Marketing ManagerRecruitment Pack - 2025IndexOur MissionTo bededicated inworking forstudents’interests,with brilliantpeople andservicesOur VisionFor everystudent tobelieve wesuperchargetheir life - atBU andbeyondWelcome  from the CEOWhy work for SUBU?Our ValuesOur Strategic Goals andObjectivesThe Recruitment ProcessWhat the team sayJob Description3456789Introduction from the CEOThank you for your interest in joining ourteam at The Students’ Union atBournemouth University (or SUBU forshort). I am always excited to welcomenew colleagues to our committed andtalented team who work every day tocreate positive experiences for BUstudents. SUBU is dedicated to enriching the livesof Bournemouth University students,whether that is through clubs andsocieties, putting on events in ourvenues or by supporting students withour Advice Service. We exist to furtherthe interests of students atBournemouth University, and everyonein our team contributes to that.At SUBU, you’ll find people who arepassionate about their work, and believein our values of Supportive, Progressive,Integrity, Collaborative, and Equity.We want you to help us achieve ourstrategic goals. If you think you have theright skill set, a positive attitude and feelthat you can be a great addition to ourteam, we we would love to hear from you. In return we’ll give you a dynamic and funworking environment, where two daysare rarely the same. You’ll work in afriendly and ambitious team to create areal difference in the lives of ourmembers.At SUBU we want the right person for therole, so we recruit people, not CVs. If youare not sure if you have what is requiredin the person specification, but think youare a good fit for our organisation thenwe strongly encourage you to go for it!I look forward to your application, andhope to see you soon.Andy SquireChief Executive OfficerWelcome3Holiday entitlement28 days for all full-time staff(pro rata for part time staff)Plus Christmas week closureand 2 additional days offaround August bank holiday. Extra day off on yourBirthday. Health & wellbeing35 hour working week tosupport work life balance. Employee AssistanceProgramme service.Discounted on site gymaccess + Free annualWellbeing Review (includingexercise, nutrition &massage).Cash plan to recover glassescost and free eye tests.Cycle to work scheme. Training andDevelopmentPersonal Development fundavailable. Work related professionaldevelopment opportunities. Access to executive coachfor work relatedsupport/guidance. OtherSalary Sacrifice Pension Healthcare plan with 24hraccess to GP. Day off to volunteer at aregistered charity. Sick Pay Benefits Significant Discounts onhigh-street brands.Enhanced Maternity andPaternity Leave.Free venue entry to ‘TheOld Fire Station’ Why work for SUBU?At SUBU our team have collaborated to define our values so that we live by theseand work in an environment that offers support and progression. We offer flexibleworking conditions in a can do and positive environment, prioritising a work lifebalance. As well as supporting students and having a positive impact on their time atBournemouth University, you will be able to enjoy all of the staff benefits below; 4We show empathy and compassion.We understand and respond to what people need.We share our knowledge, time, care, space, resourcesto help people thrive.SupportWe are innovative & forward thinking.We strive for better and stay ahead of the curve. We actively seek & respond to feedback.ProgressiveWe are authentic & our actions and words align. We are open and honest.We are accountable.IntegrityWe work together.CollaborationWe listen. We recognise differences and different solutions.We are working for a level playing field.We focus on the process and not just the end result.We respect each individual’s rights.We advocate and lobby on behalf of those who needit.We are proactive instead of reactive.EquityOur Values51. Ending studentlonelinessEvery student to have a strong and supportivefriendship and social network.2. Activating experiencefor life and work Every student to be aware and have access toexperiences that build their independence,employability and confidence.3. Attracting talentIncrease in students choosing BU.All students to be SUBU members.4. Empowering withcompassionate supportStudents to be equipped with the right tools tonavigate challenges. No student is lost lookingfor help.Our Strategic Goals andObjectivesTo reach our vision we will focus on fourstrategic goals.6The Recruitment ProcessWe welcome all applications and encourage all candidates to apply regardlessas to whether they feel they meet all the criteria set out in the personspecification.At SUBU we tackle imposter syndrome by focusing on what people can do andthe value they could bring to our organisation. All vacancies at SUBU are advertised on our website at subu.org.uk/JobsOnce you have completed, checked and submitted your application,you will be sent a confirmation email. We will start our shortlistingprocess shortly after the closing date for each job. If you aresuccessfully shortlisted to the interview stage you will be sent anemail with the available interview times for you to choose the mostconvenient for you. If you are unsuccessful at the shortlisting stageyou will be notified by email. Here you will find the link to our online recruitment portal, where youcan create a login and start your application. Your application formcan be completed in stages, saving your progress as you completethe form, for you then to log in at a later date to continue. At the point of the invitation to interview you will be given the formatand interview questions ahead of your selected time/date to allow youto prepare in a considered and measured approach. Our panel will bemade up of the hiring manager, a sabbatical officer, and one othermember of staff, all of whom will be named for you prior to yourinterview.The interview will be friendly and you will be invited to ask questions.Before you meet the panel, you will be taken on a brief tour of therelevant offices and buildings to give you a sense of the environmentthat you would be working in. If you are successful following your interview, the hiring manager willwork with you to plan your start date and induction. This will includesupport with any questions and setup requirements, along with anyadjustments that you need to work effectively.If you are unsuccessful, we will contact/inform you in your preferredmanner of which we will have asked you prior to interview, plusfeedback so you know how the decision was made.7What the team sayTammy BowieStudent Opportunities ManagerJoined SUBU in 2023“I love working in an environment where no twodays are the same. One day we could bedelivering training for 100 people and the next Imay be supporting students on a one to onebasis.” Justyna King SUBU Triage CoordinatorJoined SUBU in 2022“The organisation is progressive,attentive, and allows you to be the bestversion of yourself.” Andy Elsey External Partnerships ManagerJoined SUBU in 2014“I really like the flexibility of the jobaround family life. Being able to beflexible around childcare and school isgreat.” 89About the roleMARKETING MANAGERSUBU are looking for a Marketing Manager to develop SUBU’s marketing to focuson, and evolve, our audiences, plans, tone, style and planning to maximiseengagement with membersApply online here: LINKJob Title:Hours:Salary starting from:Responsible to:Responsible for:Place of work:Marketing ManagerFull Time, 35 hours a week – occasional evening and weekend work  C1 (new staff are recruited to SUBU within the lower end of their rolesband) Head of Marketing and CommunicationsDigital Communications Executive, Graphic & Web DesignerSUBU, The Student Centre, Talbot Campus (Bournemouth University)Purpose of roleTo develop SUBU’s marketing to focus on, and evolve, our audiences, plans, tone,style and planning to maximise engagement with members.  To lead the delivery of new and existing marketing projects within SUBU tomaintain quality, value for money and keep in line with our SUBU andcommunications strategy, while increasing engagement.  To manage a team of two full time staff, occasional casual student staff, freelancestaff and external agencies to enable the functions of the department withinagreed budgets. 10Key TasksEffectively lead, inspire, develop, and manage the work of direct reports. Responsible for setting workloads, priorities, objectives and other general line managementresponsibilities. Be the lead on all operational brand and marketing considerations, including leading the teamto ensure the creation of promotional assets, ensuring all content is of high quality, timely, andappropriate to the audience. Oversee engagement campaigns, events and projects as required. Responsible for delivering,supporting or contribution to the creation and production of the marketing aspects of SUBUprojects. Take responsibility for marketing planning with a focus on the needs and aims of theproject. Have overall responsibility for content on the Union’s digital platforms and marketing, such associal media and email campaigns. Oversee and grow the Union’s online provision andengagement, ensuring content is relevant and accurate. Coordinate the photography andfilming of key Union activities and events. Act as a guardian of the Union’s brand identity, ensuring that its applications are in keepingwith brand guidelines. Lead on the planning and delivery of brand events, such as the Freshers’ (September) andRefreshers’ (February) Fairs, Officer Elections, Student Awards, SUBU Summer Ball. Track and monitor workflow of the team, ensuring that staff levels are adequate and efficient.Measure work levels, plan for peak demand, prioritise work and progress jobs in a timelyfashion. Maintain the ticketing system to manage design and marketing requests fromcolleagues, including design production, printing, and publishing. Provide additional assistance to student employees by supporting full-time staffs’ supervisionof these roles. Provide support to the Head of Marketing & Communications to develop a strategic marketingplan for all Union departments, services and activities and manage the Union’s marketingactivities in support of it. Support the development of a marketing strategy that builds engagement, participation, andawareness with our membership and other stakeholders. Provide engaging and accessible copy, suitable for our student audience. To be the first point of call for incoming press requests. Act proactively and reactively as theprimary point of contact for prospective external and internal partner enquiries. Provide ongoing support to SUBU’s student-led Nerve media outlets including Radio, TV,Online News, Photography and Sport. Responsible for running committee elections each yearand assisting with day-to-day activities such as budget management, Committee Elections,Ofcom applications and providing opportunities for content capture. Carry out marketing segmentation and propose marketing communications solutions to driveengagement with different student groups – maintaining inclusivity, identifying hard to reachgroups and non-engaged members. Interpret analytics and improve the performance ofdigital engagement tools. Maintain and oversee the data requirements of digital marketing databases, websitememberships and other customer data involved in marketing and membership activity. Provide information relating to communication and marketing activities, and digital platformsfor key reports and meetings as required by the Head of Marketing & Communications. Liaise with University staff and external companies on issues relating to marketing andcommunication. 11Person SpecificationThree years’ experience working in a marketing role Two years’ experience line managing or supervising a team of staff Experience of engaging the services of agencies or freelancers Experience of working within a student or similar membershipengagement organisation Thorough understanding of the workflow of a small marketing &communications team. Knowledge of pre-press and printing processes, campaigns and digitalplatforms Thorough understanding of managing, segmenting and using data toimprove engagement with members, students or customers Excellent interpersonal skills Project management and priority setting Excellent understanding of Mac and PC based tools including MicrosoftOffice & Adobe suite. Competent graphic designer & with an eye for detail Competent at budget setting and management Competent photographer Excellent and clear verbal and written communication, includingcopywriting Self-motivated General for all staffThe principal roles and responsibilities will change from time to time and thepost holder is required to undertake any additional duties as deemedappropriate. Staff must always adopt and endorse the company’s vision and values as well asall supporting policies, across all aspects of the role. Staff are required to have a Personal Development plan and to participate intraining, meetings or conferences considered relevant to their job. Staff must carry out their duties with full regard to the rules policies andprocedures and conditions of service contained in the staff handbook To abide by the company’s policies and procedures To adhere to all health and safety legislation SUBU is committed to promoting, educating, and taking direct action onenvironmental sustainability. All SUBU employees are expected to integrateenvironmental sustainability values and action into their role where feasible. To undertake any other task that is deemed reasonable within your skill set. 12Pay BandsChief Executive Officer and Full Time Officers are not included within this system.Please refer to pay policy for this information.Each band base will be increased annually at the same rate or less than that yearsCOLA, to permit length of service progression within the band. Bases may alsoincrease based upon ongoing market rate research and Hays reviews.The split in each band, shown as darker & lighter blue (e.g B1 or B2) provide ahigher starting  point for some non-standard or specialist roles. All roles within acomplete band (e.g B1 & B2 combined) have the same maximum so roles allprogress up to the same limit.Adjacent bands may share a partial salary crossover to allow for varied experience,skills & knowledge levels to be recruited and rewarded. Bands D & E have identical bases as this is the amount SUBU will never pay lessthan, as reviewed annually through the Board. Maximums for each band do differhowever, to allow further progression within higher bands.13For an informal chat about this role please email slegg@bournemouth.ac.uk toset up a call. Shani Legg Head of Marketing and Communications At SUBU, we’re proud to be the voice of over14,000 Bournemouth University (BU) students. TheCommunications Team plays a vital role in makingsure students stay informed, engaged andconnected – whether that’s through dynamic socialmedia content, targeted email campaigns,impactful news stories, or eye-catching printmaterials. We work with every department across theStudents’ Union to deliver effectivecommunications that reflect the vibrant anddiverse student community here at BU. I’m looking for self-motivated, enthusiasticindividuals who are passionate about student lifeand have a real flair for writing and communication.If you’re motivated by the idea of improving thestudent experience and being part of a fast-paced,creative team, I’d love to hear from you! Meet the hiring managersubu.org.uk