Location: Bristol, UK – Robin’s High Performance CentreDepartment: CommercialReports to: Chief Executive Officer (CEO) interim, Commercial Director once hiredContract Type: Full-time
Role Overview
The Sponsorship Manager will be responsible for driving and managing sponsorship agreements for Bristol City Women’s FC. You will be required to generate revenue and maximise commercial income streams by developing, managing, and growing partnerships, sponsorships, and other commercial assets in line with Mercury13 ambitions.
This role will require the effective management of personal clients and agency portfolios, an understanding of storytelling and brand building underpinned by commercial assets and inventory which support the operational and business impact of each partner. You will also be responsible for delivering commercial partner agreements which are new to the Club since Mercury13’s announced takeover.
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Key Responsibilities
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New Business Development
- Drive local market outreach and conversations for new sponsors to the Club
- Manage key potential partner and agency relationships in pursuit of closing revenue
- Manage pipeline and CRM in line with Mercury13 Group
- Establish innovative concepts and proposals supporting new business discussions taking them from prospect to close
- Integrate commercial partners to Club needs whenever possible
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Commercial Partner Management
- Deliver on contractual assets for select BCWFC partners
- Work closely with broader Bristol Sports Group and Ashton Gate stakeholders in support of contracted asset delivery for select partners
- Manage strategic partner roadmap and any other partner management tools for transparent KIP and delivery tracking
- Mange renewals and upsells in line with Commercial Director (Interim Club CEO) and M13 CRO
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Stakeholder Management
- Build strong relationship within Bristol Sports and Ashton Gate to support new partner development and existing partner management
- Support Commercial Director (interim CEO) in comms alignment across groups in pursuit of revenue targets
- Maintain clear, and consistent updates on relevant documents to keep M13 and broader teams aligned to progress
- Inventory management natrix
- CRM
- Pipeline
- Strategic Partner Roadmap
- Others as developed
Key Requirements
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Qualifications & Experience
- Proven track record in sponsorship sales and/or management within sports
- Demonstrated experience in closing revenue in a sales function
- Understanding of audience growth and marketing to craft narrative based sales materials
- Strong understanding of the media and sports ecosystem within the UK, specifically within women’s football
- Excellent communication skills
- Negotiation experience
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Bristol City Women’s Expectations
- Results-driven, resilient, and innovative
- A passion for women’s sports
- Collaborative operator who thrives in a dynamic, team-oriented environment
- Resilient manager who thinks creatively to close while bringing the team alongside them
- Aligns to our 5 values including Collaborative, Honest, Ambitious, Maverick and Progressive
How to Apply
Applications are to be sent by email to reena@mercury13.com. Applications should include a covering letter (max. 1 page) on the experience you have that makes you suitable for the role and should be accompanied by a current CV (max. 2 pages).
Closing Date: 4th January 2026
Due to the high volume of applicants we receive, if you have not been contacted one month after applying, please assume your application has been unsuccessful.
We reserve the right to bring forward the closing date of any of our job vacancies if we receive a suitable number of quality applications from which to make a shortlist. Therefore, we recommend that you apply as soon as possible rather than wait until the published closing date.
Safeguarding Statement:
Bristol City Football Club is committed to safeguarding the welfare of children, young people and vulnerable adults and expects all staff and volunteers to endorse this commitment.
Note: Due to the nature of the role, any job offer is dependent on a DBS check. All information will be kept by the Safeguarding Officer in strictest confidence.
Equality Statement:
The successful candidate must ensure a positive commitment towards equality and diversity by treating others fairly and not committing any form of direct or indirect discrimination, victimisation or harassment of any description and to promote positive working relationships between all internal and external stakeholders.