Brand marketing officer GG480

Vacancy Type

Permanent/Full Time

Location

London with hybrid working / and supporting flexible working

Hours per week

35 hours per week

Salary

£36,549 + £3,500 location allowance (LA) per year and check out our great benefits!

Application Deadline

Sunday, June 28, 2026

Job description

Job Profile document

Job summary

Brand marketing officer

We’re looking for a creative, organised and proactive

brand marketing officerto help bring Girlguiding’s mission to life. In this role, you’ll play a key part in delivering impactful marketing campaigns that grow our brand, attract new volunteers and young members, and support vital fundraising efforts.

Working closely with our strategic marketing manager and wider marketing team, media agency and in‑house creative teams, you’ll help plan, deliver and optimise paid marketing activity across platforms such as Google, Meta and TikTok. You’ll write clear, engaging copy tailored to different audiences, create on‑brand campaign assets using tools like Canva, and use analytics to monitor performance and share insights.

Collaboration is central to this role. You’ll partner with teams across Girlguiding - including volunteer growth, girl experience, fundraising, technology and social - to ensure campaigns are aligned, inclusive and user‑centred. You’ll also support regional communications teams by developing resources and templates that help boost recruitment locally.

This is a varied, hands‑on role perfect for someone who thrives in a fast‑paced environment, enjoys managing multiple projects, and is excited by new marketing trends. If you’re passionate about making a positive impact for girls, we’d love you to join us.

About Girlguiding

Girlguiding is the UK’s largest youth organisation dedicated completely to girls. We’re over 300,000 Rainbows, Brownies, Guides and Rangers, who come together to laugh, learn, explore and have adventures, in communities across the UK and virtually. We're almost 80,000 volunteers who make guiding happen by giving time, talent and enthusiasm. Girls can do anything. We’re a powerful collective voice – with girls, led by girls – changing the world for the better.

Girlguiding values the differences that a diverse workforce brings and is committed to inclusivity, and to employing and supporting a diverse workforce. We are proud to work with a number of organisations who support us to create and maintain a culture that celebrates diversity and champions inclusion in the workplace. We welcome applicants from all backgrounds.

Girlguiding operates a hybrid working arrangement where office based staff are required to attend the office on average two days a week, or 40% of working time across the year. Location allowance is payable to those who work in accordance with our hybrid working model. We’re committed though to supporting our staff to achieve a good work-life balance and offer flexible working options wherever we reasonably can. All staff are required to carry out our online health and safety training and complete a DSE risk assessment to ensure we can provide the support you require.

We strive to ensure our recruitment processes are accessible to everyone. If you would like to receive any information in a different way or would like support in helping you to apply, please get in touch with

HR@girlguiding.org.ukor by calling 0207 592 1892.