Brand Marketing and Acquisition Lead

Plan International UK is a global children’s charity striving for an equal world. One where every child can reach their full potential and every girl can choose her own future.

We bring people together to protect children’s rights and keep girls safe, in school and in control of their bodies – even when disaster strikes. And we won’t stop until we are all equal.

This unique position brings together brand marketing and supporter acquisition across our fundraising and advocacy programmes — and we’re looking for a creative, data and results driven leader to help us grow our fame and income in bold new ways.

As Brand Marketing and Acquisition Lead, you’ll lead a talented team of five to deliver creative, insight-led campaigns that disrupt the status quo and inspire action. We’re rolling out a new challenger brand tone of voice to give us cut through and embracing a spirit of experimentation — so if you love testing, learning, and innovating, this role is for you!

You’ll have a strong track record managing both above- and below-the-line campaigns, and experience driving supporter acquisition into fundraising products. You’re equal parts strategist and doer — able to combine creative flair with financial acumen and analytical rigour.

We’re after someone who can:

• Bring creative energy to campaigns that cut through
• Use data and insight to shape best-in-class brand marketing and acquisition programmes
• Inspire and lead a team to deliver ambitious results
• Effectively manage and forecast complex budgets monitoring especially monitoring CPAs and ROIs
• Champion an experimental mindset and a bold new way of storytelling

For further detail of this role, please see the job profile.

Please click on the button below to apply.

The deadline for applications is 23:59 on 27 November 2025

Interviews will take place on 8 December 2025

We are committed to the safeguarding and protection of children, young people and adults in our work.  We, therefore, apply rigorous recruitment and selection processes to ensure that only those who are suitable are recruited to work for us.  Accordingly, appointment to all our roles is subject to a range of vetting checks and for this role this will include a Basic Disclosure and Barring (DBS) check. A criminal record will not necessarily bar you from working for us; this will depend on the circumstances of any offences

Plan International UK is committed to being an inclusive employer and we welcome applications from candidates from all backgrounds