If you are passionate about international marketing and want to work in a vibrant environment with people who believe in our mission to advance education for the public benefit, please apply and support our charitable objectives. As a diversity-sensitive employer, we are always looking out for exceptional talent to join us from a wide range of backgrounds.

As part of our ambitious global growth plans, we are seeking an International Marketing Manager to lead VTCT Skills’ international marketing strategy. This role will drive brand awareness, generate demand, and engage customers across priority markets. You will lead sector launches and campaigns that position VTCT Skills as the global benchmark for vocational education, delivering digital marketing, promotional materials, centre marketing toolkits, and events to support international growth and customer acquisition.

VTCT Skills (the working name of Vocational Training Charitable Trust) is a market-leading specialist vocational and technical Awarding Organisation. We offer a comprehensive range of qualifications, assessments and services in 17 sectors, including Hairdressing, Beauty, Hospitality, Care, Logistics and Early Years. Working closely with employers and training providers, our ranges are backed by industry and trusted around the world. With over 3,000 training locations, we help over 120,000 learners achieve professional skills that transform their lives, every year.

• Design and implement international marketing strategies aligned with VTCT Skills’ global growth objectives.
• Plan and execute multi-channel campaigns (content, digital, social, events, partnerships) tailored to international audiences.
• Manage localisation of content and messaging for cultural relevance and compliance.
• Deliver sector launches (Hair & Beauty, Hospitality, Health & Social Care, Early Years, English Language) with tailored propositions.
• Strengthen VTCT Skills’ brand presence globally, ensuring consistency across all markets.
• Organise and execute international events, webinars, and exhibitions to build brand presence and engage stakeholders.
• Create and maintain centre marketing toolkits to enable partners to promote VTCT Skills qualifications effectively.
• Collaborate with international business development teams and external agencies to support growth initiatives.
• Monitor and report on campaign performance, ROI, and market penetration; use insights to refine strategies.

• 5+ years in international marketing; degree in Marketing or related field.
• Proven track record of developing and executing successful campaigns that achieve measurable results.
• Strong understanding of digital marketing, SEO, PPC, social media, CRM, and campaign analytics.
• Excellent communication, interpersonal, and relationship-building skills.
• Ability to work independently and manage multiple projects simultaneously.

• Knowledge of vocational education and awarding body sector.
• Event management and multilingual content development.
• Professional marketing certification (CIM or equivalent).
• Experience with HubSpot and project management methodologies.

• 26 days annual leave, rising to 27 after 2 years. With an extra day for your birthday
• Life assurance 4* salary
• Flexible working arrangements
• Enhanced sick pay benefits and pension contributions
• Retail discount offers
• Cycle to work scheme
• Employee assistance programme
• Wellbeing initiatives and support
• A vibrant array of social opportunities
• Free parking, free tea and coffee and free fruit!
• Healthcare services worth up to £1,400 and access to 24/7 GP services
• Regular massages for office staff

Please submit your CV and a covering letter (optional) to recruitment@vtctskills.org.uk to start the application process.

Once you have applied will we get in touch after the advertising has closed let you know if you have been shortlisted for interview. If you are not contacted after this time, you should assume you were not successful this time; we cannot give feedback due to the volume of applications.

Application closing date: Friday 9th January 2026

Interviews for this role are ongoing throughout the application timeframe and beyond.

We reserve the right to close this advertisement early if we receive a high volume of suitable applications.