Senior Website Officer AF/1512

• Location
• London / Remote
• Application Deadline
• Thursday, January 8, 2026
• Deadline Time
• 12:00 PM
• Positions Available
• 1
• Vacancy Type
• Permanent/Full Time
• Working Hours
• Full-time: usual working hours are Monday to Friday, 09:00-17:00. Flexible working is possible.
• Salary
• £40,000 FTE per annum, plus 6% contributory pension scheme
• Job Documents
• Job Profile document
  
  
• Job Summary
• Senior Website OfficerAre you a Senior Website Officer looking to make a difference to children and young people’s lives?If you’ve answered yes, please read on to hear more about our exciting opportunity.

  Anna Freud is seeking a Senior Website Officer to join our world-leading mental health charity for children, young people and their families. Our mission is to close the gap in wellbeing and mental health by advancing, translating, delivering, and sharing the best science and practice with everyone who impacts the lives of children, young people and their families. More information about Anna Freud is available on our website:

  www.annafreud.org/about/.

  Our EDI commitment

  We are dedicated to fostering a diverse and inclusive workplace and being an equal opportunities employer, whereby equity, diversity, and inclusion (EDI) are core to our recruitment practices. All candidates who meet the job criteria will be considered for employment, regardless of ethnic origin, religion or belief, gender, sexual orientation, disability, age, socioeconomic background, caring responsibilities and care experience.

  We ask candidates to share their diversity dimensions with us to help us identify, tackle and prevent bias across the employee lifecycle. We believe a diverse workforce enhances our ability to support mental health and wellbeing, allowing us to better meet the needs of the children, young people and families we serve

  .

  As a Disability Confident employer, disabled candidates meeting our criteria are guaranteed an interview. Applications are submitted anonymously and assessed using a fair evaluation process based on the criteria set out in our job profiles.

  What we offer

  We offer a range of

  staff benefitsand you can view them all.

  Alongside our benefits, this role offers real ownership, flexibility, and the chance to do meaningful digital work that makes a tangible difference, all within a supportive, collaborative charity environment.

  What you’ll do

  As our Senior Website Officer, you’ll take ownership of Anna Freud’s key websites, leading their development, performance and day-to-day management to ensure they are effective, accessible and genuinely useful for the people who rely on them

  • Lead and deliver website roadmaps and projects, working with teams across the charity to prioritise, QA and release improvements
  • Manage and optimise website content, ensuring pages are accurate, engaging, on-brand and aligned with SEO best practice
  • Use analytics, tracking and reporting to understand user behaviour and make data-driven improvements to performance and journeys
  • Improve user experience and accessibility through testing, UX/CRO best practice and ongoing optimisation
  • Oversee the technical performance of the websites, integrations and workflows, flagging risks and continuously improving ways of working

  What you’ll bring

  You’re an experienced, hands-on website professional who enjoys owning websites end to end — using insight, testing and strong technical know-how to improve performance, user experience and impact across a complex organisation.

  • Strong experience managing and updating websites via a CMS, with the confidence to troubleshoot issues and take day-to-day ownership
  • You’re comfortable leading website projects and development work, juggling priorities and working with multiple stakeholders
  • Solid knowledge of SEO (on-page and technical), and experience improving search performance through well-planned content and structure
  • You’re confident using tools like GA4, GTM and testing platforms, and enjoy turning data into clear insights and decisions
  • Experience working with agencies or third parties, and the communication skills needed to keep work moving and expectations aligned

  This is a great opportunity if you enjoy having real ownership and visibility over websites that genuinely matter. You’ll be trusted to shape strategy, lead meaningful projects, and see the direct impact of your work in a purpose-led organisation doing nationally recognised work.

  Key details

  Hours:Full-time: usual working hours are Monday to Friday, 09:00-17:00. Flexible working is possible.Salary:£40,000 FTE per annum, plus 6% contributory pension schemeLocation:Hybrid (a mixture of home/onsite working): staff are working onsite for at least 20% of their working hours, either at our London site (4-8 Rodney Street, London N1 9JH) or our Northern Hub (Huckletree, The Express Building, 9 Great Ancoats Street, Manchester M4 5AD).Contract type:Permanent

  Next steps

  Closing date for applications:midday (12pm), Thursday, 08 January 2026. Please note that due to high application volumes, we may close this advert early. We encourage you to apply promptly and to keep an eye on our future vacancies for more opportunities.Notification of interview:shortlisted applicants will be notified no later than Monday, 12 January 2026. During shortlisting, applicants are anonymously assessed using the criteria visible in the Job Profile. Please note: due to the high volume of applications received, we will not be able to provide feedback to unsuccessful applicants.Interviews:will be held in-person/remotely in week commencing 19 January 2026How to apply:click on the 'apply now’ button to apply online. We are unable to accept CVs and kindly request no contact from agencies.

  Questions?

  Please email

  recruitment@annafreud.orgwith any job enquiries, or if you require assistance or experience difficulties when applying. Please note that successful candidate(s) will be asked to evidence their Right to Work in the UK post-job offer – we do not hold a sponsor license therefore we are unable to provide Visa sponsorship.