Marketing Manager

Job Title:  Marketing Manager
Position:  12 Month Maternity Cover

Hours:  Full time, average 35 hours per week

Salary Range:  £30,900

Holidays:   25 days per year + Bank Holidays

Responsible to:  Commercial Director
Location based
at:

Chelsea Physic Garden, 66 Royal Hospital Road, London,
SW3 4HS.

About Chelsea Physic Garden

Chelsea Physic Garden (CPG) is an independent charity set up in 1983 to
promote and preserve the four-acre garden of the same name. The charity’s
mission is to demonstrate the medicinal, economic, cultural and environmental
importance of plants to the survival and wellbeing of humankind. We are open
to visitors six-days a week, eleven months of the year. There has been a
teaching Garden on our site since 1673, and today we hope that all our visitors
leave inspired, having learnt something new.

About the Role

CPG is seeking a Marketing Manager (Maternity Cover) to deliver our
ambitious communications and marketing strategy. The Marketing Manager
will oversee the day-to-day management of the Garden’s communications
channels, including email, paid and organic social media, website content, and
press/PR enquiries. This role ensures that all marketing activity is efficient,
effective, and aligned with the Garden’s objectives.

The Marketing Manager will design, deliver, and evaluate multi-channel
campaigns that support the Garden’s strategic priorities, driving engagement,
awareness, and measurable return on investment.

They will also oversee the planning and execution of seasonal and thematic
campaigns connected to the Garden’s public programmes and activities.

As guardian of the Garden’s brand, the Marketing Manager will ensure all
communications are consistent with the Garden’s house style, supporting
colleagues across the organisation to produce materials that are accurate,
professional, and on-brand.

Our Values

We have a set of five inter linked reinforcing values that support each other

Key Areas of Responsibility

Team & Communications Management

•  Line manage a part-time Marketing Assistant to support delivery of

campaigns and day-to-day communications.

•  Oversee all communications channels (email, social media, website,
press/PR) ensuring timely, accurate, and brand-aligned messaging.

•  Develop and implement communications plans across multiple

channels, responding to enquiries and providing guidance to colleagues
on best practice.

•  Act as gatekeeper for website, social media, and email platforms,
ensuring only approved and compliant content is published.

•  Serve as first point of contact for media enquiries, providing accurate

information and assets.

Campaign Management

•  Plan, deliver, and evaluate multi-channel campaigns that support
strategic, commercial, and operational priorities, including the
Glasshouse restoration project.

•  Manage campaign budgets, including paid social and PPC activity,

ensuring cost-effective use of resources.

•  Collaborate with the Commercial Director and department heads to align

campaigns with organisational priorities.

Analytics & Reporting

•  Monitor and report on communications and marketing KPIs, producing

monthly reports with actionable insights.

•  Provide quarterly data for management reporting and advise colleagues

on data-driven decision-making.

•  Ensure activities demonstrate measurable return on investment.

Brand & Content Management

•  Champion the Garden’s house style, providing training and quality

assurance to colleagues.

•  Support creation of branded collateral and ensure brand consistency in

all internal and external communications.

•  Recommend updates to the Style Guide to improve accessibility and

clarity.

Supplier Management

•  Manage relationships with external suppliers including PR, designers,

printers, web developers, and PPC agencies.

•  Review supplier performance and value for money, preparing business

cases as needed.

•  Ensure supplier invoicing and documentation are processed accurately

with the finance team.

Person Specification

Skills and Experience

Experience designing and delivering multi-channel marketing
campaigns
Experience reporting on the effectiveness of marketing
activities including calculating ROI
Excellent communications skills (written and verbal)
Thorough understanding of GDPR and how it relates to
marketing activities

Essential (E)/
Desirable (D)
E

E

E
E

Demonstrable experience managing suppliers to deliver brand
compliant marketing materials
Knowledge of current trends, resources and information
relating to marketing within the heritage and museums sector.
Experience of working with paid for and organic press
enquiries.
Working knowledge of SEO
Working knowledge of Google analytics
Working knowledge of Google Tag Manager
Working knowledge of Google ads and Facebook ads
Experience of designing materials for web, print and
advertorial
Knowledge of working in value-led organisations such as
charities, or the cultural sector
An interest in Gardens or Garden history and a willingness to
understand basic botany and the role of a modern Physic
Garden

E

E

E

D
D
D
D
D

D

D

Terms and Conditions:

This is a 12-month fixed term contract. The post holder will be required to work
an average of 5 days per week, but the nature of the role means that flexibility
over the days and hours worked is required to meet the needs of the business
and will include some unsocial hours as well as some weekend and bank
holiday working. The Garden operates a hybrid working pattern with a
minimum of 60% of your working time in office, roughly 3 in 5 days per week.

Salary Exchange contributory pension scheme with a scheme contribution of
5% employer 3% employee deducted from gross salary

33 days holiday including eight statutory holidays

Closing date:  Sunday, 12 October 2025

Provisional Interview date: Tuesday, 21 October 2025