Digital Content Designer

Contract: Permanent, 35 hours per week

Salary: £27,151 to £29,388

plus £3,954 London weighting allowance

Location: London, SW1P 2AF with hybrid working

Closing date: 18th January 2026

Interview date: 28th/29th January 2026

We’re recruiting a Digital Content Designer to join our digital team in London. This is a hybrid role, with two days a week at our London office. Join us and use your expertise to amplify our mission and connect with a passionate audience.   

More about the role

As a Digital Content Designer, you’ll love writing, developing and optimising content for digital channels. You’ll be driven to ensure content meets the needs of its audiences and create engaging user journeys that deepen our relationships with the public. 

You’ll spend most of your time creating, analysing and iterating content for our website, working with subject matter experts and stakeholders to translate copy or ideas into simple, clear and effective content that’s in-keeping with our house style. You’ll also champion user-centred design methods, content governance and digital best practice. 

This is an exciting opportunity for someone who is passionate about content design, and wants to contribute to a cause that changes lives. 

About you

As a Digital Content Designer, you’ll have a track record of designing and optimising digital content across a range of channels in an organisation of similar complexity. You’ll be a collaborative team worker, able to build strong relationships with a range of colleagues across the organisation. And you’ll be very organised, have good prioritisation skills and be confident taking initiative to deliver high-quality content to tight deadlines. 

Essential Qualifications, Skills, and Experience

• Knowledge and experience of developing, testing and iterating content to meet user needs and organisational objectives
• Experience of writing engaging content for a range of digital channels eg website, email marketing
• Proven track record of measuring success of digital content and user feedback to improve content
• Experience of stakeholder management and the ability to build good working relationships across the organisation
• Substantial experience in content management systems eg Drupal
• Experience of using analytics tools eg Google Analytics, SEMrush or similar to inform content improvements
• Practical understanding of SEO best practice and how this relates to content development
• Experience of developing accessible content for a range of audiences using content design principles and championing digital best practice
• Excellent organisation and project management skills

Desirable Qualifications, Skills, and Experience

• Experience editing emails in email marketing platforms eg Dotdigital
• An interest in pet care and pet welfare
• An understanding of wider digital marketing approaches

How to apply

Click the apply button below and complete the online application process before the closing date on 18th January. 

We reserve the right to close this vacancy early should we receive an overwhelming response.  

Blue Cross benefits

Our people are the most important part of delivering our purpose. If it were not for their amazing efforts and commitment, we would not be able to make the difference that we do today.  

In return, Blue Cross wants to ensure we provide you with the best working environment we can. We want you to be happy working for us and will do everything we can to make sure you are.  

Our generous benefits package includes: 

• Full time equivalent of 38 days holiday rising to 43 with service (including Bank Holidays)
• Programmes for physical and mental wellbeing support
• Free access to GP via MetLife- 24/7 GP services, private prescriptions and more for you and your family
• Health cash plan
• Unlimited access to an employee assistance programme
• Pension scheme with enhanced employer contribution
• Professional fees paid with Continuing Professional Development and personal development support.
• Life assurance
• 20% discount on Pet Plan pet insurance
• Enhanced family friendly policies
• Recognition scheme
• Annual volunteer days
• Charity worker discounts across a variety of retailers

To read more about the benefits Blue Cross has to offer, please visit the

'why work for us'page on our website.

About Blue Cross

If you’d like to learn more about Blue Cross, our mission, and the work we do to support animals and people, take a look at our

About Us page

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