Content & Storytelling Lead

 Associate Director of Creative Strategy 

 Hybrid/The Grange, Saunderton

 Permanent, Full Time

 Circa £46,000 per annum

Stories are at the heart of how we inspire people to support, volunteer for and stand with our mission, and how we connect with more people who can benefit from our services. 

The Content & Storytelling Lead will be the custodian of these stories: uncovering them, shaping them and ensuring they are shared powerfully and consistently across the organisation and beyond.

This role blends creative leadership with structured content planning. You will work across teams to ensure we are identifying, gathering, developing and using stories to their fullest potential across multiple channels and making them accessible to all teams.  

• Lead the development and implementation of an organisation-wide storytelling strategy that builds our brand, increases engagement among supporters and volunteers and encourages more people to access our services
• Create a clear and simple process that defines how stories are collected, curated and shared internally to maximise strategic use
• Ensure our storytelling aligns with and builds our brand, reinforcing a clear and consistent identity across all channels and audiences
• Ensure that stories rooted in lived experience sit at the heart of our storytelling and brand strategy and shape them into compelling narratives that inspire understanding, connection and action
• Ensure storytelling aligns with our organisational values, safeguarding standards and ethics

• Create and manage a central story pipeline and content library that captures case studies, lived experience voices, recipient and volunteer stories, frontline employee experience and impact data
• Establish clear workflows for identifying, requesting, approving and maintaining stories and supporting materials (quotes, images, video, permissions, safeguarding etc)
• Build positive, collaborative relationships with colleagues, volunteers, recipients and partner organisations to encourage ongoing story-sharing
• Work across teams to ensure we are identifying, gathering, developing and using stories to their fullest potential across multiple channels including digital platforms, media, appeals, campaigns and internal communications

• Oversee a team that crafts compelling narratives and raw content for stories that can be used across multiple channels such as blogs, appeals, media, social media, newsletters, video scripts, campaign messaging, targeted outreach and annual reports.
• Collaborate with other teams to tailor stories to audience needs, ensuring raw content is available to all relevant teams, in a timely manner
• Guide tone of voice and storytelling messaging across the organisation, in line with our overarching brand framework offering training, templates and editorial support where needed.
• Work closely with Marketing Communications, Income Generation, Services, People & Culture & ELT to embed storytelling into their strategies and workplans.
• Ensure stories are used consistently and fully leveraged across all relevant channels

• Develop metrics to measure story and content performance
• Regularly evaluate what types of stories resonate and refine approaches to build stronger connection and engagement