The Digital Marketing and Communication Officer plays a key role in designing and digital campaigns and insight that strengthen Zetetick’s partnerships, profile, and public voice. This role bridges fundraising, housing, and business development, ensuring our digital presence reflects both our mission and the stories of those we serve. The role sits within a dynamic department, and we are seeking someone who is not only digitally capable, but also comfortable with change and system-aware collaboration. Candidates must be prepared to contribute ideas and shape evolving practices within a systems-driven organisation.

Key Responsibilities:

• Lead Generation: Design and implement digital campaigns (SEO, PPC, email marketing, and social media) to generate leads for housing inquiries, partnerships, and donations.

• Analyse website traffic, engagement metrics, and CRM and conversion rates to optimise digital campaigns and increase ROI. Use insights to lead on recommendations to adjust partnership strategy and content.

• Brand Development: Ensure that Zetetick’s digital presence reflects its mission, values, and objectives, enhancing its reputation and positioning in the community.
• Collaboration is key: Work closely with the fundraising, housing and finance teams to align digital marketing campaigns with tenant acquisition, fundraising initiatives, community engagement, and partnership initiatives.
• Oversee the creation of engaging and informative content for digital platforms (social media, blogs, newsletters, and website). Ensure all content aligns with growth and engagement goals.
• Social Media Campaigns: Develop and manage organic and paid social media strategies to build brand awareness, engage key audiences, and drive conversions.
• Lead on SEO initiatives to improve website ranking and visibility and manage Google Ads campaigns to target key demographics and drive traffic.
• Design and implement targeted email marketing campaigns for tenants, partners, donors, and other key audiences. Focus on engagement, conversion, and retention.
• Digital Partnership Support: Collaborate with the Partnerships Officer to create and promote community events, and partnership initiatives online.
• Reporting and Analytics: Provide detailed reports on campaign performance, including web traffic, social media engagement, and lead generation. Use analytics and other digital tools to continuously refine digital strategy.

• Strong experience in digital marketing, with a focus on lead generation through paid adverts online, content marketing, and social media.
• Proficiency in tools such as Google Analytics, Google Ads, CRM’s, social media platforms, and email marketing software (Mailchimp).
• Ability to analyse data and provide actionable insights to optimise digital campaigns for business development.
• Excellent communication skills with experience in content creation and brand management, and marketing insights a plus.

A generous pension scheme - 7% employer contribution, Health Care Scheme, Employee Assistance Programme, 25 days leave plus bank holidays, core and job specific training, dynamic working opportunities. Zetetick is a high-pressure but supportive, dynamic, and engaging place to work, shaped by Bedrock values of kindness and social responsibility.

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