Insight Analyst - Digital

Key Responsibilities

Oversee digital analytics and tracking.Drive the implementation, governance, and quality assurance (QA) of our digital tracking across products and campaigns, ensuring data and attribution are reliable for informed decision-making.
Generate actionable insight.Analyse end‑to‑end digital performance and translate findings into clear recommendations; facilitate performance conversations with teams and follow through to impact.
Observe and improve the performance of user-facing digital platforms.Track SEO and on‑site search performance across our user-facing digital channels; surface technical and content opportunities with the Product Manager to protect and grow organic reach.
Embed measurement in delivery.Work with Product & Platforms, Content and Marketing to design tracking early (requirements, tagging, UTMs, data layers) so projects and campaigns launch with robust measurement in place.
Evaluate tests and changes.Support measurement planning and post‑implementation analysis for experiments, appeals and key journey changes; evidence impact and share learning.
Improve organisational data literacy.Create practical guidance, definitions and training; run clinics to improve colleagues’ confidence with reports and metrics; champion consistent use of data in planning and decision-making; and play an active role in the Blood Cancer UK Insight Network, sharing learning and helping build a joined-up approach to insight.
Act as a strategic partner.Use insight to steer organisational decisions, influencing senior leaders and teams to prioritise what the evidence shows will have the most impact.

Skills, Knowledge and Expertise

Knowledge

Strong working knowledge of web and campaign analytics (e.g. GA4, Search Console, Google Tag Management, Paid advertising, Organic social media platforms, UTM governance) and how insight informs product, content and channel decisions.
Understanding of SEO metrics and the levers that drive search performance.
Highly skilled at creating dashboards and using data visualisation tools (e.g. Looker Studio or similar) and familiar with principles of good reporting design.
Awareness of data governance and privacy considerations relevant to digital measurement.

Skills

Skilled at influencing organisational decisions by surfacing insight at the right level, in the right format.
Strong facilitator and trainer, able to build data confidence and consistency across teams.
High attention to detail with strong QA discipline across tagging, data flows and reporting.
Able to turn complex data into clear, accessible stories and recommendations for non‑specialists; confident presenting and facilitating performance discussions.

Experience

Partnering with leaders and managers to embed insight into strategy, planning and prioritisation.
Upskilling others through guidance, training and documentation.
Designing and owning digital tracking set‑ups and maintaining analytics platforms to ensure reliable data capture and attribution.
Building dashboards and reporting suites that are timely, relevant and used by teams across an organisation.

About Blood Cancer UK

FLEXIBLE WORKING & OUR BENEFITS

We welcome conversations about part time working, job shares, and all forms of flexible working right from application stage. You can get in touch with us at

if you want to ask us anything about flexible working.

recruitment@bloodcancer.org.uk

Benefits:We think our benefits are brilliant, and the majority start from day 1. These are just a few of them:

30 days annual leave PLUS bank holidays
Generous pension scheme and Life Assurance
Enhanced maternity, paternity and adoption leave, as well as study leave and a day off to move house
Wellbeing is a priority for us, we offer a wide range of individual and team support in our Wellbeing Hub
Our Academy is our in-house Continued Professional Development (CPD) learning and development programme, including an internal mentoring scheme. We have organisation-wide focus days, which are days set aside for you to focus on your own development, without being interrupted by emails and meetings.
Cycle to work and season ticket loans
Opportunity to take sabbaticals

Location:Working agile means we changed from having a culture where people are expected to be in the office from 9am to 5pm to one where we’re much more focused on what they deliver. We've built a positive culture where autonomy, trust, wellbeing and flexibility allow us to recruit and retain the very best people. We recognise that teams still need to come together regularly to develop relationships and strengthen collaborative working. Therefore, for the majority of roles, your contractual place of work will be one of our offices. The expectation for how often you will be required to attend the office is outlined in the job profile and will be discussed with you. Details about our hybrid and

agile working approach(including how travel expenses work) can be found on our

website.

HOW TO APPLY

We ask you to send us a CV and cover letter. In your cover letter, we'd like to know why you're interested in working with us at Blood Cancer UK. It's also helpful if you tell us why you think you are a great candidate for this role based on the skills, knowledge and expertise section above. Your cover letter doesn't have to be too long, 1-2 pages is ideal. Please don't add photos or graphics to your CV, as we use blind shortlisting at this stage of the process.

Full details about our recruitment

processes, including how we use blind shortlisting and what to expect at each stage of the process can be found on our

website. Sometimes we close our vacancies early, usually because we have had a lot of great applicants, so we’d always encourage you to apply early rather than wait until the deadline.

WHY WORK AT BLOOD CANCER UK?

We started because of Susan, we’ll get there because of you.

Blood Cancer UK was started by one family who lost their daughter, Susan, to blood cancer, and that history and sense of family continues to shape who we are today. When you join Blood Cancer UK, you don’t just become an organisational employee – you become part of a collaborative community dedicated to funding research into beating blood cancer that includes some of the most inspiring people you’ll ever meet.

And we’re not that far away from beating blood cancer. We’re confident we can do it within the next generation, and this makes us hugely ambitious and gives us a sense of real urgency. It also means we’re changing quickly as an organisation as we constantly challenge ourselves and strive to become more and more effective. This pace of change means working here isn’t for everyone. But if you’re excited by the chance to work in a fast-paced, agile and supportive environment with the focus and ambition to beat blood cancer this could be the place for you! We focus on results rather than time spent at a desk, so we deliver more for people affected by blood cancer.

EQUALITY, DIVERSITY & INCLUSION

We are committed to actively promoting equality, diversity, and inclusivity. Read our

statementwhich reflects our strong drive to change in this area.

You can read some examples of how we can support you through the application and interview process

here.

Documents

Our Hiring Process

Don't worry if you don't see any roles you want to apply for now. Register your interest to allow us to contact you when a suitable role meeting your criteria comes along. Please note that at the present time, Blood Cancer UK is unable to offer work experience placements or internships.