MIND IN CROYDON LTD
37,281.88 - 37,728.88 per year
London Borough of Croydon
Full-time
20th October 2025
Mind in Croydon
Orchard House
15a Purley Road
South Croydon
CR2 6EZ

t: 020 8668 2210
w: www.mindincroydon.org.uk
e: admin@mindincroydon.org.uk

Chief Executive
Emma Turner

September 2025

Dear Candidate

Re Advocacy Service Manager

Thank you for your interest in this post and towards our organisation, Mind in Croydon.

I am pleased to enclose:



Job description and person specification for the Advocacy Service Manager

  Guidelines for applicants

  Organisation Summary

The  closing  date  for  receipt  of  applications  is  5pm  on  Monday  20th  October  2025  with
interviews held soon after.

To apply, please submit an up-to-date copy of your CV and a cover letter no longer than 2 A4
pages  to  recruitment@mindincroydon.org.uk  ,  outlining  your  reasons  for  applying  and
demonstrating how you meet the criteria set out in the person specification.

Applications without cover letter will not be accepted.

Your faithfully

Nicoletta Crivellaro
People Manager at Mind in Croydon

Mind in Croydon is a company limited by guarantee.  Registered in England No. 3697578.  Registered office: 26 Pampisford Road, Purley, Surrey CR8 2NE.  Charity No. 1073880

ADVOCACY SERVICE MANAGER
JOB ADVERT
___________________________________________________________________________

Mind in Croydon is seeking to recruit a full time Advocacy Service Manager to join our small,
dedicated  team  of  Independent  Mental  Health  Advocates  (IMHA)  working  to  provide
advocacy services to adults subjected to detention under the Mental Health Act in the London
Borough  of  Croydon  to  ensure  they  understand,  express  and  exercise  their  rights,  and  to
enable  them  to  access  essential  services.  The  advocacy  team  also  provides  Community
Mental Health Advocacy for people who are informal patients in psychiatric hospital or living
in  the  community  and  provides  weekly  advocacy  service  at  two  InMind  Healthcare  Group
hospitals in Croydon.

The role is ideal for an experienced Advocate, who is passionate about promoting the rights
of people who are experiencing poor mental health, in sometimes challenging conditions,
but who is also committed to nurture the next generation of future advocates, as a key part
of the role will involve supervising and supporting a current trainee in addition to a qualified
IMHA, providing guidance, support, and skills development on casework and advocacy.

In  December  2024  the  team  was  awarded  the  Quality  Performance  Mark  in  Advocacy,  a
testament to their quality of service providing safe and life-changing support.

Advocacy Service Manager

Salary:

£37,281.88 per annum

Reports to:

Head of Social Inclusion & Support Services

Term:

Permanent – subject to funding

Based at:

Bethlem Royal Hospital, Monks Orchard Road, Beckenham BR3 3BX.
Advocates are also required to meet clients at different sites
throughout Croydon and neighbouring boroughs.

The closing date for the post is 5pm on Monday 20th October 2025 with interviews held soon
after.

If you would like to discuss the post further, please contact:
recruitment@mindincroydon.org.uk to arrange an informal call with Helen Thompson, Head
of Social Inclusion and Support Services.

ADVOCACY SERVICE MANAGER
ORGANISATION SUMMARY AND OBJECTIVES OF THE POST
___________________________________________________________________________

Mind in Croydon (MiC) is a mental health charity founded in 1967 to promote good mental
health. Our vision is a world where everyone with mental health issues receives support and
respect,  and  where  inequality  and  stigma  are  eliminated.  We  are  a  voluntary  sector
organisation, a company limited by guarantee and a registered charity, with over 50 members
of staff working across two offices and outreach locations in the London borough of Croydon.
While we maintain strong links with National Mind and other local Minds within the Mind
Federation, we are completely independent in how we govern ourselves, run our campaigns
and how we raise and manage our funding.

We provide a wide range of services to support, inform and empower anyone experiencing a
mental health problem. These include independent mental health advocacy; carers support;
counselling;  welfare  benefits  advice,  form  completion  and  representation;  peer  support;
information and advice; physical activities; group activities and crisis support. Through these
services, we promote greater understanding of mental health and foster positive attitudes
within  Croydon  and  beyond.  Over  the  past  year,  Mind  in  Croydon  supported  over  15,000
individuals, an increase of over 50%, compared to the previous year.

We  are  deeply  grateful  to  all  the  volunteers,  partners  and  stakeholders  in  Croydon  who
support our charity. Their commitment has made it possible to meet the growing demand for
our services.

CONTEXT OF THE POST
___________________________________________________________________________

We are seeking a new Advocacy Service Manager to lead a team of advocates delivering both
statutory and non-statutory mental health advocacy services in London Borough of Croydon
and at the Bethlem Royal Hospital.

This includes:



Independent Mental Health Advocacy (IMHA) for individuals who are subject to the
2007 Mental Health Act.

  Community  mental  health  advocacy  for  people  living  in  the  community  who  need

support to have their voice heard.

  Weekly advocacy service at two InMind Healthcare Group hospitals in Croydon.

The  vacancy  has  arisen  as  our  current  Service  Manager,  after  seven  years  of  dedicated
leadership, is moving on to focus on community-based mental health work.

Advocates in the team are trained to deliver both statutory and non-statutory advocacy. This
means that clients can continue working with the  same advocate even if their legal status
changes, ensuring continuity of care and support.

Last year:

  We have had contact with 1,663 individuals across the services.
  We provided 663  service introductions to newly admitted patients, both voluntary

and detained under the Mental Health Act, within their first week in hospital.

  We held 759 brief contact sessions with clients who wanted to speak directly with an

advocate and resolved their issues within that one-off first contact.

  We  received  241  referrals.  Of  these,  198  were  IMHA  qualifying  and  43  were

community referrals.

The Advocacy Service Manager will also be responsible for a small caseload of advocacy work
themselves. The Advocacy Manager and the team will be regularly supported by the Head of
Social Inclusion & Support Services.

ADVOCACY SERVICE MANAGER
JOB DESCRIPTION
___________________________________________________________________________

POST:

SALARY:

Advocacy Service Manager

£ 37,728.88 per annum
plus pension contributions (above 4% by salary sacrifice)

REPORTS TO:

Head of Social Inclusion & Support Services

RESPONSIBLE FOR:

2 Independent Mental Health Advocates(IMHA)

TERM:

BASED AT:

Permanent, subject to funding, full time (36 hours pw)

Bethlem Royal Hospital, Beckenham BR3 3BX. Advocates are
also required to meet clients at different sites throughout
Croydon and neighbouring boroughs.

This role supports hybrid working. Other flexible arrangements can be discussed however
please note that specific flexible working arrangements such as staggered hours may not be
feasible due to operational constraints set by the Hospital.

KEY TASKS
___________________________________________________________________________

Service Operations



To  provide  specialist  support  and  advice  to  advocacy  staff,  maintaining  up  to  date
knowledge of mental health policy, structures, and legislation.

  Work with your team to provide information on mental health and social care matters
(e.g. treatment, legal rights and access to services) within a variety of forums (e.g. ward
rounds, Care and Treatment Reviews, CPA’s and elsewhere in  the  community) to help
service users express their views and wishes, secure their rights, represent their interests
and obtain the services they need.

  Work as part of the team, to assist the integration of independent advocacy within the
operating culture and clinical governance of local statutory mental health services.
  Meet with clients in appropriate locations within hospital and community settings.

  Develop and maintain effective relationships with stakeholders across varying levels of

seniority.

  Where  appropriate,  support  multi-agency  policy  or  practice  development  and  user-



involvement initiatives.
Take a key role in ensuring that the Advocacy Service meets our obligations to provide
general community advocacy and independent advocacy under the Mental Health Act,
as well as agreed case-working standards and monitoring systems.

  Work as part of the team to ensure that service provision works in accordance with and
promotes the needs of all service users, considering equality, diversity, and inclusion.
  Work  with  the  Head  of  Social  Inclusion  &  Support  Services  to  plan  and  strategically

develop advocacy services.

  Work with the Head of Social Inclusion & Support Services to identify and prepare funding



bids.
Provide  timely,  effective,  quantitative,  and  qualitative  service  reporting  and  input  to
management  meetings,  including  commissioning  and  contract  management  meetings,
using  demonstrable  performance  measures  and  outcomes  to  enable  the  effective
development of the service.

  Meet monthly, quarterly, and annual targets against KPIs, linking these with team and

staff objectives.

  Develop service operating policies, procedures and working practices in line with service

aims and objectives.

  Maintain  quality  marks  e.g.,  National  Development  Team  for  inclusion  (NDTi)  Quality

Performance Mark (QPM) and National Mind’s quality mark (MQM).

  Manage  all  safeguarding  concerns  and  report  these  effectively  through  the  necessary

external and internal lines of reporting.

  Monitor,  respond  and  report  on  complaints,  compliments,  and  incidents  in  line  with

service delivery protocols.

Management







Line manages the Advocacy Service team providing one to one supervision – setting clear
targets, offering support and guidance.
Embed clear, effective communication so that staff feel empowered to grow and develop.
Ensure all staff adhere to service standards.
Ensure that all HR systems and processes are actively and positively supported within the
team including recruitment, induction, probation period, one-to-one supervision, annual
appraisal,  managing  performance  management,  disciplinary  and  grievance  issues  in
collaboration with HR.







Ensure  mandatory  training  and  staff  developmental  needs  of  the  team  are  met  and
directly  support  the  capacity  development  of  the  team,  through  ongoing  feedback,
supervision and facilitating team discussions.

Identify strategic aims for the service, anticipating future demands, opportunities, and
constraints.
Provide cover within the team and undertake additional duties as may be required. These
may include providing cover on the wards during periods of absence of other staff and
direct client work e.g., at drop-ins and advocacy awareness sessions and other duties as
necessary when other members of the team are absent.

  Oversee accurate data recording and enable the creation and maintenance of records of
actions  taken  in  relation  to  people  worked  with,  including  regularly  updating  the
organisation’s database.
To work within all policies and procedures of Mind in Croydon.
Facilitate routine Reflective Practice to ensure safety and support of staff.




General

  Work  as  a  member  of  a  team  –  leading  the  Advocacy  Service  team  and  working  in
partnership with managers across the organisation, including attending regular managers
meetings.

  Maintain quality standards in accordance with Mind in Croydon policies and procedures.
  Accept line management and supervision from the post holder’s designated line manager

and engage constructively in this process.



  Accept the need to learn from experience, to actively take part in reflective practice, to
change where necessary, develop new skills and keep up to date with current practice
and undertake training as directed by the post holder’s designated line manager.
Staff  will  be  responsible  for  respecting  and  maintaining  personal  and  professional
boundaries concerning relationships with service users, volunteers, and other staff.
  Act in a professional and responsible manner which does not have a negative impact on
the service or the organisation as a whole and which is in accordance with the policies
and procedures of Mind in Croydon.
In addition to the tasks and duties outlined in this job description, you may be required
to  undertake  such  duties  as  may  be  identified  and  which  are  compatible  with  the
functions of the post.



The Job Description is not exhaustive and is subject to change considering the service, work,
priorities, or requirements.

ADVOCACY SERVICE MANAGER
PERSON SPECIFICATIONS
___________________________________________________________________________

Essential Qualifications

1.  NVQ Level 3/ 4 in Independent Advocacy (IMHA qualification preferred)
2.  In-depth  knowledge  of  key  legislations  including:  2007  Mental  Health  Act,  Mental

Capacity Act 2005 and Care Act 2014

3.  Strong understanding of mental health and social care policy and legislation, including

advocacy best  practice and guidelines

4.  Ability  to  interpret  and  apply  overlapping  legal  frameworks  based  on  client

circumstances

Essential Experience

5.  Proven  experience  delivering  advocacy  across  diverse  settings  (e.g.  Inpatient,

communities etc..)

6.  Minimum two years’ experience managing staff or leading advocacy projects.
7.  Demonstrable  ability  to  manage  complex  advocacy  cases

involving  multiple

stakeholders.

8.  Skilled  in  creating,  managing  and  maintaining  high  quality  records  of  contact  and

interaction with people, working within a caseload.
9.  Experience of overseeing service delivery within budgets.
10. Direct experience working in a one-to-one clinical setting with individuals presenting

challenging needs.

11. Proven ability to respond effectively to complaints and safeguarding issues.
12. Demonstrable  experience  of  developing  and  implementing  operational  policies,

procedures and working practices in a team setting.

Knowledge and Skills

13. Ability to navigate and apply multiple complex laws that affect the rights of the person

you are advocating for.

14. Skilled  in  selecting  and  delivering  the  appropriate  advocacy  model  (including
instructed  and  non-instructed  advocacy)  based  on  the  persons  needs  and
circumstances.

15. Strong commitment to upholding and promoting the rights and voices of service users.
16. Deep understanding of and commitment to equality, equity and inclusion principles.
17. Ability to build effective, safe and trusting relationships with people using services and

with professionals in multi-disciplinary teams.

18. Proven ability to build, develop and lead a high performing team.

19. Capable of establishing and communicating clear standards and expectations to help

staff develop to their full potential

20. Proficient  in  Microsoft  Office  and  use  of  databases;  excellent  written  and  verbal

communication skills

21. Willing to travel and meet clients in community settings, as required by the Service Level

Agreement.

Personal Attributes and Approach

22. Values people and recognises their full potential, worth and strengths.
23. Develops  effective  and  trusting  relationships,  characterised  by  respect  –  being  non-
judgemental and not making assumptions about the person’s experiences and beliefs.
24. Works inclusively, acknowledging and respecting diverse backgrounds and experiences.
25. Self- motivated and able to learn quickly, willing to seek advice appropriately and accept

supervision and training as required.

26. Take ownership of personal development and continuous learning.

Desirable criteria

1.  Ability to identify and pursue new funding opportunities to sustain, grow and ensure

the future of the service.

2.  Educated to a degree level in a relevant field (e.g. social work, psychology, law).