Head Office

CRM Manager

CRM Manager – 6 Month Fixed-Term Contract

Barbican, London | Hybrid Working (1-2 days a week) | Marketing | Fixed-Term Contract: 6 Months

Competitive salary available, depending on experience

37.5 hours per week

Nuffield Health is the charity that’s building a healthier nation, one day at a time. From award-winning hospitals and leisure facilities to flagship community programmes – we’ll do whatever it takes to look after the UK’s wellbeing. It starts with passion and commitment to quality. It starts with you.

As a CRM Manager, you’ll play a key role in delivering impactful CRM campaigns, communications, and automated customer journeys that drive lifetime value. Working closely with the Senior CRM Manager, you’ll use Salesforce Marketing Cloud, Salesforce CRM, and third-party tools to enhance customer experience across B2C and B2B service lines.

This is an exciting opportunity to contribute to CRM transformation and strategic programmes, helping shape how customers engage with our brand and services.

As our CRM Manager you will:

Deliver CRM campaigns and automated journeys using Salesforce Marketing Cloud and other tools.
Collaborate with stakeholders to improve data quality, integrity, and reach within Salesforce.
Brief and coordinate with our SFMC development agency to optimise platform capabilities.
Support the creation and launch of new customer journeys, including solution design and testing.
Manage a backlog of campaigns, communications, and events, ensuring timely delivery.
Prepare journey maps, copy, imagery, and dynamic content for email and SMS channels.
Ensure GDPR compliance across all CRM communications and data handling.
Conduct A/B testing to optimise engagement and build customer insight.
Create and maintain reporting dashboards to measure CRM performance and ROI.
Use insights to inform onboarding, training, and campaign optimisation.
Champion closed-loop reporting and embed ROI tracking into BAU processes.
Maintain and update CRM templates, ensuring compliance and relevance.
Manage data updates including permissions, PI changes, and complaint-related actions.
Document formal processes to support an ‘always-on’ CRM operating model.
Build and maintain strong working relationships with key internal and external stakeholders, including:
- Senior CRM Manager and CRM Team
- SFMC Development Agency
- External agency partners and suppliers
- Wider Marketing and Digital teams
- Central teams: Trading, Sales, Customer Propositions, Comms, Brand, Digital, Finance
- Central Operations and Site Contacts

To succeed as a CRM Manager, we’re looking for:

Hands-on experience with Salesforce Marketing Cloud or similar ESPs
Proven track record of delivering results through customer insight
Adobe Creative Suite (Photoshop, Dreamweaver)
Strong understanding of Sales and Marketing KPIs
Campaign creation and lifecycle journey mapping
Excellent copywriting and proofreading skills
A/B testing and post-campaign analysis
CRM performance reporting

Desirable Qualifications & Experience

Degree in Digital, IT, Business, Marketing or equivalent
Experience with SFMC modules: Email Studio, Automation Studio, Mobile Studio, Journey Builder, Content Builder
Knowledge of healthcare, fitness, or consumer health sectors
Experience in both B2B and B2C environments
Familiarity with Salesforce CRM, Sales Cloud, and Service Cloud
Understanding of customer segmentation in cloud-based platforms

Helping you feel good.

We want you to love coming to work, feeling healthy, happy and valued. That’s why we’ve developed a benefits package with you in mind. Here, you can choose from a range of fitness, lifestyle, health and fitness wellbeing rewards, such as free gym membership, health assessments, retail discounts and pension options.

At Nuffield Health, we take care of what’s important to you.

If you like what you see, why not start your application now? We consider applications as we receive them and reserve the right to close adverts early (for example, where we have received an unprecedented high volume of applications). So, it’s a good idea to apply right away to ensure you’re considered for this role.

Apply today… It starts with you.

Rewards & Benefits

Helping you be and feel your best.

Annual Leave

25 days + Bank Holidays, increasing to 27 days after 5 years and to 30 days after 10 years of service.

Nuffield Health Healthcare Plan

Membership is free for employees and you can add partner and dependants at your own cost.

*eligibility criteria applies.

Financial Wellbeing

A range of employee benefits through a Financial Wellbeing provider – including affordable loans repaid through salary, access to your pay when you need it, simple savings, a government Help to Save scheme and money insights.

Cycle to Work Scheme

Save money, get fit and reduce your carbon footprint by taking advantage of this tax-efficient scheme to get a new bike.

Gym Membership

Free membership to any Nuffield Health gym, plus discounted memberships for family members.

Online GP

Discounted access to secure video and telephone GP consultations and a suite of healthcare management tools, provided by digital healthcare company Doctor Care Anywhere.

Relevant Stories

Sharing memorable experiences.

Hints & Tips

Help with your application.

Once you’ve found the right role for you, you can apply online. All you need to do at this stage is submit your CV, a covering email, and a few personal details.

Our recruitment team screens all of the applications we receive. So, if they see that you’ve got the right sort of skills and experience needed for the role, your details will be passed on to the relevant hiring manager. Then, if you fit all the criteria at this stage, you’ll be invited to take part in a video, telephone or face-to-face interview.

CV

Think about the skills and qualities asked for in the job description and show how you’ve applied those same skills and qualities in other roles. Focus on the things that will make us want to see more of you.

Covering email

Your CV will contain details about why you’d be a good fit for the role, but it’s well worth adding a short, snappy paragraph pulling out the two or three most compelling reasons as to why you’d be perfect for the job in your covering email..

Video interview

The video interview lasts 15-20 minutes if you get to this stage. On the day, look the part, be aware of your surroundings and practice your answers to feel prepared. Most of all, relax and be yourself.

DBS Checks

Some of our roles require a DBS check and they are processed through the Disclosure and Barring Service (DBS) as part of the recruitment process. These checks are to assist employers in making safer recruitment decisions. However, a check is just one part of robust recruitment practice.

Documents

You could be asked to provide proof of vaccinations as part of our Occupational Health pre-employment screening. We know it can be time consuming to get this information if you don’t already have it to hand, so we encourage you to start preparing this information to avoid any delays to the onboarding process.

Your current studies

If you are currently undertaking any strudies, education or apprenticeships, its worth noting there are some training provider we're not partnered with, and therefore potentially unable to support your continued learning. Ensure you share this at interview and for queries contact psc@nuffieldhealth.com

Feedback on applications

Due to the volume of applications we receive we are unable to provide individual feedback from an inital application.