R ECRUITMENT
PAC K

LIVE THE HISTORY. CREATE THE FUTURE.

Birthright Growth Manager at UJIA
Job Description | November 2025

About UJIA

UJIA is dedicated to ensuring that young Jewish
people in the UK forge a personal relationship
with Israel, so that they have a strong sense of
belonging to the Jewish people.

firsthand encounters, peer connections, and
educational settings that are instrumental in
strengthening a relationship with Israel.

Our work is organised into four pillars:

1. Empowering Young People

2. Experiencing Israel

3. Deepening Israel Connections

4. Responding in Israel

We are dedicated to empowering young Jews
by removing barriers to help them form strong
connections with Israel and by cultivating future
leaders who can inspire their peers. We do this
through developing a thriving informal Jewish
education sector with the Youth Movements and
the Union of Jewish Students.

We have decades of experience in sending
young Jews in the UK to Israel on rite of passage
programmes, such as Israel Tour, Gap Years and
Birthright Israel. These Israel experiences offer

We ensure that powerful Israel experiences do not
end the moment participants return home. Without
deliberate follow-up, the connection can fade
quickly. Since 7th October, with Israel feeling both
closer and more contested, our responsibility has
become clearer: we must create the space for young
people to reflect on what they experienced, deepen
their engagement with Israel and their peers, and
continue their journey. Our post-programme follow-
up ensures that connection becomes continuity
— helping young Jews to carry forward their
relationship with Israel and strengthen their sense
of belonging to the Jewish people.

We continue a role that has defined UJIA
throughout our history: being there when the
people of Israel need us most. Time and again, our
community has turned to UJIA as the trusted vehicle
to channel its solidarity and generosity to respond in
moments of crisis. We now face the responsibility of
ensuring that this culture of giving is embedded for
the next generation, so that philanthropy is not seen
as optional but as an essential expression of Jewish
belonging. Since 7th October, our response has
shown this in practice — mobilising funds rapidly
and responsibly to support recovery and rebuilding
in Israel’s South and North, from trauma relief and
education to livelihoods and basic needs. By doing
so, we are not only meeting urgent needs on the
ground, we are also deepening the sense of shared
responsibility that binds our community to Israel
and to the Jewish people.

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United Jewish Israel Appeal is a registered charity no. 1060078 (England & Wales) and SC 039181 (Scotland).RECRUITMENT PACK About Birthright

Birthright Israel is the largest and most influential
educational-tourism organisation for young
Jewish adults worldwide. Since 1999, Birthright has
brought more than 900,000 participants to Israel
on 10-day journeys that strengthen Jewish identity
and deepen connections to Israel and Israelis. The

organisation also offers internships, fellowships
and volunteer opportunities. With immersive travel
and local engagement, Birthright Israel continues
to empower the next generation with knowledge,
belonging, and purpose.

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RECRUITMENT PACK United Jewish Israel Appeal is a registered charity no. 1060078 (England & Wales) and SC 039181 (Scotland).Foreword

Thank you for your interest in joining our
professional team at UJIA as Birthright Growth
Manager. This recruitment pack will provide
you with an opportunity to learn more about
our mission, values, and the impact we’re
working to achieve.

As Birthright Growth Manager, you will lead on the
development and delivery of a strategic recruitment
plan to significantly increase participation in
Birthright Israel programmes across the UK and
Ireland. This includes achieving ambitious growth
targets of 1,000 participants in 2026 and generating
2,000 qualified leads, while raising awareness of
all Birthright Israel offerings—including the 10-Day
Classic, Onward Israel, and Volunteer programmes—
through strategic partnerships, innovative outreach,
and digital engagement.

Working closely with UJIA and Birthright Israel’s
Global Marketing team and the trip Organiser, you
will drive activity that strengthens relationships,
expands networks, and ensure the highest
quality participant experience. This is a visible role
that combines strategic planning with hands-
on implementation and plays a critical part in
expanding the reach and impact of Birthright Israel
programmes in the UK.

UJIA works to provide a supportive organisational
culture that prioritises people. We are a committed
team with a flexible, collaborative culture, focused
on delivering excellence across all areas of our work.
We believe in fostering a positive and collaborative
work environment, encouraging personal growth,
and providing opportunities for professional
development. We welcome your application and
the opportunity to learn more about what you could
bring to this role.

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RECRUITMENT PACK United Jewish Israel Appeal is a registered charity no. 1060078 (England & Wales) and SC 039181 (Scotland).RECRUITMENT PACK

Roles & Responsibilities

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To develop and implement a comprehensive
recruitment growth strategy for all Birthright
Israel programmes.

To achieve ambitious recruitment targets,
including 1,000 participants in 2026 and the
generation of 2,000 qualified leads, while expanding
awareness of Birthright programmes across the UK
Jewish community.

To build and manage strategic partnerships with
Jewish organisations, youth movements, campus
groups, and community networks to generate high-
quality leads and broaden outreach.

To strengthen relationships with key partners,
including the Union of Jewish Students (UJS), Jewish
Small Communities Network (JSCN), synagogues, and
marketing outlets, to enhance recruitment efforts and
engage smaller or harder-to-reach communities.

To lead and participate in in-person recruitment
activities, including fairs, campus events, and
presentations and young adult events, representing
Birthright Israel.

To develop and implement innovative grassroots
and peer-to-peer recruitment initiatives, including
incentive-based programmes where appropriate, to
drive engagement among target demographics.

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To support UJIA and Birthrights marketing efforts
through content creation, community engagement,
targeted campaigns, and timely response to enquiries,
ensuring alignment with global messaging.

To manage the production and distribution of
marketing collateral such as banners, flyers, and
merchandise to support recruitment efforts and
maintain brand consistency.

To analyse market insights and on-the-ground
feedback to identify emerging trends, challenges,
and opportunities, adapting strategies and tactics to
maximise recruitment impact.

To work closely with trip organisers to ensure an
exceptional pre-trip participant experience, delivering
strong customer care and supporting optimal
programme capacity from initial enquiry to departure.

To contribute to annual planning and reporting
processes, providing regular updates on progress
against objectives and ensuring recruitment data
is accurately tracked in CRM systems and project
management tools.

To collaborate closely with internal colleagues and
external stakeholders to ensure all recruitment activity
is strategically aligned and contributes to UJIA and
Birthright Israel’s overall goals.

To undertake any other tasks as may reasonably be
expected of an employee, as instructed by the VP of
Global Marketing or UJIA senior leadership.

This Job Description is not intended to comprehensively list the responsibilities of the post but to indicate the main
areas which at this stage appear to be the essential requirements of the post.

Salary

The salary for this role will be in the range £28,000 to £32,000 FTE commensurate with experience.

Reports to

The Birthright Growth Manager will report and be responsible to the Director of Israel Experience.

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RECRUITMENT PACK United Jewish Israel Appeal is a registered charity no. 1060078 (England & Wales) and SC 039181 (Scotland).Place of Work:

UJIA’s main office is in Golders Green at Amelie House, 221 Golders Green Rd, London NW11 9DQ with travel
to our offices in Manchester, Leeds and Israel as required and working from home in accordance with our
flexible working policy. This role will regularly be expected to travel for work in the UK with occasional travel
to Israel.

Hours of Work:

Regular office hours are 09:00 – 17:30 Monday to Thursday, Fridays 09:00 – 13:30. This full-time role may involve
some work outside of normal office hours for which we have a time off in lieu policy. We have a robust flexible
working policy that allows for further flexibility.

Benefits:

•  Holidays: 20 days + main Jewish Holidays + Bank Holidays + additional days occurred for length of serve

•  Flexible working policy from day 1

•  Company auto enrolment pension scheme

•  Employee Benefits Platform (including free counselling, financial advice, coaching and other offerings)

•  Positive, supportive and collaborative working environment with opportunities for

professional development

Desirable Criteria:

•  Experience in recruitment, community engagement, or related fields, ideally within the charity sector,

Jewish community, or travel/experiential education sectors.

•  Demonstrated success in building partnerships and achieving measurable growth targets.

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Strong strategic thinking with a results-driven mindset.

•  Exceptional relationship-building and networking capabilities.

•  Excellent communication and presentation skills, both written and verbal.

•  Familiarity in social media content creation and basic digital marketing tools.

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Strong execution skills, with attention to logistics and impact.

•  Familiarity with the UK Jewish community landscape and its key institutions.

•  Experience working with student or young adult programmes.

•  Understanding of data-driven recruitment tactics and CRM systems.

•  Previous participation in an Israel Experience programme

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United Jewish Israel Appeal is a registered charity no. 1060078 (England & Wales) and SC 039181 (Scotland).RECRUITMENT PACK Expectations

•  A deep commitment to UJIA and Birthright’s Missions.

•  Good time management with the ability to multitask and prioritise work across varied deadlines.

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Skilled and confident in pitching and presenting to different audiences.

•  Ability to build credibility quickly with stakeholders and community leaders, inspiring confidence

and engagement.

•  Willingness and ability to travel extensively across the UK, with occasional travel abroad as required.

•  Proactive, self-motivated approach with the confidence to take initiative and drive forward fundraising

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opportunities independently and collaboratively.

To work within the context of UJIA’s ethos, policies and procedures.

To be flexible with work assignments.

To understand the responsibilities of working as part of a team.

To serve a cross-communal user base, respecting and providing for a variety of individuals and
organisations with diverse ideologies and beliefs.

To undertake professional training and development as appropriate.

To take part in broader UJIA organisational commitments (e.g. staffing fundraising events, attending
whole-staff days etc).

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To be flexible with hours of work – urgent tasks may require working beyond formal office hours.

•  High level of computer literacy and understanding of spreadsheets and databases and proficient in the

use of Microsoft Office suite and CRM systems.

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RECRUITMENT PACK United Jewish Israel Appeal is a registered charity no. 1060078 (England & Wales) and SC 039181 (Scotland).How to Apply

Please submit your CV along with a cover letter outlining your relevant experience
and why you are the ideal candidate for this role to recruitment@ujia.org.

To apply or if you have any questions about the work of UJIA, the role advertised, or need
more practical information, please do not hesitate to email recruitment@ujia.org.

Closing date: Close of business on 11th December 2025

Interviews for successful candidates will take place 15th – 18th December with UJIA and a
virtual second round of interviews will take place with Birthright the week commencing
22nd December.

We are an employer who aims to celebrate diversity and ensure inclusion and equal
opportunities to all people regardless of race, religion, abilities or any other protected
characteristic as defined by the Equality Act 2010. If you have a disability and wish to
request a reasonable adjustment at any stage of the recruitment process, please contact
recruitment@ujia.org.

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RECRUITMENT PACK United Jewish Israel Appeal is a registered charity no. 1060078 (England & Wales) and SC 039181 (Scotland).