Role Title

Salary

Reports to

Marketing Coordinator

£28,000 – £30,000 gross per annum, full time

Marketing and Communications Manager

Direct Reports

None

Date Issued/Revised

October 2025

INTRODUCTION

Birmingham  Botanical  Gardens is  an  independent  educational  charity  aiming  to offer  world
class  environmental  education  in  a  green  environment  to  audiences  in  all  sectors  of  the
community.

ROLE PURPOSE
Birmingham  Botanical  Gardens  (BBG)  is  at  a  pivotal  moment  in  its  development.  The
organisation  has  ambitious  plans  to  grow  its  commercial  offer,  including  increasing  visitor
numbers,  expanding  commercial  operations,  and  delivering  a  major  capital  project  that  will
secure  the  Gardens’  future.  The  Marketing  Coordinator  will  support  delivery  of  BBG’s
marketing  across  visitor  experiences,  public  programmes,  venue  hire,  stakeholder
partnerships,  retail,  and  Medicine  Bakery.  This  role  ensures  consistent,  high-quality
communications that drive footfall, income, and engagement.

SPECIFIC RESPONSIBILITIES

Campaign Delivery & Commercial Marketing

•  Plan and deliver campaigns for visitor experiences, public programmes, venue hire,

memberships, retail, and café operations

•  Collaborate and initiate cross-promotional campaigns with partners.
•  Lead website marketing and content.
•  Support marketing during capital project phases, including building work and

relaunch communications.

Digital & Social Media

•  Lead day-to-day social media functions: content creation, scheduling, engagement,

monitoring across multiple platforms.

•  Set up paid digital media adverts (including influencer marketing) and lead meta

business suite.

•  Produce impactful photography, video, and short-form content for campaigns that

drives engagement and booking leads and grows audiences.

•  Maintain website content and ensure accurate, engaging information.
•  Monitor digital performance and report on reach, ROI, engagement and campaign

outcomes.

Content Creation & PR

•  Create engaging, adaptable and innovative content for social media, newsletters,

press releases, and promotional materials.

•  Coordinate photography, video, and design assets for campaigns ensuring a strong

visual identity across all channels.

•  Produce design work for print and digital campaigns, alongside briefing and

managing projects with external designers.

•  Maintain and develop media contacts, to support proactive and responsive media

activity to raise BBG’s profile both regionally and nationally.

Reporting, Evaluation & Analytics

•  Track and monitor marketing activity and performance.
•  Contribute to regular marketing reporting working towards business targets and KPIs,

evaluation, and metrics analysis.

•  Provide insights and recommendations to improve marketing effectiveness, ROI, and

inform strategy.

Administration

•  Maintain marketing calendars and schedules.
•  Track campaign spend against budgets.
•  Support the Marketing & Communications Manager with campaign evaluation and

reporting.

PERSON SPECIFICATION

Area

Essential

Desirable

Knowledge

Experience

Knowledge of social media
management and how to create
good quality content

Experience in visitor attractions,
arts, heritage, hospitality or
leisure

An understanding of GDPR and data
protection; collecting, storing and
using personal data

Marketing basics and good practice

Knowledge of SEO and digital
advertising

Understanding of working in the
Charity sector

Strong experience in marketing,
communications, or a related role

Has managed multiple projects
across a variety of channels

Experience supporting commercial
marketing, partnerships, and
campaign evaluation

Experience using analytics tools.

Experience in visitor attractions,
arts, heritage, hospitality or
leisure

Has used email software such
as Mailchimp, Dotdigital and
CRM systems

Experience with PR and media

Qualifications

English and Maths GCSE/equivalent
Grade 4/C or above

Marketing degree or studies in a
related field

Skills

Strong written and verbal
communication skills

Basic photography/video editing
skills

Proven ability to create engaging
content

Organised, proactive, and detail
oriented

Able to work to multiple deadlines
and prioritise tasks

Skills in design tools (such as
Canva, Adobe).

Other

Team player with collaborative
approach across departments and
external partners.

Shows enthusiasm for working
in the sector, and being part of
BBG through the Capital Project

What we can offer:

•  Pension through Royal London

•  24hour Employee Assistance Programme through BUPA

•  An extra day of annual leave for your birthday!

•  Company sick pay

•  Free parking is generally available onsite

•  Tea/Coffee and cold drinks provided during the working day

•  Discounts & Tickets: 20% discount in the gift shop; 10% discount in the Cafe; tickets

for immediate family into the Gardens and special offers for one-off events
throughout the year

Enquiries:
If you have any questions, wish to have an informal discussion about the role, or would like
access support to apply for this role in a different way, please email
jobs@birminghambotanicalgardens.org.uk

To apply:
Please send your CV and covering letter to jobs@birminghambotanicalgardens.org.uk

Application deadline: Monday 17th November 2025, midday

Interviews: Likely to be Week Commencing 24th November 2025

Alternative dates for interview will be considered on a case-by-case basis.
Online interviews will be considered on request to accommodate specific travel or access
needs.