Communications Manager: Marketing

Job Outline 

Strategic Planning 

• Lead the planning and delivery of marketing activity across Soho Theatre’s programme, ensuring campaigns are aligned with organisational priorities
• Manage the annual marketing output across both venues, balancing priorities across multiple shows and projects
• Work with senior colleagues to agree and manage box office targets and campaign budgets
• Collaborate with ticketing, sales, digital and press teams to support audience development and income generation
• Use audience insight and ticketing data to inform strategy and optimise performance
• Monitor and evaluate campaign performance, applying learning to future campaigns

Campaign Management 

• Devise and deliver creative, integrated marketing campaigns in alignment with the wider communications team (Digital, Press, Ticketing and Graphic Design)
• Lead campaign planning and delivery for priority shows, with a particular focus on theatre productions
• Oversee day-to-day campaign delivery across paid, CRM, partner and in-venue channels
• Ensure alignment between marketing, digital content, press activity and audience communications
• Oversee the production of marketing materials including copywriting, design and print outputs
• Manage relationships with external agencies and freelancers including designers, photographers and media partners
• Support visiting companies, artists and promoters to deliver campaigns in line with Soho Theatre’s brand
• Identify and grow target audiences, including new and under-represented groups
• Lead audience segmentation and targeted email campaigns using CRM systems
• Work with digital and ticketing teams to analyse campaign performance and optimise future activity

Team Leadership 

• Line manage Communications Officers (Marketing), supporting performance, development and day-to-day delivery
• Delegate workloads and manage priorities across campaigns and team members
• Foster a collaborative and high-performing team culture
• Support training and development for the marketing team and freelancers

General Responsibilities 

• Work collaboratively across Soho Theatre to maximise audiences, engagement and income
• Support the delivery of Soho Theatre’s business plan and organisational objectives
• Ensure consistency of brand and messaging across all marketing activity
• Represent Soho Theatre with external partners, artists and stakeholders where required
• Take an active role in first nights, press nights and key events
• Champion equality, diversity, inclusion and access across all marketing activity
• Ensure effective reporting, administration and communication across the team

How This Role Contributes 

• Drives audience growth and ticket income across Soho Theatre’s programme
• Delivers high-impact, integrated marketing campaigns across multiple artforms
• Strengthens Soho Theatre’s brand profile and audience engagement
• Supports commercial decision-making through campaign insight and performance analysis
• Builds strong relationships across internal teams, artists and external partners