Lead growth. Shape sustainability. Make a lasting difference.

St Wilfrid’s Hospice provides specialist palliative and end-of-life care to people across Eastbourne and the surrounding areas, supporting around 2,000 people and their families each year. We are a much-loved local charity, funded largely by the generosity of our community.

Following the

This senior leadership role has been

The role

As Commercial and Income Generation Director, you will:

• Develop and deliver a clear, data-led commercial and income generation strategy aligned to our recovery and sustainability ambitions

• Lead and modernise fundraising, retail and commercial activity, improving performance, profitability and innovation

• Identify and develop new income streams, partnerships and business models that are financially robust and purpose-aligned

• Work closely with the Chief Executive and Board of Trustees, presenting business cases, performance insights and investment proposals

• Act as an ambassador for the hospice with donors, partners, businesses and the wider community

You will provide visible, values-led leadership to senior teams, staff and volunteers, fostering a culture of accountability, collaboration and high performance.

About you

You will be a senior commercial leader with:

• Director-level (or equivalent) experience leading complex income-generating or commercial operations

• A strong track record of turnaround, growth and strategic delivery

• High levels of financial acumen, with confidence using data, forecasting and ROI analysis

• Experience leading multi-disciplinary teams and working at board or executive level

You do not need to have worked in the hospice or charity sector before. We welcome applications from candidates with backgrounds in

Why join us?

• A genuinely senior leadership role with real influence over organisational direction

• The opportunity to lead transformation at scale in a values-driven organisation

• A strong commitment to our values of

  Compassionate, Professional, Respectful and Progressive

• A clear focus on

  FREDIE (Fairness, Respect, Equality, Diversity, Inclusion and Engagement), embedded in how we lead and support our people

• The opportunity to leave a lasting legacy by securing the future of hospice care for our community

• Contributory pension scheme with the option to continue any existing NHS pension scheme membership

• We offer a generous holiday entitlement of 32 days per year plus bank holidays

Further information, including the full job description, person specification and details about our values and FREDIE commitments, can be found in the

If you have any questions regarding your application please do not hesitate to contact the People and Culture team on

If you would like to discuss the role in further detail please contact Colin Twomey's Executive Assistant, Julia Curtis-Woods on 01323 434227.