Job Description

Title:

Community Fundraising Lead: Supporter Retention

Accountable to:

Head of Fundraising

Responsible for:

Volunteers, supports

Location:

Hybrid-working based in the Midlands, with frequent travel to
supporter locations (Home Counties/ Midlands) and occasional
travel to Head Office (Leamington Spa)

Contract Type:

Permanent

Working Hours:

21 hours a week including some evening and weekend

Benefits:

25 days holiday plus bank holidays (pro rata), Pension
Scheme, Flexible working arrangements, Birthday leave after 2
years’ service, Paid mileage for travel to locations other than
base location.

Main purposes of the job:

Reporting to the Head of Fundraising and working in close partnership with other team
members, the postholder will be responsible for building on our existing community
fundraising initiatives, which includes networks of loyal volunteers and church contacts –
from international pilgrim participants completing fundraising treks to congregations
organising bake sales. Liaising with people at all levels, the role will oversee initiatives such
as our Ambassador programme, encouraging people to be confident representatives of the
charity and ensure they are equipped to share key updates about national campaigns and
community fundraising initiatives.

The postholder will be responsible for providing support and guidance to individuals and
small groups of existing volunteers across a range of geographical areas, many of whom
have been on a journey with the charity for decades, recognising their values whilst ensuring
the updated mission of the charity is respected and communicated effectively. Working with
both the Marketing and Income Generation teams, there will be opportunities to collaborate
on projects and develop leads for support to maximise on fundraising activities and donor
retention.

Key achievement areas:

1)  Achieve fundraising targets by generating and building on relationships within local
communities to include community groups, churches, organisations, volunteers and
supporters.

2)  To support and maximise the effectiveness of existing local fundraising initiatives.

3)  Work with local churches to increase local knowledge of what we do, encourage

support through fundraising activities and collections, and build on/promote the
charity’s Ambassador programme.

4)  Develop a fundraising toolbox, including a portfolio of events and opportunities that
become the hook for fundraising, engaging new, current and lapsed supporters.

5)  Manage and develop a small team of volunteer community fundraisers and ensure

they are supported in their activities in line with the community and events fundraising
strategy, giving them the tools they need to succeed.

Key Skills:

•  Excellent written and oral presentation skills – You will be required to make
regular presentations to Trustees, Senior Managers or potential donors.

•  Networking skills – You will be called upon to represent Life to potential donors and

persuade them that our cause is the only one they should contribute to.

•  Effective Management skills- You will be required to recruit and line manage a

community fundraising team.

•  Digital skills- Mobile and online giving are an increasingly integral part of community
fundraising, you will need to be adept at using these technologies to promote the
Community fundraising activities.
Innovation skills – You will need strong ideas about how to diversify community
fundraising activities

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•  Budget management skills – You will need to work effectively with limited

resources

•  Time Management skills – You will need to be able to prioritise and meet deadlines
•  Fundraising Code of practice – You will need to adhere to all applicable
Fundraising codes of practice as issued by the Fundraising Regulator

Personal responsibilities:

•  The post holder must assume responsibility for their own professional and personal
development (supported by Life where appropriate) to ensure their continuing
competence to deliver Life’s requirements.

•  A key component of development is being fully aware of regulatory and legal

requirements impacting on operational services and ensuring that all staff within
those services are aware of and deliver their individual responsibilities

Safeguarding Children & Adults at Risk of Harm:

•  Safeguarding is everyone’s responsibility, and all employees are required to act in
such a way that at all times safeguards the health and wellbeing of children and
adults at harm of risk.

•  Familiarisation with, and adherence to, the appropriate organisational Safeguarding

policies and any associated guidance is an essential requirement of all employees as
is participation in related mandatory/statutory training.

•  All employees must ensure that they understand and act in accordance with this

clause. If you do not understand exactly how this clause relates to you personally,

then you must seek clarification from your immediate line manager as a matter of
urgency.

•  Equally, all managers have a responsibility to ensure that their team members

understand their individual responsibilities with regards to Safeguarding Children and
Adults at Harm of Risk.

Corporate behaviours:

All staff are expected to:

•  Work towards the charity’s aims and objectives, and uphold it’s vision and mission

•  Operate in line with our core workplace values which are:

-  Humanity – All people are special and equal

-  Solidarity – We’re with you and for you

-  Community – We’re better together

-  Charity – Doing good for one another

-  Common Good – Building a better world

•  Demonstrate respect for others and value diversity

•  Act responsibly regarding the health and safety of themselves and others

•  Focus on the client and customer, both internally and externally, at all times

•  Make an active contribution to develop the service

•  Learn from, and share experience and knowledge

•  Keep others informed of issues of importance and relevance

•  Consciously review mistakes and successes to improve performance

•  Act as an ambassador for the charity and always maintain professional standards

•  Use discretion and sensitivity and be aware of issues requiring total customer

confidentiality

•  Demonstrate a flexible approach to their work

•  Abide by and take responsibility for the obtaining, storage, processing and sharing

of any personal data within the meaning of the General Data Protection Regulations
2018 and as defined in the relevant Life policies for all aspects of service delivery
and working practice, paying particular attention to the protection of personal
information in any form and by whatever means it is accessed by you.

In addition, all managers and supervisors will be expected to:

•  Value and recognise ideas and the contribution of all team members
•  Coach individuals to perform to the best of their ability
•  Delegate work to develop individuals in their roles and realise their potential
•  Provide support, feedback and guidance to all team members and encourage

their team to achieve work/personal life balance

Charitable Ethic & Fundraising:

Life relies on voluntary income to deliver our vital services. As a result, all staff and
volunteers are required to have a charitable ethic, ensuring we are careful with our donor’s

funds and representing the best value for money in everything we do. This includes being an
ambassador for fundraising, retail and marketing when we represent Life in each of our
roles; looking for funding opportunities to pass onto the income generation team as well as
taking a personal interest in supporting income generation for Life.

This job description is not necessarily an exhaustive list of duties but is intended to reflect a
range of duties the post holder will perform. The job description will be reviewed regularly
and may be changed in consultation with the post holder.

Post title: Community Fundraising Lead: Supporter Retention

Personal skill characteristics

Values & Behaviours

Essential
(Tick)

Desirable
(Tick)

Ability to demonstrate, understand and apply our workplace
values. These are embedded in all roles and employees must
evidence their attitudes/behaviours

Committed to the vision, mission and values of the charity

Leadership

Ability to lead, inspire and motivate a team of volunteers
Ability to communicate clearly and persuasively in writing or
verbally to supporters and volunteers

  Business Management / Service Delivery

Ability to manage and deliver agreed income targets

IT literate in Office 365, internet and CRM database systems

Sound knowledge of legislation, regulations and financial issues
related to fundraising
Ability to work across a wide geographical area where
necessary
Ability to network, source and manage long-term profitable
relationships with individuals and organisations

Experience / Knowledge / Qualifications

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Proven experience of working within a charity in a similar role

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Has a comprehensive knowledge of community and events
fundraising

  Communication

Strong verbal and written communication skills

Communicates effectively and openly at all levels

Experience of communicating effectively with a wide range of
people to identify their needs, preferences and demands

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Ability to promote the charity to a wide range of individuals and
external contacts

Personal

Commitment to quality, customer service, best practice and
best value in all aspects of the charity’s operation

Ability to work with people at all levels

Positive outlook and approachable personality

Ability to work on own initiative

Handles pressure of meeting deadlines and supports others
where possible

Ability to prioritise workload and plan time

Commitment to own personal and professional development

Ability to motivate others and work as part of a team

Full driving license and access to your own car

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Approved By:

Approved Date:

Internal Use Only

Issue No:

Review Date: