Community Game Content Creator

Job Description

With the Women's Rugby World Cup taking place here in England this year, it's an incredibly exciting time to join the RFU and working at the RFU means being part of the ‘bigger picture’ at England Rugby: to be rooted in our purpose, which is to enrich lives, introduce more people to rugby union & develop the sport for future generations. If our purpose resonates with you, and you recognise the value that sport can bring to people’s lives, we’d love to work with you. An opportunity has arisen for a Community Game Content Creator to join the Marketing team on a permanent basis.

Job Title : Community Game Content Creator

Department : Marketing

Reports to : Head of Content

Salary Banding : £40,000 per annum

Job Level : Implement

Location : This role is contractually based at Allianz Stadium, offering some flexibility to work from home

Employment Type : Permanent

Working Hours : This is a full time role, covering 35 hours per week

Application Information:

Please submit an anonymised CV (i.e. please exclude personal details).
The closing date for applications is 16^thOctober at 5:00PM.
The RFU reserves the right to close this vacancy early if we receive sufficient applications.
Applications may be considered whilst this vacancy is advertised.

Please note; we are currently experiencing an issue with applications using Live,

MSN

and

Hotmail

Outlookaccounts. Please apply using a different email address if you typically use one of these domains as we cannot guarantee that you will receive communications from us if you use these.

The Role:

We are looking for a Community Game Content Creator to join our Marketing team to support the delivery of engaging, inclusive, and impactful communications for the community and grassroots game.

Some key responsibilities include:

Day-to-day responsibilities will include:
The RFU is looking for a creative and proactive Content Creator to support the delivery of engaging, inclusive, and impactful communications for the community and grassroots game. This role will help bring to life the stories, people, and passion that underpin rugby at the local level — from clubs and volunteers to youth players and community programmes.

Working closely with the Community Game Engagement Lead and Head of Content you’ll develop and manage content across a range of channels, ensuring that grassroots rugby is visible, celebrated, and supported.

This is a fantastic opportunity for a digital-savvy communicator with a passion for sport, storytelling, and community impact.

Key Responsibilities

Create and manage high-quality written, visual, and multimedia content that promotes grassroots rugby.
Plan, schedule and publish content across RFU digital channels.
Tell the story of our national campaigns, as well as the clubs and people they benefit.
Create and amplify content to showcase our commercial partners activating in the community space.
Collaborate with clubs, Constituent Bodies (CBs), and internal teams to gather authentic stories and case studies from across the country.
Work with the content team across social and web to tell those compelling human interest stories.
Support national campaigns aimed at increasing participation, inclusion, and volunteer recognition within the community game.
Help promote RFU cup competitions: school, county and club.
Ensure all content reflects the RFU’s tone, values, and visual identity — with a particular focus on accessibility and representation.
Assist in the organisation and promotion of key events, forums, and webinars involving the grassroots rugby community.
Maintain content calendars and support internal communications as needed to keep stakeholders informed and aligned.
Work closely with relevant agencies to plan and deliver content.
Contribute to ideation and content development, with a focus on moving content forwards
Actively collaborate with colleagues to contribute to the development and delivery of the current strategic, business and operational plans.
Act as an ambassador for, and promote the best interests of the RFU, including the promotion of our culture and core values – This Rose Means Everyone: Put The Team First, Shape The Future, Respect Each Other.
Undertake other duties as may be required from time to time as are consistent with the responsibilities of the post and the needs of the organisation.

Qualifications, Skills & Experience:

The skills and attributes outlined in this description are not exhaustive and we welcome candidates who can bring different relevant experiences to the role.

Essential:

Proven experience and in content creation, communications, or digital marketing — ideally in a sport, charity, community, or grassroots context.
Experience of social media channel management – especially Instagram
Strong writing and editing skills, with an ability to create compelling stories for different audiences.
Confident using content management systems, social media platforms, and design tools – Adobe suite etc
Experience working with video and photography (shooting and editing)
Excellent organisational skills with the ability to manage multiple projects and deadlines.
A collaborative mindset and ability to build relationships across teams and with external partners.
A strong understanding of, or passion for, rugby and the grassroots sports environment is highly desirable.
Commitment to diversity, equity, and inclusion in both content and practice.
Committed to embodying the ethos our culture by using our three core values – Put The Team First, Shape The Future, Respect Each Other – to guide your day-to-day decisions, actions and interactions.
Committed to actively contributing and building an inclusive culture in your role and day to day behaviours.

Additional Information:

We want you to have every opportunity to demonstrate your skills, ability and potential. If there is anything we could do to support you through your application or to provide the best environment for your interviews, including assistance or adjustment, please reach out to recruitment@rfu.com.
During your application, we will ask questions about your identity. This information is considered highly confidential and will not be seen by hiring managers. You can find out more about why we ask these questions here.

About Us

About England Rugby
England Rugby or Rugby Football Union (RFU) is the national governing body for rugby in England. We deliver three core activities, and our purpose is to enrich lives, introduce more people to rugby union and develop the sport for future generations.

Our core activities are:

Our Culture

At England Rugby, one of our core objectives is to drive rugby union to better reflect the diversity of society. We are aware that rugby, and sports in general, has not always been as welcoming an environment for everyone as we would like, and we are working hard to make rugby a more inclusive space for all identities.

We believe hiring people from underrepresented groups into positions at all levels is vital to creating spaces and initiatives that better support those identities. We would love to see applications from disabled people, LGBTQ+ people, people from ethnically diverse communities, people of faith, people from lower socio-economic backgrounds, and women and non-binary people.

We know that representation is more than just getting people through the door, it’s about keeping people by responding to structural barriers relating to identities and valuing the insights that different lived experiences bring. We have network groups that provide peer-to-peer support and drive forward change internally. We support colleagues to develop, and each colleague has access to a personal coaching platform that can provide same-day one-to-one coaching. We are pushing ourselves to create a more inclusive culture every day through role modelling our BACK behaviours which stand for Brave, Accountable, Collaborative and Keep improving.

We know that flexible working is important to our colleagues, so our guiding principles are designed to support everyone to work in the way that suits them, their teams, and the organization in the best way.

We want you to have every opportunity to demonstrate your skills, ability and potential. If there is anything we could do to support you through your application or to provide the best environment for your interviews, including assistance or adjustment, please reach out to

recruitment@rfu.com.

What we can offer you
We are proud of the range of benefits we can provide:

A variety of corporate discounts.

Priority access to purchase match tickets

25% discount in Rugby Store and EnglandRugby.com

25 days of annual leave and your birthday day off

Free access to the stadium gym

Life assurance of 4x your basic salary, income protection scheme and Employee Assistance Programme that offers anonymous and confidential, emotional and practical support 24/7

After 3 months, you will be enrolled in our Aviva pension scheme and we will match and double your contribution up to 10%

Ride-to-work scheme, eyecare vouchers and season ticket loans

About Our Team

85% feel motivated to perform their role to the best of their ability

83% feel supported by their Manager

90% agree or strongly agree that their Manager empowers and trusts them to deliver while working from home

83% feel informed and connected with the organisation

https://www.englandrugby.com/about-rfu/rfu-policies/diversity-and-inclusion/our-approach