We hold high standards for ourselves and those we train
Ambitious - We grow, adapt and innovate

At Thrive, we care about employee wellbeing. We offer flexible working arrangements to
accommodate a good work life balance, competitive leave entitlement and pension, as well as a
professional and inspiring working environment.

Content Creator (Officer Role)

Job Description

Title:

Content Creator (Officer Role)

Place or base of work:  Thrive National Office in Reading (Hybrid Working)

Reports to:

Head of Marketing & Engagement

Direct reports:

None

Salary:

£26,000 - £28,000 for 35hrs (£20,800 to £22,400 for 28hrs)

(Salary dependent on experience)

Hours:

Contract:

28hrs – 35hrs per week

1-year fixed term contract (with possibility of extension depending on the
needs of the organisation)

Purpose of role
To strengthen and create engaging, high-quality content (video, graphics, photography, and copy)
for Thrive’s digital channels, supporting campaigns, fundraising, and service promotion. The role
focuses on creative storytelling, visual creativity, and production to boost awareness, influence
audiences, and drive engagement, ultimately inspiring, informing, and connecting with our
communities.

Key Responsibilities

•  Develop and deliver engaging multimedia content aligned with Thrive’s communications and

marketing strategy

•  Collaborate with the Comms and Marketing Officer to ensure consistency across channels
•  Create visually impactful posts for Thrive’s social channels, focusing on storytelling and

engagement

•  Manage content calendars for multimedia projects and campaigns
•  Monitor performance of content and provide insights to improve engagement
•  Ensure all content reflects Thrive’s brand guidelines and tone of voice

Content Creation

•  Plan, create, and publish high-quality engaging content (vlogs, videos, graphics, animations,

photography) for Thrive’s website and social media channels.

•  Develop creative campaign assets to grow audiences and increase engagement across our

platforms

•  Review current website content, ensuring regular audits
•  Work collaboratively with teams to source and develop compelling stories and case studies

for both online and offline content

•  Edit and optimise content for different platforms and audiences
•  Ensure Calls to Action are clear and compelling across all content
•  Manage and maintain a library of visual assets for internal and external use

Social Media

•  Engage with other teams to understand take-up of Social and Therapeutic Horticulture

programmes, training courses, information service and fundraising campaigns, acting on this
information to increase take-up as required

•  Create visually impactful posts for Thrive’s social channels, focusing on storytelling and

•

engagement.
Support the development of longer-form content for platforms like Instagram, Facebook,
LinkedIn, and YouTube.

•  Work with the Comms and Marketing Officer to schedule and publish content, ensuring

alignment with overall strategy.

•  Track engagement metrics and suggest improvements for future content.

Design

•  Design campaign visuals, infographics, and promotional materials using Adobe Creative Suite

and Canva.

•  Ensure all designs are accessible, inclusive and reflect our brand and key messaging at all

times

•  Collaborate with internal teams to create branded templates and resources.
•

Innovate with new formats and trends to keep Thrive’s digital presence fresh and engaging.

General
•  Provide support to field enquiries via telephone and from the Thrive email inboxes
•  Keep abreast of the latest trends and create responsive content where appropriate to Thrive’s

message and ethos

•  Ensure all content and communications align with Thrive’s brand guidelines, visual identity and

strategic objectives.

•  Provide input to monthly and quarterly reports as necessary

One Thrive
•  Play an active role within Thrive, inputting to improvement projects as required
•  To undertake training and skills development and keep up to date with the changing

requirements of the role

Within the boundaries of the role description, new projects and work areas may be incorporated
into the role over time or as the role and needs of the organisation develop. Amendments and
additions may be required in the future, in line with policy and other changes.

Knowledge,
Skills and
Experience

PERSON SPECIFICATION

Essential

•  Proven experience in creating multimedia content
(vlogs, videos, graphics, animations, photography).

•  Strong proficiency in Adobe Creative Suite

(Photoshop, Illustrator, Premiere Pro) and Canva
•  Skilled in video editing and visual storytelling for

digital platforms

•  Understanding of social media platforms and trends,
digital marketing and best practices for engagement
•  Ability to tailor content for different audiences and

channels

•  Excellent written and verbal communication skills
•  Strong organisational skills with the ability to
manage multiple projects and deadlines

•  Excellent written and verbal communication skills
•  Analytical and reporting skills to further understand

the success of different campaigns.

•  Understanding of brand and key messaging

principles

Desirable

•  Understanding of

charities and sector
•  Knowledge or interest
of STH/gardening for
health

•  Knowledge of

accessibility standards
for digital content

•  Familiarity with

analytics tools to
measure content
performance

Personal
Qualities

•  Experience of using Microsoft 365 suite of apps
•  Creative thinker with a keen eye for detail
•  Collaborative and able to work effectively with

different teams

•  Proactive and adaptable to changing priorities
•  Passionate about Thrive’s mission and values.
•  Passion for delivering creative and effective content
•  Good interpersonal skills
•  Resourceful and confident in using own initiative
Flexible
•
•  Enthusiastic
•  Analytical

Overview of Terms of Employment & Benefits

Salary (depending on experience): £26,000 - £28,000 for 35hrs (£20,800 to £22,400 for 28hrs)

Line manager: Head of Marketing & Engagement

Contract: 1yr fixed term (with possibility of extension depending on the needs of the organisation)

Location: Based at Thrive, Reading

Working hours: a normal working week is 35hrs, Monday to Friday 9-5pm although flexibility of
working hours is possible within this post. This post will be 28-35hrs per week.

Notice periods: the notice period will be 4 working weeks.

Holidays: annual holiday entitlement is 25 days (pro rata for part-time). In addition to annual holiday
entitlement, you are entitled to all statutory holidays. Part time staff are entitled to statutory and
bank holidays on a pro-rata basis on the same ratio as days worked, or if work is undertaken on
those days you are entitled to time off in lieu.

Sickness absence: Full salary for the first 20 days; half salary for the next 20 days (pro rata for part
time contracts); subsequent absences at nil salary (apart from any SSP entitlement) until return to
work.

Pension: you will be automatically enrolled into Thrive’s contributory pension after 2 months
employment.  Thrive’s contribution to the pension scheme is 4% of gross salary and you will be
required to contribute a minimum of 4%.

Death in Service Benefit

Employee Assistance Programme: The EAP offers a range of services that are designed to offer you
a healthy and fulfilling life.  This includes access to free counselling services and several information
helplines.  This benefit is provided by Health Assured.

Wisdom App:  Offered as part of the EAP, this health and wellbeing app provides an enhanced set of
proactive wellbeing tools and engaging features, designed to improve mental and physical health by
using personal metrics to set goals and measure achievements. Other discounts and benefits are
also available via bright exchange on the wisdom app.

To Apply:

Please complete all sections of this application form Thrive Application Form – Fill out form by
29th January 2026. Interviews will be held w/c 2nd February 2026

To achieve our goal of engaging as many people as possible in ‘gardening for health’, we know
that our employee team needs to better reflect and represent all of our communities. Therefore,
we particularly welcome applicants from a Black, Asian and Minority Ethnic background, and
disabled people, as these groups are currently under-represented among Thrive’s employees.

Thrive are a Disability Confident  Employer and as such we  are committed to the  employment and
career  development  of  disabled  people and  will offer  an  interview to  give  you  the  opportunity  to
demonstrate  your  abilities  at  an  interview,  if  you  declare  that  you  have  a  disability  and  meet  the
minimum criteria for the job.

By  ‘minimum criteria’ we mean that  you must  provide  us with evidence  in your application which
demonstrates that you generally meet the level of competence required for each competency as well
as meeting any of the qualifications, skills or experience defined as essential.

Successful appointment to this post will be subject to satisfactory references and Disclosure & Barring
Service checks. Thrive complies fully with the DBS Code of Practice. Having a criminal record will not
necessarily prevent an individual from working for Thrive.

Charity No. 277570

Company No: 1415700